Media Brief

For my practical production I intend to produce four media prints relevant to the “horror film” genre. I will create a film poster, a DVD cover, billboard and a home page of a website for an advertising campaign promoting a new film being released called when darkness falls.

During the planning stages I will collect examples of the genre i.e. horror movie trailers, film posters, billboards, DVD covers and websites to recognise conventions of the genre in different forms in order to create idea’s for the media prints I will produce. The ideas for my practical production will be established from films such as “The haunting” and “cold creek manor” based on the codes and conventions of these successful horror films. Although the storyline to my horror film will be different to those of “the haunting” and “cold creek manor” as the institution often portrays the female characters are playing dominating roles but in reality the institution are reinforcing dominant ideologies by having the male controlling the females. In “the haunting” Eleanor is under the influence of the evil spirit of her father, and in “cold creek manor” although the women knows what is haunting the house the male character is the one who defeats whatever was haunting there house. The film for my advertising campaign will challenge dominant ideologies and stereotypes from society by having the male being influenced by the female.

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The target audience for my advertising campaign is for both females and males age 18 – 24. I have decided to give my film a rating of 18 meaning that no persons under 18 can see this film as I don’t feel it would be suitable. It will appeal to the female audience because it will show the male being below the female and it will appeal to the male audience because the male is still a main character and will appeal because it’s showing the male that he doesn’t have to be a dominant character in order to ...

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