• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Venetian Ice Ltd

Extracts from this document...


Aims and Objectives All business has aims and objectives. Such aims and objectives are Survival, profit, image prestige and status, growth, and social benefit. These aims and objectives are targets and a goal that a business sets it self's and hopefully reaches them. An aim is a long term target such as increasing sales by 15% over the next 12 month's. An objective is a short term target such as gain more customers. I am now going to write about each one in turn and suggest on how Venetian Ices Ltd can achieve the five aims and objectives. Survival: - During hard periods were a company are hardly making a profit and struggling to cover cost's the company will forget about making a profit but just to be able to cover cost and stay open. I saying which comes to mind is "you have to make a loss, before making a gain" What Venetian Ices could do to survive is to introduce new products, which the market wants. ...read more.


Venetian Ices could make more of a profit several ways. One way is to cut down on the amount of ice cream been wasted which hasn't been sold. Another way to increase profit is to know whom you are targeting to. Venetian Ices should also do many researches. One research could be which flavour and types of ice creams people want. Also the price must be looked into because the price must be not be too expensive or too cheap. Image, Prestige and Status: - Many business like to look a successful company to other companies. So to do this company's offer staff extravagant company cars and offices, which are of a high calibre. Venetian Ices can improve there image by showing that they care for the environment, so they use bio-degradable packaging it shows they are helping the problems which are effecting the environment. ...read more.


They could do this by helping out a charity or helping needy children. With this people will remember the brand of ice cream and next time they are buying ice cram they might buy Venetian Ices. Social Benefits: - The benefit to society by a company opening is the opportunity of a job. So in a way the company are offering something back to the locals. A Company that produce dangerous gasses into the atmosphere could try to cut the amount of emissions going into the atmosphere. This could be an aim. Venetian Ices benefit the locals by giving the chance of a job and also Venetian Ices bring other business to the town. Also they can be seen a friendly company by giving young people an opportunity to work in the work place by offering them a place for work Experience. Also another benefit could be the advertisement which they could get by sponsoring local people and local teams. I.e. Football Team. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Free essay

    Market Research

    Using the retrieved raw data, produce forecasted accounts and evaluate the firm's financial position in the future. 7. Decide whether a change in price is needed or adding or removing of items is needed to the existing menu. 8. Assess the time scale of the expansion. 1.5 Methodology 1.

  2. Managing Teams

    lead to them increasing their overall market share then gradually becoming the world leaders. These can also be found in the businesses mission statement that describes the businesses goals in a shorter and simpler way, so other people can understand them like the public.

  1. Business Objectives.

    which would mean more money for the workers and other shareholders. In order to increase their market share, IBC could extend their business, build factories in other countries, if this was a success then IBC would move to a higher position in the market share.

  2. Who Owns Cadbury Ltd?

    The maximum amount they could lose is the amount that have put into their shares. Unless they have a loan on the company from the back ect. Limited liability is essential to Cadbury because it's asking a great many shareholders to risk their capital in the business.

  1. Scott Bader Ltd.

    To ensure the company retains its philosophical aims a requirement is laid out in its Constitution that says that whatever amount of money employees allocate themselves as a bonus, an equal amount must be paid to charitable causes to help those in a less fortunate position. Business Ownership and Objectives.

  2. A business analysis of Alt Ausee Ice Cream.

    4 ) which by itself is vulnerable to exchange rate fluctuations e.g. were sterling to drop 10% vs. Euro this may affect net profits by as much as 28%. 1.5 Assessment of expansion proposal; In short proposed expenditure would greatly impact on net profits and could leave company vulnerable. ( see fig.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    This has contributed to the success of Tesco?s in achieving their objective ?to grow the UK core?, as Tesco?s uses various methods of advertising to make their products and services aware to consumers across the country, when customers are aware of what products are on offer at Tesco?s then they

  2. Applied Business. Investigating a business Preston Manor High School

    of information on the progress of the school and how it needs to improve its quality and service. The survey allows the school to know if the objective ?Implement further changes and improvements to provisions for 14-19 year old? is being met, this is done by asking current students on

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work