Popular American Culture - Beauty in the Media. America heavily relies on mass media to play a role in molding Americas view of the definition of beauty and reshaping culture at the same time. In present-day society, with the ever-changing idea that port

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University of Phoenix

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August 15, 2010

SOC/105 American Popular Culture Paper


Popular American Culture

Beauty in the Media

        Defining culture would be an elusive, if not impossible task. Ask any average citizen to come up with a bold and brief description of beauty and guarantee each of them will come up with the same definition. There is not a single definition that will describe culture since it evolves and goes for the same as beauty. Without a doubt, there is no answer to the definition of beauty, yet beauty is heavily involved and, associated in today’s media. Media tends to have an enormous powerful influence to the public about standards of beauty, pushing the definition of beauty to a new height becuse beauty never stops evolving and tends to play a very important role in the life of young teenagers and adults.

        Retailer catalogs such as Abercrombie and Fitch and Victoria’s Secret tend to feature airbrushed, scantily clad and altered photos of male and female models. Beauty pageants, fashion shows, the Internet, and movies have swamped the public with two-dimensional pictures of beautiful icons and celebrities.  There are even television shows that have joined the delegation, playing a role in the image that it portrays such as Skin Deep, The Swan, and Extreme Makeover. America heavily relies on mass media to play a role in molding Americas view of the definition of beauty and reshaping culture at the same time. In present-day society, with the ever-changing idea that portrays images beauty, people rely on the media to help them find the latest trends on how to look and what to wear to stay ‘in fashion’. According to David Hume, “Beauty is in the eye of the beholder,” (1742). Perhaps a more modern-day accurate definition would be, “Beauty is in the eye of the media.”

        One may say that beauty standards that is portrayed in present-day media does more negative societal harm than positive images. Even though the allegations tends to lean forward on acknowledging that fact that media does indeed influence ‘harmful-images,” there is not a strong, stable public outcry against media portraying these false and harmful images.

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        Time and cultures has a major role in the standards of beauty. In Victorian ages, social status was determined on the appearance which one portrays. Woman who were to be considered ‘overweight, obese and fat’ in present-day today, had a more higher social status. Woman who were considered “plump” were considered of a healthy and a higher class distinction. Artist back then even painted some of the famous women in history having a voluptuous body figure in which present-day, would be diffidently frowned upon the media. An example, Jessica Simpson showed some physical “plumpness” in one of her concerts not ...

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