The Labour Party now in government is committed to deliver digital broadcasting for 95% of British people by the end of this decade. How important is this goal for our society?

QUESTION - The Labour Party now in government is committed to deliver digital broadcasting for 95% of British people by the end of this decade. How important is this goal for our society? In today's modern society, the collective media are increasingly combining their resources to enable their content to be consumed through various means. This constantly increasing convergence has provoked limitless discussion, which has brought to light numerous benefits and drawbacks of, and has become the essential characteristic of, today's "New Media". This term, "New Media" can be quite indistinct. As more and more technologies are developed, that which was once new media subsequently becomes outdated and is no longer considered to be a contemporary form of communication. But, generally, when referring to new media, we refer primarily to the Internet, particularly the World Wide Web, and to developing digital technology. Digitalisation has become the basis of almost every form of contemporary media. This is a major transformation from traditional media, which used various analogue systems and were therefore, for the most part, incompatible. Now, the majority of media operates using the binary code of the digital system, and so the content of television, radio, the Internet, etc., can be easily amalgamated into larger, closely linked services. One of the most rapidly

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  • Level: University Degree
  • Subject: Media Studies
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Often create false expectations. They are misguided or dishonest uses of legitimate argumentative strategies (Hacker 506). Conscious consumers therefore need not feed into false advertisement

Jonny Davis 0-10-05/ ENC 1102 2:30/ Ad Analysis Looks Can Be Deceiving It's a feeling that every man has at least once in his life. It's a feeling of empowerment, like you can do no wrong. You get the girl of your dreams followed by the respect of your peers. You feel like you are on top of your game, like the world revolves around you. This is a great feeling to have, but one question remains. How do you get this feeling? In general a fallacy is error in reasoning. A fallacy is an argument in which the premises given for the conclusion do not provide the needed degree of support ("Description" 1). Usually these fallacies go unnoticed because they play into our emotions. SLAM is a magazine geared toward a basketball-oriented audience. They run countless ads in their magazine for products that appeal to student athletes on every level. But there is this particular ad for a shoe ran by Lugz. Lugz are shoes worn for casual off the court uses. In this particular ad they have a hip-hop icon named Baby. Nicked named Birdman, Baby has a reputation for being an in-style flashy high roller. In this ad Baby appears to be sitting his high class office dressed in diamonds from head to toe. He has his own logo which is a dove incrusted with diamonds mounted on his throne-like chair he's sitting on with a globe next to him. And the slogan for this ad is "Never Fold." This ad is full

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  • Level: University Degree
  • Subject: Media Studies
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Video games are just one of the many aspects of the media that requires the consumer to be involved mentally and physically (Cefrey

The Effects of Violent Video Games on Children Paige Bauer English 11. Sebourn May 13, 2005 Bauer i Outline Thesis: Violent behavior is more common in today's youth by the increased influence of violent video games. I. Introduction. II. Violence in Games A. Ratings . Children are able to buy mature rated games. 2. Violence in games are not taken out for the younger audiences B. Media's Influence . Advertising selling points to video games 2. Kids are constantly seeing these games being played by their peers. III. Effects on Children A. Short-term effects 1. Aggressive behavior 2. Stress B. Long-term effects 1. Brainwashing 2. Struggles in life IV. Popularity; what can be done. A. What to look for 1. Ratings 2. Suggestive selling points B. Keep the violence out of reach of children 1. Look for games with strategy and learning 2. Preview the games before being bought V. Conclusion Bauer 1 Effects of Violent Video Games on Children Video games are just one of the many aspects of the media that requires the consumer to be involved mentally and physically (Cefrey). Downsides in this popularity do exist such as delinquency and aggression. An example of such instances could be the Columbine shootings in which the kids who committed the crime were avid players of violent video games (Cesarone). This violent behavior is

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  • Level: University Degree
  • Subject: Media Studies
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Internet Security and Privacy ThreatsIntroductionIn this day and age technology plays a part in our everyday lives

