Research Question: Should the British school invest in Mac computers or Windows computers in the computer lab?

 

Introduction:

One of the reasons attached to the selection of the question is to evaluate whether or not the British School can offer Mac computers in the computer by complementing the needs of the staff & the students.

In the recent years Brand value for Apples products has risen significantly and this has lead to a number of educational institutions implementing the use of Mac computers. While Mac systems may not be as user friendly and cheaper compared to windows they tend to serve many of the educational purposes better than Windows systems.

However, There are likely to be Advantages & Disadvantages of using both systems in The British School, however through Primary & Secondary Research & implementation of a number of business tools we will be able to successfully make a decision by taking into account the students & members of the staff on whether or not investment should be made in the Mac computers or whether The British school should remain with Windows computers in the computer lab.

Methodology:

Primary Research:

Questionnaires:

A questionnaire is a research document consisting of a series of questions and other prompts for the purpose of gathering information from respondents. A number of questionnaires will be designed and prepared with numerous short questions. The questionnaire will be undertaken amongst a number of teachers and students. Short questions will be primarily designed to gain insights into the teacher and the student’s opinions on either system. For instance some of these sample questions may be included in the questionnaire:

  •  Which system are you comfortable using?
  •  Which system do you think the school should invest in? State your reasons below for the choice

There are likely to be many advantages of using a questionnaire such as:

  • Since many open ended questions are being asked it may lead to accumulation of large data
  • Quicker to collect information and wont take up too much time of staff members and the students

However some problems may occur through the collection of data by such a method:

  • Large data accumulation through open ended questions also means it would take longer to process and analyse the data.
  • Respondents may answer superficially especially if the questionnaire takes a long time to complete.

Telephone interview:

This method would allow the interview to be held over the phone. A telephone interview will be conducted with the manger of an Apple store in New Delhi. One of the purposes of such a method of data collection is to obtain the costs of Mac computers and the final costs borne to The British School depending on the number of Mac computer’s it wishes to setup. Rate of discounts will also be inquired since a bulk order is being placed. Examples of certain questions that maybe asked while conducting this interview:

  • Why should the British school invest in Mac computers?
  • How are Mac computers used for educational purposes?

Telephone interviews are a cheap method of data collection and can accumulate detailed and important data at time. However one of the disadvantages of such a method of data collection is that since public disruption are likely to take place it may only allow us to ask short answered questions. Therefore through Telephone interviews we will able to gain insights into the costs towards such an invest and will be a critical factor in the decision making.

Secondary Research:

External Data: Secondary data will be available and collected in the form of articles and a number of information from different sources on the internet. During research on the internet, articles may be looked for comparing both the systems features and stating where the each systems strength lies. Apple’s Website will be looked at closely to gain an insight into its computers and how a number of its products are used for several educational purposes. Besides articles, many documents may also be looked at closely from apple’s website about the uses of its desktops and the number of purposes it serves for educational institutions.

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Findings:

Primary Research:

After the designing and preparation of the Questionnaire, we conducted it on 10 students to gain knowledge on the system they prefer and would like to see being implemented in the British school. The results have been shown in the form of Bar charts.

We had interviewed 2 teachers that are involved in the teaching of computer studies Mrs Moaga and Mrs Geetanjali Dewan. As thought, we achieved a more detailed response from them and their responses are summarised here:

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