Case study Judy Greene
Case study: Judy Greene Table of content INTRODUCTION 3 Task 1: Classification of the types of marketing research used by Judy Greene over her firm's evolution 4 Task 2: Based on the research conducted so far, what recommendations would you make to Judy Greene concerning the way ahead for her company? 8 BIBLIOGRAPHY II Introduction In 1981, Judy Greene left the company Potaireacht Cléire to start her own business. One year later Judy Greene Pottery was established. The company is specializing in hand thrown terracotta, depicting Irish flora and landscape. When she started her own business, she did not even have capital or a business plan. It is amazing that she could establish her company close in the Irish market. Most potters are primarily artists and craftspeople and also business people. Judy Greene is a really ambitious person, who wants to ensure her future prosperity and who is always looking ahead. She is really engaged in managing the production as well as developing new designs and has recorded a high rate of growth over the last ten years. Handcrafted pottery is not as price sensitive as other products and the pottery which Judy Greene is selling, is in the upper price categories1. We want to find out which types of market research Judy Greene used for getting information and in task 1 we will classify the types of marketing research. Marketing
Should easyJet further penetrate the market for air travel between the UK and Greece? If yes, should the expansion plan be organic or via a takeover?
Contents Page: Letter of Authentication 1 Acknowledgments 2 Executive Summary 3 Research Proposal 4 Introduction 6 Methodology 6 Main Results & Findings 7 Current Market Position 7 Analysis and Evaluation 9 Investment Appraisal 10 Investment Project I 11 Investment Project II 12 Non-finacial Analysis 13 SWOT Analysis 13 PEST Analysis 13 Conclusions and Recommendations 14 Bibliography 15 Appendices 16 Acknowledgments I would like to acknowledge and thank: . Mr Giannis Dardoufas, easyJet Athens Station General Manager for his time and important data he offered during the interview. Executive Summary The management and main shareholders of easyJet plc. have recently expressed interest in growing their business considering the increased demand for private healthcare and more specifically diagnostic services in Greece. As the operational core of the business focuses on this market segment, the report analyses: “Should easyJet plc. further penetrate the Greek market? If yes, should the expansion plan be organic or via a takeover?” The first part of the report deploys the research proposal which presents the research rational, the theoretical framework as well as the methodology followed. Following, an introductory note outlines details of the company as well as sketches the hypothesis of the research. The analysis part is based on both
MG 302 Human Resource Management
MG302 Human Resource Management Group Assignment - Semester II 2009 PACIFIC OPERATIONS Group Members: Avinish Kumar (S11042090) Aman Singh (S11043880) Rupa Gaunder (S11040256) Eunice Fong (S01007194) Syresh Chandra (S11050230) Keith Lawrence Dass (S11023316) Tutor: Mrs. Maureen Dayal Tutorial Details: Friday 9-10 am (093-007) Acknowledgement We are extremely grateful to the following people: . Arieta Cama, the Human Resource Manager of ANZ Pacific Operations for taking time from her busy schedule to meet the group and share her knowledge about the organization. 2. Lancaster Fong, the Communications Analyst of ANZ Pacific Operations for providing internal and confidential information on the organization. 3. Rafia Naz, for her assistance in completing the assignment. Introduction It is important to maintain an accurate and current awareness of important aspects and trends in the organization's external environment. Many major companies have lost dominance or gone out of business because of their failure to recognize and adapt to changes in their environments, or by failing to be leaders in making necessary changes. The external analysis of an organization enables the firm to obtain a clear picture of the threats and opportunities prevalent in the firm's external environment. Having done this, the firm can devise suitable strategies
Risk analysis and decision making
Running Head: Risk analysis and decision making Risk analysis and decision making [Name of the student] [Name of the institute] Risk analysis and decision making Q1: Part A Risk administration is the method of recognising and proactively answering to project risks. Generally (but not always) you will gaze for modes to eradicate dangers or to minimize the influence of a risk if it occurs. A risk contingency budget can be established to arrange in accelerate for the likelihood that some dangers will not be organised successfully. The risk contingency budget will comprise capital that can be tapped in order that your project doesn't proceed over budget. Part B: We will require two figures for each risk: P--probability that the risk will occur. I--the influence to the project if the risk occurs. (This can be broken down farther into the cost influence and the agenda influence, but let's just address a cost contingency budget for now.) If you use this method for all of your dangers, you can inquire for a risk contingency budget to cover the influence to your project if one or more of the dangers occur. For demonstration, let's state that you have recognised six dangers to your project, as follows: Risk P (Risk Probability) I (Cost Impact) Risk Contingency A .8 $10,000 $8,000 B .3 $30,000 $9,000 C .5 $8,000 $4,000 D .10 $40,000 $4,000 E .3
HMV Group plcs environmental and strategic position
Introduction This is an informal report addressed to the City Analyst outlining the analysis and evaluation of HMV Group plc's environmental and strategic position, giving suggested new organisational strategies and plans. Environmental and Organisational Audit Environmental and organisational audits are used to discover a company's position in their market and environment, and the company's physical position. Two possible environmental audit techniques that can be done on a company like HMV Group plc are Porter's 5 Forces and PESTEL analysis. Porter's 5 Forces (Source: Franteractive Inc, 2008-2009) Porter's Five Forces model is made up by identification of 5 fundamental competitive forces: Rivalry among the existing players HMV Group plc is one of the world's leading retailers of music and DVD and the leading retailer of books in the UK and Ireland in terms of total sales; with HMV operating through 692 stores in 7 countries and online, and Waterstone's operating through 313 stores in the 4 countries and online (HMV Group plc, 2009a). Even though HMV Group plc is a huge successful company, they still have to keep a close eye on their competition, because it is always possible for one of the competitors to develop in a way that will increase their market share overtaking HMV. Such competitors include, Amazon, Play.com, supermarkets, iTunes, eBay, WH Smiths, Borders
The opportunity exists whereby RDB Palace, a low budget hotel, can differentiate itself to be known as the best budget hotel in the city of Jaipur. It is looking at the marketing strategies in order to reach that level.
