1.0 INTRODUCTION
1.1 The Case Study
- Though the Given account focuses on the work of Grunter Pauli , the reader can be left feeling theirs a secondary message behind the text, one that relates to the effort of the UN ( “United Nations” ) Governments attempt, to find new an innervations to save man kind. (Robinbins,Bergaman,Stage,Coulter 2001)
- The case at point reflexes on Gunter Pauli a Belgium, self proclaimed social crusader and radical environmentalist”. Pauli with funds from the (UN) would lead a group of world scientists, corporate executives and political leaders, to start work on the ZEIR (Zero Emissions Research Initiative) Development at the UN University (Tokyo). (Robinbins,Bergaman,Stage,Coulter 2001)
- As of 1995 Pauli and co, was funded by the (UN) to commence work on research and development of new and innovative idea for Zero-Emissions manufacturing (“A manufacturing system, to completely eliminate, waste by recycling all raw material that organisations take in”). Therefore manufacturing organisations would become more socially responsible for their adverse waste!! (Robinbins,Bergaman,Stage,Coulter 2001)
- The given account identifies the of level of investment funding of the (ZERI) development from1995-1997, the Founding received would go towards the research and development idea’s for world manufacturing emission, Günter’s pioneering spirit and the (ZEIR) project team have now, brought forward a solution to the (UN) government s inapt problem of Protective measures, to sustain the world economy. (Robinbins,Bergaman,Stage,Coulter 2001)
- The given account describes Günter’s first (UN) construction, the development of a unconventional brewery in Namibia, which he describes as a integrated bio system for the manufacturing of products, The Namibian Brewery works on the principle of a ( closed loop-system) (Robinbins,Bergaman,Stage,Coulter 2001)
2.0 Body of Analysis
-
Social responsibility is a short hand Phase to cover an area of social need for which business must set objectives and secure results “The social responsibility of corporations” by- Dustan 1976 p.11)
- Manufacturing Organisation are faced with the challenge in regards to adapting to new innervations to economic social responsibility, organisations are afraid of the future and seem stuck in the past. When considering social responsibility with in organisations, there are to contrasting messages, to be considered.
2.1 Improving life on Earth
The impact on our environment and natural capital (Tree air and water) can be conserved by the way that an organisation set about Strategic planning to there business essentials. Essentially most Manufacturing concepts are to improve the needs and wants of Humans. So the need to preserve the environment that we live in, becomes a benefit to organisations to be social responsible to manufacturing of producing goods. The need for a company to have sound eco priciple would show they are socially responsible, which in return would be of benefit to our natural Environment. (“No Laughing Matter towards a Sustainable Future”) 1991
2. 2 Saving Our Resources
The use of (ZERI) innervations and their products would be considered socially responsible, given that the benefits of their products manufacturing systems to allow utilities that go to waste, As a environmental business leader, Gunter believes that these action will help world organisations become more socially sustainable towards environmental resources and the (UN) economic goals. Gunter notions will help stabilize limited resources and cut cost with environment waste, hopefully this can also balance out our current toxic problems, “as less gasses; would become equal to less waste”
(Robinbins,Bergaman,Stage,Coulter 2001)
2.3 New Technology - New Market
- The (ZERI) project has open a new and lucrative type of business tactics, as more business are start to become comfortable to the idea of becoming socially responsible, new techniques of manufacturing products will start to be emerge, and this will bring benefit not only to the environment, but all to this sector to economy . Also as more organisations used these products they will become reduce in prices. (Robinbins,Bergaman,Stage,Coulter 2001)
2.4 Responsibilities to share holders
For Organisation are responsible to their share holders and their employees, so for self interest and long term Growth, to become responsible for economic standards would be beneficial for preservation. “The Social Responsibility of Corporations “ (Dustan,1976 p7 )
3.0 Money Issues
3.1 Effecting Organisations Profits
Most companies see many problem towards becoming, socially responsible, and view this as just as a cost to organisational profits, with retraining and time consuming activities. “ The Natural steps for business” (Nattrass & Altomare 1999 p6)
3.2 Purchasing Habits of The Consumer
Organisation believes manufacturing is driven by the need and wants of the consumer, so until the consumer become more socially responsible for their purchasing habits, why should they change!
3.3 Goverments
Most organisation feel that governments should be responsible for help towards putting a correct system in place, as they are the ones that have taken previous taxes of the back of a destructive system. ( Greening is our Business, Paul Hawking)
4.0 Alternative solutions . ( Greening is our Business, Paul Hawking)
-
The government should help with the implementation of the (loop-system) within organisation with in the next 5 years, helping the organisations, that comply and hitting the companies that don’t with a natural tax, example for every tree that is lost, one should be planted. (No laughing mater towards a sustainable future,1991)
The consumer should pay higher price for the goods that are not social responsible, the tax can be used then for progression towards reducing the cost of zero waste products. Eventually theses cost of the goods will reduce as every one will be using them. (“No Laughing Matter towards a Sustainable Future”) 1991
- If companies and the human need to start to look beyond just saving the environment, and start, look at sustainable development of out future!
( Greening is our Business,) Paul Hawking
5.0 Recommendation and Implementation
Every one in society must realise and take small steps towards change. Becoming socially responsible, for our own action we can then start to sustain and not violate the conditions of human life, Grunter Pauli solutions, and implementation toward, organisations, would be therefore the correct action for organisation to take. If we the started to tax the organisation that would not comply with the new standards, we could then bring the cost of new environmental products.
(“No Laughing Matter towards a Sustainable Future”) 1991
Bibliography
Robbins, SP, Bergman, R, Stagg, I & Coulter, M 2001, management 2nd edn, Prentice Hall, Frenchs Forest, p.174
Dustan, P.J 1976, The social Responsibility of Corporations, a CEDA study
Paul Hamon, Murray Fegarson, 1991 (No Laughing mater to wards a sustainable future)
Greening is our Business, (Paul Hawking)
