How far do the institutions (MGM/UA & Eon) affect and influence the context of the text?
Brett Lawty 09/07/04
How far do the institutions (MGM/UA & Eon) affect and influence the context of the text?
What have you found out about the wider context (economic, historic, social and political) that helps you understand and evaluate the text?
The James Bond series has crafted itself as a genre all of its own. Conventions and an original formula are present throughout all twenty films, the messages and values that have changed little, if only with time and social attitudes, this being because all of the films are contemporary. Bond always lives in the present time, when the films are made and this is shown through the wider context of each film and also by the institutions responsible for the production. The formula has made the Bond series very successful and within ‘The World Is Not Enough’ the producers have applied this formula again to great effect. (Arroyo/Goodman/Chapman),
The three key institutions involved in the production of ‘The World Is Not Enough’ are MGM, United Artists and Eon Productions all of which have been involved from the very beginning of the series. It is important to note that these companies are all western institutions (MGM, UA from the US, Eon a British company) and the western ideology present in the films, especially in ‘The World Is Not Enough’ where the west’s need for oil is clearly a direct influence from these western institutions (IMDB). By western ideologies, I mean the West Vs East (Good Vs Evil), consumerism, democracy, and capitalism as well as others. It has been said before that consumerism is the driving force behind the popularity of Bond as a character. The audience do not root for Bond because of what he fights for (sometimes its hard to understand what/who he is fighting for) like Americans root for John Wayne because he believed in the American way. We (the audience) like Bond because of that he wears, his sophistication and the champagne he drinks. Audiences relate to Bond’s style in an aspirational way.