This shows that he is setting the image that he is a player and can get any girl he wants. The connotations of these actions are that he sees women as objects and he only wants them for fun. The artist is a negative role model because he shows that women are objects and only good for sex. Some older people would think Cassidy is a
negative role model because in the video he has women who are really skinny and not eating enough food also its just about women’s figures and not there personality’s. The artist in the video wants people to think that he is popular with all his mates and does well with women. I know this because in the video he is trying to get a girl at a house party and at the end he is partying with all his mates. I think the artist is wealthy because of all the jewellery he wears; he’s popular because he has many friends in the video and he is good at getting women. My opinion of the artist in the video is that he is negative because of the way he represents women.
In Cassidy’s video the lyrics are written in slang and rhyme. Through the lyrics the artist is sending the message that he is a player and can get any girl he wants any time he wants. Also I think they are trying to show his wealth “put a three story elevator in my yacht” here he trying to say he has a yacht that is three stories high. I think the lyrics have a negative effect on the audience because they are sexist by showing women as objects.
In the video you see the image of Cassidy wearing lots of jewellery showing that he is very wealthy and makes the audience think this. The camera distance is middle and the angle is middle the lighting shows all of Cassidy and the background.
In the video you also see women dressed in small tight clothes and they are very skinny. This makes the audience think this is how all women should look and dress when they shouldn’t. These women are just in the background and are just lit up so we can see them.
At the end they’re the image of Cassidy with all his mates just parting, all of them are wearing white except Cassidy who is wearing blue. This makes the audience think that he is like a leader and is very popular. It is a high camera angle and a long distance shot with lighting shining from the top.
I think the director included these in the video because they make Cassidy look good for the audience and to make it appeal to older teenagers.
Target audience is an age group that a certain thing is aimed at. The target audience for Cassidy’s ‘get no better’ is older male and female teenagers and young adults. The video engages the target audience by talking about sex and having fun with mates.
I think Cassidy is a bad role model because he treats women like objects and as they are only good for one thing. I personally don’t like the song because it’s not the type of music that I listen to and I find the way he keeps saying ‘ma’ annoying. I think the video is effective at getting some of the target audience but I don’t like the video because it’s sexist and doesn’t set a good example for people.
