GCSE: Media Coursework-Moving Image Ricardo Ferreira
An analysis of the conventions the soap opera genre.
In this essay I intend to explore the genre of Soap Opera and some of the conventions that determine the genre. The Soap Opera genre is defined as “A serialized drama usually dealing with domestic problems”. Eastenders and Coronation Street are prime examples of the Genre.
Soap Operas originated in America in the late 1950’s and started being shown in England in the late 1960’s. Soap Operas are named after the sponsors of the shows were Soap Products. These shows were a marketing strategy to sell the soap products. The ratings for the 2 Soap Operas mentioned are constantly at the top of the list. The ratings for particular episodes in which a story line is thickening have been up to 10 million viewers watching one episode.
Increasing popularity in this genre has provided a phenomenon in spin-off products such as magazines devoted to the soaps. Actors and actresses are becoming celebrities and are appearing on talk shows because of their increasing popularity.