Running Head: Internet Security and Privacy Threats Internet Security and Privacy Threats University of Phoenix Tiffany York E-Bus 400 Mark Merkow 06/15/2005 Internet Security and Privacy Threats Introduction In this day and age technology plays a part in our everyday lives. It's a wonder how we functioned without the internet, or the debit card, or cell phones. These are everyday conviences that have truly helped to make our lives better. But with all of this "convience" there comes a price to pay. With us being so connected we also become more vulnerable. In this paper I will discusses some of the newest internet security concerns for both consumers and buinesses as well as discuss some privacy concerns as it pertains to online banking. Phishing and Pharming Identity theft from phishing and pharming attacks is one of the biggest problems computer users face. It can take ID theft victims four or five years to repair the damage, according to financial consultants. Business analysts estimate that U.S. consumers lost US$2.4 billion from online fraud scams in 2003, with most fraud carried out by people obtaining access to account numbers and passwords. One major corporation reported receiving more than 1,400 phishing attacks in June 2004. Other surveys report that more than 57 million consumers think they received phishing e-mails last year. Phishing is a scam

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  • Level: University Degree
  • Subject: Media Studies
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What in your opinion Has made of India an important Research Center?

What in your opinion Has made of India an important Research Center? Dierdre Pina Science and technology have influenced the course of human civilization. Science has provided us remarkable insights into the world we live in. The scientific revolutions of the twentieth century have led to many technologies, which promise to declare new eras in many fields. As we stand today at the beginning of a new century, we have to ensure the fullest use of these developments for the well being of society. Science and technology have been an integral part of Indian civilization and culture over the past 1000 years. Few individuals are aware that India was the source of important foundational scientific developments and approaches. This includes many great scientific discoveries and technological achievement in mathematics, astronomy, architecture, chemistry, metallurgy, medicine, natural philosophy and other areas. A great deal of these discoveries and approaches have traveled beyond India. India also assimilated scientific ideas and techniques from elsewhere, with open-mindedness and a rational attitude which is characteristic of a scientific culture. India's traditions have been founded on the principles of universal harmony, respect for all creation and an integrated holistic approach. This background is likely to provide valuable insights for future scientific

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  • Subject: Media Studies
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Technology, Education, and Society

We are a culture driven by the need for speed, fast cars, supersonic planes, lightning quick computers, high speed internet access, we want everything at the touch of a button. Our lust for high tech gadgets and gizmos is only satisfied through the advance of technologies. Technology has become the foundation upon which people base their daily activities. Though few people oppose technology, most people would agree that technology is an extremely essential tool to our everyday lives. It is important to continually advance in technological ideas. If a nation fails to develop their technological skills, then that nation will become inferior. Being the 21st century, it is important to persist on using technology because it will lead to an improved, superior society. Technology has become an increasingly popular source for finding information. Ever since the printing press was invented, information has been widely available for use. Gutenburg invented the printing press over 500 years ago, in effect creating what is known as the age of information. During this time, books, magazines, and newspapers became available to the common people. All these different sources contained information that previously was inaccessible. A recent surge in technology has brought about another age of information. Technology advances have created the latest tools for using information to

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  • Level: University Degree
  • Subject: Media Studies
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What follows considers the problem of technical improvement as one of the main problems in the philosophy of education. I consider technology in connection with transferring from substantial comprehension to comprehension of the process itself

The Problem of Technical Improvement Of Education ABSTRACT: What follows considers the problem of technical improvement as one of the main problems in the philosophy of education. I consider technology in connection with transferring from substantial comprehension to comprehension of the process itself. The creation of educational technologies is the expansion of educational freedom, from freedom inside action to freedom inside reflection. The connection between education and technology ensures creating and modifying a particular, non-formal, and humane pedagogy. Profound comprehension of different tendencies and processes in contemporary education is one of the main problems of the recently appeared and developing philosophy of education. Intensifying technological inclinations in up-to-date pedagogical theory and practice must be subject to understanding first of all, to my mind. Not long ago the application of the tecnological approach to education was impossible. The very phrase 'teaching or educational technology' seemed absurd. For a very long time pedagogy has been considered the field absolutely contrary to technical or mechanical kinds of activity. People always thought that profession of a teacher was connected with creation, intuition, unique and unpredictable person communication. The whole history of pedagogy, examining different kinds of educational process,

