Compare the ways in which two writers of at least two different charity appeals that try to persuade the public to support their cause
Media Coursework Title: Compare the ways in which two writers of at least two different charity appeals that try to persuade the public to support their cause Examples of media are television, radio, internet, and newspapers. Media is an avenue through which information is given to the general public. It influences modern society, the way we think, our political choices; attitudes; and beliefs. It plays an important role in society today. My assignment is to analyse two sources of media entitled "Blinking Hell" produced by the sight savers international and the RSPCA appeal produced by the RSPCA which are both charities For this assignment I have studied two appeals, the first one "Blinking Hell" second "the RCPCA appeal". The purpose of the sight savers international appeal is to persuade the reader to support their charity and understand how it may feel for a sufferer of trachoma; it also states how little it costs to treat trachoma and how the disease develops from something small to something great. The purpose of the RSPCA appeal is also to persuade but to make the reader understand what the sheep go through before being slaughtered for meat. It also brings across a point of how meat traders treat sheep. For example "The sheep could be slaughtered close to their farms, refrigerated and transported (a method favoured by many farmers)". The RSPCA appeal is about how
Looking at and analyzing three holiday brochure extracts.
Media Coursework For this coursework I will be looking at and analyzing three holiday brochure extracts. The first, "Club 18-30" is aimed at a target audience of people aged eighteen to thirty who are interested in more of a clubbing, party oriented holiday. The second, "Superfamily" is aimed at families, or more specifically, parents. The third extract, "Forever Young" is aimed toward to the older generation or people who want a more relaxed, calm, sight seeing style of holiday. Selling a holiday to the target audience is the main aim of the three companies who designed and advertised the brochures. For this reason the brochures may appear 'spiced up' in order to make them seem more appealing to the target audience. Pictures are used in all three holiday brochure extracts. This is done for two reasons. The first being to break up the text in order to make it more appealing to the eye. A holiday with text and a picture looks far more appealing than a brochure with only solid blocks of text. The second reason is to give an example of what you might expect to experience if you were to purchase a holiday from them. The picture in the "Club 18-30" brochure shows 'young' people smiling, laughing and having a good time, presumably in a night club or at a party of some sort. This is done, as it is likely that that would be the sale purpose of the holiday to the target audience. The
Comparison of two Afghan Appeals.
Comparison of two Afghan Appeals Not a day has passed over the last few weeks, when there have not been appeals in every broadsheet newspaper, asking for donations for the Afghanistan refugee crisis. With their clever persuasive techniques, the appeals make you feel very guilty and vulnerable to give money. Each appeal has used different techniques to persuade the community into helping these Afghan refugees. Some are more effective than others, and that is what I am comparing now between two quite different appeals. (For the sake of the reader I am calling the 'Afghanistan Refugee Crisis' Appeal 1, and the 'Central Asia Emergency' Appeal 2.) Before you can start to persuade the reader into donating money, you have to get their attention, and these days most appeals that you find in newspapers are passed by without a glance. There is no use in having very persuasive text if the community aren't even going to bother to read it. So in some ways, the appearance of the appeal is the most important part. Pictures and large text will usually catch the reader's eye, so that they take a second glance at the appeal and maybe read on. If I was looking at both of the appeals side by side, then I would certainly look at Appeal 1 first as to me it is more eye-catching. The picture used in Appeal 1 is what first grabs my attention. It looks as though the girl is staring directly into
Analysing Psyhco: the pleasure of fear(TM). How does Hitchcock build tension and create suspense and terror through the language of film?
Analysing Psyhco: 'the pleasure of fear'. How does Hitchcock build tension and create suspense and terror through the language of film? Refer to three scenes in detail. Films were invented in 1895, and Psycho was released in 1960 so films were a recent phenomena. Hitchcock first worked in film in 1920, but this was silent film and he produced captions to go with the picture of the screen. When he made Psycho, colour film had been invented but he chose to film it in black and white. It was going against the current trends of cinema and it was also cheaper. But he used to conceal things and make the scenes on screen look more dramatic and it was very effective. Using black and white made the seeing blood softer for the sense and made the violence stylised. Bernard Herrmann, who composed the music for Psycho said 'I felt I was able to complement the black and white photography of the film with black and white sound'. The music in the film consisted of only string instruments, which were usually used for romantic films not horror - so again Hitchcock was going against conventions again. The cords used in the film were 2 major and 1 minor to create discordance. The Psycho theme is repeated throughout the film with very little variation. The music has a lack of completeness to it, the sounds aren't harmonious and they are unsettling. Hitchcock made strong orders to the cinemas
An Appreciation of the Peugoet 406 Ad.
Leigh Mollison GCSE English Coursework: Media An Appreciation of the Peugoet 406 Ad Coundon Court School The riveting ad begins with what appears to be the sound of chopping helicopter rotors. The juxtaposition of the black screen and the helicopter sound creates many assumptions in the viewer's mind: rescue; emergency; an escort; even war. A sense of urgency and dramatic importance is given to the scene. Consequently, the audience is compelled to remain watching. Helicopter-like sounds are transformed into the introduction of the inspiring and stirring song "Search for the Hero" by M People. The beginning of the moving song is synchronised with an image of a sleek, alluring car speeding along a deserted highway. Following this, two screens of text appear, stating the captivating facts, "The average person has over 12267 thoughts a day. Here are just a few of them". The viewer is intrigued to continue watching as the mystery of another individual's thoughts are soon to be revealed. The white text on the black background is simple yet suggests the ad is factual, sharp and serious. Next, the camera zooms into a self confident, urbane, handsome man driving the Peugeot 406. Is this the stereotype of a Peugeot 406 driver? Smart? Sophisticated? Self-confident? The personable man gives an almost smug smile before the ubiquitous camera continues to zoom into the man's eye
Culture Commentary on O Brother, Where Art Thou?
