Examine the potential benefits to European manufactures and consumers of single European currency

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Examine the potential benefits to European manufactures and consumers of single European currency

Consumers could benefit by having more choice of commodities to chose as the supply of commodities increase as firms would increase production (they would know their returns and be willing to take more risks as explained below). Thus there would be increase in choice for consumers also known as consumer sovereignty. Also as shown in the diagram below the supply of goods and services within the economy would increase this would be because as mentioned above firms would be willing to invest and thus increase in output. As supply increases the price would decrease the original price was at P1 as the supply has shifted from S1 to S2 the price of the goods would decrease to P2.

Consumers would not have to change money when traveling within the Euro zone, and would encounter less red tape when transferring large sums of money across borders.  Travelers will no longer be forced to change money and pay banks the commission charges. A consumer might wish to make one large purchase or transaction across a European border such as buying a holiday home or a piece of furniture. A single currency would help such transactions pass smoothly.

Likewise, businesses would no longer have to pay hedging costs which they do today in order to insure themselves against the threat of currency fluctuations. Businesses, involved in commercial transactions in different member states, would no longer have to face the costs of accounting in different currencies.

As the fixed European currency is implemented firms say from the UK would be able to predict accurately the exchange rate of their currency with that of foreign currency this would be beneficial for firms as they would have a clearer idea of when how and where to invest in. Thus the net investment of the EU region would increase and as supply increase due to investment the revenue of firms would increase. On the other hand the increase in investment would increase competition forcing efficient firms to grow and expand into other markets outside the EU such as the US. This would make them more competitive and allowing them a larger chance of surviving under international competition. As markets becomes more contestable firms would try to be more efficiently as firms increase in size thus full economies of scale would be exploited which would be beneficial for natural monopolies.

Increase in infrastructure lead by multinational companies as foreign firms invest in the EU they would open up new markets and bring and make new infrastructure thus reducing the setup costs of domestic firms and allowing them to have more profit. As new multinational companies are introduced in the EU domestic firms would benefit as the multinational would train labor, cause the government to reduce interest rates to attract foreign investment. The multinational company would build new roads and infrastructure thus existing firms can exploit and use this infrastructure without paying for it.

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Consumers will also benefit directly from monetary union. Most goods purchased today include a proportion of foreign components and, therefore, of costs linked to the multiplicity of currencies. The elimination of these costs will help reduce prices and raise the purchasing power of the consumer proportionately.

Lower interest rates as the EU central bank cuts interest rates and the EU being such a large area where there is a great diversity in the amount and type of markets available would attract many new firms in. Thus domestic firms would be at advantage as these foreign firms would invest ...

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