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  • Level: University Degree
  • Subject: Media Studies
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How has the spread of communications technology affected cultures around the world? Assess the extent to which the Internet is a medium for Western culture alone.

" How has the spread of communications technology affected cultures around the world? Assess the extent to which the Internet is a medium for Western culture alone." In the 21st century, technology has become an indispensable part of our lives, the needs of communication and information are much more than the past. Thanks to the new communications technology, examples such as the Internet, mobile phones, television, fax etc, it is more convenient for everyone as information becomes more accessible. It is generally agreed that the development of communications technology affects cultures around the world and bring advantages to everyone. In this essay, I am going to discuss how the cultures are affected by communications technology and assess if the Internet is a medium of Westernization. In addition, examples will be demonstrated in order to support my opinion. First of all, communications technology is a way to connect to the world, with the help of communications technology, one culture is easily affected by another culture. Nowadays, globalization is a common term, which is used to describe cultures in the world. The meaning of globalization is to bring people of different nations closer through a special medium like the Internet. (Lechner, 2000-2001) Undeniably, the Internet is the most outstanding innovation to provide a platform for self-exploration and social

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  • Level: University Degree
  • Subject: Media Studies
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Are we just empty vessels absorbing the media content and then reproducing it in our everyday lives?

Are we just empty vessels absorbing the media content and then reproducing it in our everyday lives? Introduction The essay title explicitly refers to audiences and their perception of the mass media. Althusser's structuralist political persuasion assisted his conception of the empty vessel theory. His dominant opinion was that the media was manoeuvred as an ideological state apparatus, used to influence the populace. At the outset, I shall define what an audience is, and how it can be understood in reference to the media. The perception of an audience is dependent on the theorist that is applying the assumption. This has been defined by Branston and Stafford as the effects model, or the hypodermic model. I shall attempt to make reference to any situations where it is believed the Effects model can be applied to audience reception. In balance I shall look at the conflicting theory of the Uses and Gratifications model, which is theoretically opposed to that of the Effects model (Branston and Stafford, 1999, 403). In my conclusion I will ascertain the validity of the empty vessel theory in relation to both models. What is an audience? I comprehend an audience to be a consumer of the media, and can be described as such either individually or as a group. There is an ease to describe an audience collectively, such as 'a homogenous group'(Berger, 1995, 88). I do not believe

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  • Level: University Degree
  • Subject: Media Studies
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The Changing Nature of the Family in Australia.

The Changing Nature of the Family in Australia The family is one of the most important and basic institutions of society. They are the oldest and the most basic of human groups1. The nature of a family is not like the dictionary definition. The nature of a family can be determined by many factors including roles, gender, environment, communication and technology. From the introduction of the television on 1956 to today the nature of a family has been mainly influenced by technology. However humans determine how much technology controls their lives and on the family front technology is highly depended on and thus is the main contributing factor in society influencing the nature of a family. The introduction of many household appliances changed the way that Australians run their lives. The purpose of many household technologies was to reduce labour on housework and to save time. By 1956 most families could afford to buy washing machines with separate spin-driers, vacuum cleaners, refrigerators which did not need constant defrosting, steam and dry electric irons2. Since then the progression of technology have allowed more ease for families and in particular women wanting to hold jobs. Technology for the home has advanced so much that with a push of a button the house work can be done. The unexpected result was that roles within families were evenly distributed or in some cases

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  • Level: University Degree
  • Subject: Media Studies
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