Target Market -- Demographic
While building our infrastructure, we spent a lot of time traveling around the UAE conducting market research.
Our team has met with over 1,000 UAE residents and visitors to find out more about you - your hobbies, your interests, how you use your mobile phone and much more.
We concentrate on two major target market:
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Consumers: Focusing on individuals and households by offering mobile and fixed voice calling, Internet, data services and television.
AS can be seen that most of people living in the UAE like to be trendy and have many hobbies and activities such as camping in desert, diving and swimming in the beaches.
The costumers ages which we are looking for is 14-60 years old, but the majority of them is between 19-45years old.
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Businesses: Focusing on small to very large corporations and government agencies by offering integrated fixed and mobile business solutions including voice, data, content and applications as well as professional services.
The needs of our customers are our primary focus. Our aim is to provide new and innovative services that deliver a better customer experience.
From all your insights, we have created products and services that will directly meet your communication needs, lifestyle patterns and provide you with value for money.
Competition
Telecommunications have become an integral part of our everyday lives and will become even more so as we move towards an unprecedented level of integrated convergence.
UAE becomes one of the free trade countries, and this will make hard competition for us as a new large companies came from abroad, but we are ready for any difficulties appears in the future because:
- We are committed to reciprocating our consumers trust and goodwill by delivering on our promise to delight our customers by enabling easier, more fulfilling communications experiences.
- we are implementing the most modern, up-to-date network and IT support systems in the UAE, which means we can deliver all our services to you across one seamless platform.
SWOT Analysis