Acknowledgements I would like thank the following for giving their time and suggestions for my project. * Mr.Ashok Baheti- Owner, Hotel RDB Palace * Mr. Roscoe D'Souza- My Business and Management Teacher * Mrs. Anvita Chaturvedi- My Business and Management Teacher Executive Summary RDB Palace has established itself in the hotel industry but it still needs to look upon certain things in order to differentiate itself from other hotels and create its own brand name. As more and more business deals are taking place in Jaipur, it has created a potential market for the hotel industry. The advancement in the e-commerce industry has not only helped hotels to reduce its advertising costs but also has helped to target a larger crowd. This report would help RDB Palace differentiate itself and increase its profitability. So the question for this report is "how can RDB Palace differentiate itself to increase its profitability?" Initially the report would introduce the hotel. The research proposal would outline the rationale, theoretical framework and methodology of the assessment. The primary research such as main results and findings would help to state the present condition of the hotel, and the survey and positioning would help to compare its position with the other competitive hotels and would give a better picture of its position in the market. The SWOT and PEST analysis
Business Plan
Business Plan - Memoirs.LLC . Management Team Plan Director- Jenina Singian Accountant- Rym Kanes Marketing Manager- Somaya Al Kalla Human Resources Manager- Rasha Said Creative Production Manager- Rana Nicola Creative Production Associate- Sara Matic Name Position Traits Skills Jenina Singian Director Leadership Skills Creativity Master's degree in Business Administration Rym Kanes Accountant Aptitude for Math Organized Prior work experience in a medium-sized corporation Somaya Al Kalla Marketing Manager Innovative Positive attitude Graduated with an Associate of Science Degree in Marketing Rasha Said Human Resources Manager Great people skills Friendly Doctor's degree in Psychology Rana Nicola Creative Production Manager Possesses ability to come up with great creative ideas for events. Knows how to handle a budget Graduated with a bachelor's degree in interior design. Sara Matic Creative Production Associate Artistic abilities Good commmunicator Prior work experience at the Parsons School for Design as assistant teacher. 2. Company Description The business concept of 'Memoirs' is to offer an event planning service accessible to the public. The focus of the company is to target the upper and middle class population and offer to create their events for them. Event planning and execution will be performed in the most professional
Business management
ABSTRACT According to the data collected Swati Snacks in terms of finance are booming. As such this paper analysis the question," Should Swati Snacks expand its operations into Chembur? Initially a research proposal outlines the rational, theoretical framework and methodology utilized and possible constraints in answering the question. An introduction provides background information specific to the organization itself of relevance to the question Discussion analysis is based upon primary research consisting of multiple interviews with managements and secondary sources including financial (investment appraisal, decision tree and moving averages) and non-financial techniques (SWOT,PEST,Lewin's force field and porter's 5forces) Two possible options are discussed and the final conclusion indicates that it appears beneficial for Swati snacks to consider gaining equality in an existing organization due to a relatively short payback period (4 years) and ARR of 64% over 5years, a'favourable' decision tree outcome and possibility of significant and continued growth of the market. However further research in relation Chembur market is required and this report concludes by detailing further action and unanswered questions for management. Table of Contents Research Proposal 3 Limitation 4 Action Plan 5 Background Information 6 Research Procedure 7 Main Results and Findings
Business plan for a manufacturer of luxury, eco-friendly cars.
Business Plan Executive Summary: As discussed it is Green Clovers intention to target both the mid range market and the luxury market with significant success. Both the luxury car and mid range car will have effective marketing campaigns aimed at the appropriate customers. As discussed earlier the luxury car will be aimed at consumers who want all the characteristics present in a prestigious brand yet at the same time considerate to increasing need to be more environmentally friendly. The mid range vehicle is placed in the large mass market yet it's environmentally friendly credentials will differentiate it from its competitors. Both vehicles are based upon sound financial decisions, which is imperative at this current time. Vision, Mission: To take the best premium and luxury cars that exist, make them better, while saving our planet. We represent excellence at the cost of ourselves not the world. Objectives & Strategy: To hold a powerful brand image which provides world class premium cars, and yet also strives to produce unique luxury to those who require it. Management and Organisation Plan Finance Director - The roles and responsibilities the finance director took on were to ensure our company had a balanced profit and loss account, to obtain a strong financial position within the industry. Also he is in charge of all financial decisions and purchases.
Leadership and Organisation in a Restaurant Business.
Programme Title : Higher National Diploma Assignment on : Organisations and Behaviour Module Tutor : Amadou Jammeh Prepared By : M M Arafat Rahman ID: 2386 HND in Business Table of content Page no Organisation Structure [P1]-------------------------------------------------------------- 3 Organisation structure in Smith's restaurant [P2]------------------------------------ 4 Factors that influence individual behaviour[P3] ------------------------------------- 4 Principles and Practices of organising [P4] ------------------------------------------ 5 Different approaches and organisation[P5] ------------------------------------------ 6 Different tyopes of leadership[P6] ---------------------------------------------------- 7 Different Motivation Style[P7] -------------------------------------------------------- 7 Relationship between motivation theory and management and impact [P8]---- 9 Groups [P9] ------------------------------------------------------------------------------ 9 Factors that will lead to effective teamwork [P10]---------------------------------- 9 Technology on Team functioning [P11]---------------------------------------------- 10 From: M M Arafat Rahman Assistant manager Smith's Restaurant To: Mr Smith Managing