• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8

Multi-channel means lower Television broadcasting standards,

Extracts from this document...

Introduction

"With increasing competition in a multi-channel environment of audience choice British television broadcasting will inevitably fail to bring home the bacon." Addressing the concepts of quality, competition and choice, decide to what extent you agree with this statement. Since the early introduction of television to our screens, and the launch of the British Broadcasting Company (BBC) in 1922, it is of no surprise to see how the British television industry has grown. Following the subsequent growth of the 5 major TV channels we know today is the introduction of a new digital era with over 106 channels, 800 channels via satellite, and 30 channels through the BBC's Freeview [(2005) British TV Channels [online] Available from www.wikipediatalk.wikipediaproject. Accessed 21 October 2005]. All of which are accessible from the comfort of our own homes and at the touch of a button through the latest media technology. With this considerable expansion of viewer choice and channel competition, have television broadcasters lost the ability to give us the television we really want? It could be argued that the wider range of programmes affect our standard of television by radically changing the principle concept of British broadcasting. Television today does more than just entertain, educate and inform. ...read more.

Middle

It was the most profitable programmes that were aired, regardless of their quality, or their disregard for public service. [Goodwin, A. and Whannel, G. (1990) Brunsdon, C and Caughie, J (eds.) Understanding television (London: Routeledge, p11-16)]. The future of broadcasting was chaired by Lord Annan, who raised the point that although the BBC should be praised for its "...responsible approach to public interest...", it was clear that people began to object to biased programmes led by the government. He said "...broadcasters were not challenging enough..." and hid behind government and vested interests to produce "...programmes which bolstered up the status quo and concealed how a better society could evolve." [Annan Committee 1977: 15]. In fact, the European Union at this moment is debating whether broadcasting could help the development of a society we should aspire to by airing cultural and educational programmes [Ursell, G. (2003) Creating Value and Value Creation in Contemporary UK television: or "dumbing down" the workforce. Journalism Studies, Vol 4, No 1, p31-46] Annan wanted to create a service that catered for the minorities and social groups that were previously excluded from BBC and ITV. Annan had a concept of 'The Open Broadcasting Authority' and thus, Channel Four was born. ...read more.

Conclusion

This could be why top-rated, cheap programmes such as 'Big Brother'/ 'Pop Idol' find it hard to create valuable television. Conclusion It is clear that television broadcasting has experienced many radical changes since it began. Perhaps these changes could be viewed as constructive as they innovatively keep up with our changing societal needs, and channels change to keep their competitive edge. Advanced technology, such as the introduction of digital television, has helped television move on to a new kind of viewing. Could you really imagine watching TV today from one channel only with no choice in what you are watching? The growth and development of television was, perhaps, inevitable. But in light of the question at hand, it does seem apparent that the increase of competition has led channels to become more productive and under pressure to gain market share over their competitors. Channels that are profit-led are the most susceptible to producing nonsense, as tight budgets, minimal staff and short timelines force production to be cheap and sometimes of a lesser quality. I deliberate as to whether 'free' and competitive TV does mean curtains for quality television. Perhaps the effects of inadequate programming have not made a big difference yet, but I think if the classic scenario of 'quantity versus quality' continues television broadcasting will certainly "fail to bring home the bacon" in the foreseeable future. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Television section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Television essays

  1. Evaluation of Production

    In terms of my poster I would say it fits in with the content of the documentary as the documentary portrays how Vivienne Westwood

  2. A Comparative Analysis of television channels FIVE and BBC.

    The programmes vary from food, to lifestyle, to documentary, to political. The BBC is now contending with ITV in the reality market, as it now features shows looking for new west-end stars, and the ever popular series, Strictly Come Dancing.

  1. Match of the Day Production Schedule

    Once everything is done and dusted it will then be mastered and delivered. Comparison Match of the Day is a different production stages to a lot of other shows. You would not do exactly the same production stages if you were doing Ramsay's Kitchen Nightmares.

  2. Compare how channel 4 and the BBC target youth audience

    Symbolising independence and a freedom of speech would naturally interest teens. This particular programme deals with a teenager's hatred for homework, which is an issue most teenagers can relate to. I believe broadcasting it at this time supports the traditional notions the BBC uphold.

  1. What is the significance of 'flow' for an understanding of television?.

    The viewer's knowledge and possibly understanding of a particular channel schedule can thus be intensified. As well as allowing the viewer to relate these items; by doing this, important messages can be spread, (such as pollution in relation to global warming)

  2. The Media's Influence on British Culture

    Compared with the typical casting of whites, this made for a surprise among the public. Roughly 20% of YouTube viewers, however, gave the video a dislike (amounting to 13,000 total)

  1. Discuss "Quality Television" - Lost and Sex and The City

    After six seasons of plot twists, there was a completely thrilling but not entirely logical finale. Audiences across the world became worried about what Lost would end like and how everything could be explained because of its constant complexity. Lost is full of mind puzzling and gripping drama that has become a huge success through its mind blowing performances.

  2. Media Studies - mass communication revision notes.

    Created by a man named George Kelly in 1950s. People develop complex structures in order to understand each other. Explain the theory through 3 main ideas. 1) Cognitive schemata = many systems in your brain that help you structure all the information you are taking in.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work