In this assignment I will be producing a case study on large/medium sided businesses, showing of how business works. My chosen company is McDonalds.

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Investigating how business works                                                                                                                  Hayley Williams


In this assignment I will be producing a case study on large/medium sided businesses, showing of how business works. My chosen company is McDonalds. The following will be including in my case study:

  • A description of what the business does, its aims and objectives.

  • A description of the purposes and activities of human resources and any other three functional areas.

  • A description of how effectively different areas of the business communicate.

  • A description of how the structure of the business is different from another organisation’s structure.

  • A record of my source’s information.

McDonalds Restaurant


McDonalds is a large fast food chain of restaurants operating world wide, started in America and has outlets in other places such as, India, Cyprus. In many countries McDonald s sells variations of its food to cater for local tastes. They are also known for being multicultural because of the different cultural foods in their restaurants. Because of their huge volume of sales McDonalds has strong purchasing power with its suppliers and is therefore able to sell food very competitively. By the end of 2001 their was 1,184 restaurants in the UK alone. They had a target to get over 80 new restaurants opened by 2002, and that was achieved. By opening over 80 new restaurants they employed 4,800 new employees.


Main Activity

The main activity of McDonalds is selling fast food. They aim to provide a customer service, there are 1.5 million employees working for McDonald restaurants in the 119 countries, which all have the same daily activities which involves the staff in greeting, serving and helping customers with any enquiries or problems. They are the largest food service company in the world, so it’s important that all employees work together to succeed their aim.

Main Aim

McDonalds main aim is to provide customers with a fast food service in order to obtain a profit for its shareholders. McDonalds are committed to conducting their business with the environment in mind.

 McDonalds mission statement is “To be the world’s best quick service restaurant”. This is being achieved through five strategies such as;

  • Development: Lead the quick service restaurant market by a programme of site development profitable restaurant openings.

  • Our People: Achieve a competitive advantage through people who are high calibre, effective, well motivated and feel part of the McDonalds team in delivering the company’s goals.

  • Restaurant Excellence: Focus on consistent delivery of quality, service and cleanliness through excellence in our restaurants.

  • Operating Structure: Optimise restaurant performance through the selection of the most appropriate operating, management and ownership structures.

  • The Brand: Continue to build the relationship between McDonald’s and our customers in order to be a genuine part of the fabric of British society.


McDonalds objective is to be the best’s quick service restaurant and believes and believes that this involves avoiding damage to the environment at a local and global level. The company aims to ensure that its operations today do not have an effect on the lives of future consumers. McDonald’s is involved in an ongoing programme with the aim to improve the environment, they do this by reusable packaging and recycling.

Functional Areas within McDonalds   (P2, M1, D2)


The Human Resources department concentrates on employees who work for the McDonald restaurants.

Human Resources department include managing staff and their welfare, so the safety of their staff is taking very seriously, this all comes under Health and Safety. Staff have to be careful not to use computers/tills for long periods of time because they can suffer from eyestrain, tiredness or stress. McDonalds is improving communication systems by installing panic buttons for the safety against violent customers.

McDonald’s employees have to work together to ensure a hazard free zone, by adhering to the health and safety regulations. McDonalds puts new employees on to a training system, to make sure if an accident happens which involves either a member of staff or a customer getting hurt, then the employee will be able to handle the situation effectively.  

McDonalds restaurants work to high standards, which meets and mostly exceeds the rules and regulations. The company always aims for the highest standards given in guidelines because of health and safety regulations and to expand the business. If McDonalds didn’t meet the requirements than they would be closed down by the health and safety executives.

The Human Resources department contributes to McDonald’s activity by making sure:

  • They employ the right staff
  • Making sure the store is a hazard free zone

These things contribute to the activity of McDonalds because without them they wouldn’t be able to achieve their aim, so it’s important that all the different department’s work together to succeed it.

Recruitment, Training and Development

When recruiting staff McDonalds look for people who have a positive attitude towards customers, themselves and other employees, and who are capable of delivering the highest standards of quality, service and cleanliness to our customers. Then potential employees are trained, promoted and treated on the basis of their relevant skills, talents and performance and without reference to race, colour, nationality, ethnic origin, sexual orientation, gender, marital status, age and disability.

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McDonalds management development curriculum takes new recruits form trainee manager to restaurant manger. They have on-the-job training and open learning development modules, backed up with courses and seminars at the company’s national and regional training centres. Hourly paid staff receive continuous on-the-job training by computer based training and other training materials. When employees complete their initial training staff members are awarded  a basic certificate in food hygiene.


Below are the figures of the staff’s gender and age status.


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