Stakeholders - review of Richer Sounds.

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Introduction

This is my second coursework for my Business Studies, which is about stakeholders. For this I need to investigate on any 1 medium to large business. In this coursework I will include information like:

  1. The importance of the stakeholders
  2. Job roles and the contracts of employments within the business
  3. Employer/Employee rights and responsibilities, including how the business deals with disputes
  4. Employee recruitment
  5. Further development and training
  6. Customer Service and customer protection

And so I have to divide my coursework into 6 parts. For this coursework I have to choose only 1 company and so I have chose “Richer Sounds” 

In this part of my coursework I will be identifying all the main stakeholders of Richer Sounds and then explaining their roles within the business

The main stakeholders for Richer Sounds are as follow:

  • Their customers
  • Their colleagues – at every level
  • The owner Julian Richer – who is the sole shareholder
  • Their suppliers
  • The third-party distribution company
  • Their financier – which is the bank
  • The third-party distribution company

The internal stakeholders are:

  • Their customers
  • Their colleagues – at every level
  • The owner Julian Richer – who is the sole shareholder
  • Their suppliers
  • The third-party distribution company
  • Their financier – which is the bank

The external stakeholders are:

        

  • The third-party distribution company

Internal stakeholders

How does Richer Sounds communicate with their customers?

This is the most essential stakeholder group, because without customers the company would go out of business.

Richer Sounds communicate with their customers in many ways such as every day in stores, through the websites and through telephone. They also like to get as much as feedback as possible from their customers so that they can improve on the suggestions made. For this the company communicates with the customers through all the types of suggestion schemes for example when a customer purchases a product he/she will receive a questionnaire consulting on the company. The company always tries to respond to all the feedback given by the customers so that they can try and meet customer expectations

The customers will give the company their feedback on overall expectations than through specific suggestions for example the companies marketing department identifies the needs of all the customers such as

  • Value for money on all products whether it is big or small
  • And also excellent service from the company

The company tries to improve on their services all the time to meet the expectations from the customers

Not every customer suggestions become true because some suggestions are not so realistic such as someone says to introduce larger stores because they will cost too much to introduce. When there is good suggestions made by the customers like introduce a queuing system then the company tries to implement it.

How does Richer Sounds work with their colleagues?

For Richer Sounds colleagues are also as much as important as they find their customers important because without customers or colleagues they would not be able to run their business. Richer Sounds give mega ranges of benefits for their colleagues (which are not given by any other retailer to their employees)

Richer Sounds always tries to get their feedback from their colleagues and also opinions on the improvements so that the business improves more and more. For this the company persuades all the colleagues in many ways such as:

  • A key method is their suggestion scheme – Richer Sounds was awarded a prize from the UK Association of Suggestion for all the suggestion scheme that Richer Sound have
  • Through their annual colleague attitude survey – they take surveys from each and every colleague whether it is part – time worker or full - time worker for the companies’ benefits.
  • Through the training seminars, branch meals and also store visits
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When the colleagues work very hard and effectively the receive bonuses and their wages can be raised. Ricer Sounds like to share their profits to all their colleagues so that everyone at every level so that they can be benefited.

Richer Sounds also believes that all their colleagues should be secured in all ways and In case if there is a downturn in the business then the colleagues will be relocated to another department or to another store.

Every colleague is also promoted internally so that the company does not need to recruit new colleagues. Richer Sounds ...

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