The success of all these networks affects the contemporary society to the maximum. Moreover, information and answers about all the kind of queries are everywhere around the cyberspace, (for example Google and Yahoo) and as a result that makes our life easier. Furthermore, current business people can work and have live meeting conferences internationally by using Skype, solving like this the problem of distance. Most successful companies use these new methods of communication that have proved beneficial for them. It is interesting to add that almost all the schools and universities provide education to students through online portals with notes and online tests. As a result, in our days it is impossible a student not to have and knows how to use a computer.
However, internet in today’s society plays a multiple role as it offers solutions and facilities that humanity did not have before. Scientists say that in the following years, countries will provide internet access in the similar way as they offer now electricity and water in our homes. It is generally believed, that means such as YouTube and Web cameras have brought people closer in every continent. News and information are travelling with enormous speed in Cyberspace from blogs to news websites. People share their opinions and getting informed by the latest products in the market. Nevertheless, the invention of the internet has made our lives efficient by giving the privilege to purchase everything we want online, from websites as Ebay and Amazon, at any time. Nonetheless, network society supplies us with entertainment that human could not believe that would have before some decades. It is a huge accomplishment of technology that as community should be thankful for. (Castells, 2010)
On the other hand, there is the opposite face of the coin which claims that the impacts of the internet on modern society are negative. In some societies, people use the internet in a different way. There are creating and putting viruses into the cyberspace, constructing like this problems to other users computer. Moreover, social network websites as Facebook and Twitter can turn into a bad idea for the users, as millions of people that use them share personal information that strangers can use in a wrong and appropriate way. Personal information of individuals must remain secure; otherwise social networking can lead to many problems. Furthermore, online social networking sites can make individuals addicted and especially teenagers. Young people nowadays communicate and spend most of their free time surfing online on the internet. As a result, it is very easy in young age to get addicted to the world of ‘virtual community’ as it is a modern fashion for everyone.
It is really important parents to be aware of their children’s activity on social network sites and to prevent them from excessive use. In some countries, teenagers committed suicide because of the cyber bullying. Besides that, users and parents have to be aware before they sign up and share their personal details online on these social network sites. Additionally, relationships on the internet are becoming more real online than offline, that’s why people prefer to communicate through social networking websites. As a result, this can guide to a harmful impact on the quality of human communication. (Castells, 2005)
To sum up, the use of the internet in the 21st century is necessary. People cannot live without it as it is a part of our working and everyday routine. Without the internet companies would not have profits from pop up advertisements and YouTube commercials. The internet and generally social networking have definitely brought a new change for the century and our lives. It is so essential that we cannot manage to live without using it for any of our needs. At the same time, internet is still growing and people using it more and more. Moreover, many organisations which are online have huge profits as it does not cost a lot to run and host a website. (Castells, 2010)
However, the internet is the new trend of the masses which changed people relationships and way of communication. It is proved that social networks changed the society that we live in, turned it in a modern way of living. At the same time, millions of jobs have been created by way of the Internet, the economy and the way people purchase thing has also changed. Because of these reasons, the Internet has become essential in societies and will continue to influence our lives in a productive way. As scientists say, the internet is one of the biggest inventions of humanity, changing the constitution of society. The internet society has offered millions of new jobs to people and as long as the technology is developing, people will prefer to use the virtual community more and more. Concluding, social network websites are here to stay and the responsibility of the individual is to protect the socialization and sharing personal information online, which is on their hands.
Bibliography
Castells, M. and Cardoso, S., 2005. The network society: From knowledge to policy. Washington, DC: Johns Hopkins Center for Transatlantic Relations.
Castells, M., 2007, Communication, Power and Counter-power in the Network Society. International Journal of Communication 1 (2007), 238-266. Annenberg School for Communication University of Southern California.
Castells, M., 2010. The rise of the network society.2nd ed. Blackwell publishing.
Fuchs, C., 2006, Transnational Space and the “Network Society”. ICT&S Center: Advanced Studies and Research in Information and Communication Technologies & Society ,Austria.
Misiulaityte M., 2010, The rise of the network society- what does that mean for us?. [Online] Available on: <>, [Accessed on 29 March 2012].