Culture Commentary on 'O Brother, Where Art Thou?' The movie under analysis is 'O Brother, Where Art Thou?' by Coen brothers, released in 2000. It's an adventure comedy, very loosely based on Homer's Odyssey, set in Mississippi in 1930s. Three friends, Everett, Pete and Delmar, escape from conviction in search of a treasure, and in their journey they face a lot of trouble. These episodes contain numerous allusions on some of the previously made cinematographic interpretations of the Odyssey, and many references to American history and culture. This film shows townsmen as compared to the countrymen. The difference is in accent, manners and style: 'city-boy' Everett is far more refined and concerned about his looks than his "rustificated friends", and it gives him the sense of superiority. Villagers Pete and Delmar appear to be gullible and easy to manipulate because of their ignorance: they believe the promise of illusory treasure, they are easily affected by religion, though they misinterpret the idea of indulgence, and they take for granted the fact that a person can be turned into a frog. Though the action is set in Depression Era Deep South, the issues raised in this film are still relevant for the American society: religion, racism, and music. In this movie we can see the social life in connection with these issues - these are main reasons for people to congregate. The
The reaction to Boris Johnson's article about Ken Bigley and resulting implications for the media
The reaction to Boris Johnson's article about Ken Bigley and resulting implications for the media. When Boris Johnson's article in The Spectator1 caused controversy a week ago, it raised questions not only about the ethical position of politicians involved in journalism, but also about the freedom of the media and its relationship with regulators and governmental bodies. Boris Johnson is a much- derided figure, often attacked for his looks and manner rather than his views and actions. In a radio interview for the BBC, for example, Paul Bigley (Ken's brother) accused him of being a "self- centred, pompous twit"2 and belittled him for his appearance and waffling manner despite the valid points in the article, and subsequent apology.3 This tact was followed by newspapers almost without exception; The Times, for example, started their article with a quote from Michael Howard denouncing Johnson's writing as "nonsense from beginning to end,"4 a comment in the Liverpool Daily Post recommended that he 'got life insurance,'5 and an article on the BBC website6 provided quotations only from those against the MP. This is in direct contrast to what the same website suggested was the general public opinion. On the 'Your Views'7 section, nineteen out of twenty- two comments support Johnson's opinion, ranging from those in general support to people from Liverpool criticising their fellow
How is pop music represented in film?
How is pop music represented in film? Pop music has a large impact in society and many people, so much so that it has been a subject in various films. These films show how a band or musician has risen to fame, the story of their struggles and their triumphs. Many of the general public show a large interest in pop music culture, as evidenced by the large amount of exposure of celebrity and music in magazines, newspapers, radio, television and internet. The film could be about fictional band or a real life band, a true story, partially based on a true story or completely fictional. Old bands from the past reforming to making new records and concerts happens quite often, with bands returning like Take That, New Kids On the Block, Spice Girls and Boyzone. These are usually old favourites who come back for their old fans and also to gain some new fans. The film Still Crazy follows the plight of former members of fictional rock band 'Strange Fruit' trying to reform and organise a comeback reunion concert at the last venue they had played at. The lives of the members have changed a lot following the original disbanding, being in ordinary jobs and living in various places. As Strange Fruit journey together on their road to becoming a band again, they learn that things can never be the same again, but they still manage to pull through and play their gig. Almost Famous is a film
How is Anorexia caused?
How is Anorexia caused? What is the Media? What does it do? Newspapers, magazines, television etc all have a good relationship with the media. The media is known everywhere from England to Australia. The majority of the public tend to pay more attention to the media and society rather than self belief. It's like a 'tag-a-long' in a group. The only reason for this is that people seem to behave and act the same way influencing others to do so. This does make sense because the person may feel left out. In other words they feel insecure. I will be discussing if the media does or does not have a large impact on society. Anorexia is believed to be mainly caused by the media and the celebrities who are involved throughout the media. Young teens who have not yet reached the stage to answer their own questions e.g., "why do I look like this?" "Why can't I look like her?" etc, gradually change their eating behaviour or even go out and buy products that aren't even promised to reach their target. The reason that people do such things is because the media makes the person feel low and acts like a dictator stating how people should look, acting near enough against natural beauty and destroying people's lives for money. They effect them mentally as the may get paranoid which gives them no satisfaction as they tend to think negatively leading them to be another systemised person who is
Compare the ways in which Pride & Prejudice has been adapted for the screen, referring to three scenes in your answer
Media Coursework Compare the ways in which Pride & Prejudice has been adapted for the screen, referring to three scenes in your answer Pride and Prejudice is a 19th century novel written by Jane Austen. As it is a popular novel it has been remade for television and film several times. In this essay two media adaptations are being analysed. The 1995 BBC classic drama of pride and Prejudice and a 2004 Bollywood version renamed Bride and Prejudice. The BBC adaptation of Pride and Prejudice is a period drama and has been made using the books storyline and text very closely whereas the Bollywood adaptation has only faithfully adhered to the storyline and parts have been changed to attract a modern audience. In addition to storyline, and text not changed in the BBC adaptation, costume, props and language are all in keeping with the 19th century way of life. However the Bollywood adaptation uses costume, props and language from the Indian culture, this has up dated the film and also keeps with the storyline of the book. Both adaptations have very different audiences they are trying to attract. Pride and Prejudice aims for older and more mature people, an audience who are interested in period dramas and may have read the book. The Bollywood film, however is aimed at younger audiences who may have not heard of Pride and Prejudice nor read the book. It has been changed into a