• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe the role of advertising agencies and the media in the development of a successful promotional campaign.

Extracts from this document...

Introduction

P3: Describe the role of advertising agencies and the media in the development of a successful promotional campaign. In this course work I will be looking at the advertising agency and describe the role of advertising agency. However I will be looking at the Asda agency advertisement and I will also look at what type of media have they been using to make the advertisement for Asda. What do the advertising agencies do Advertising agencies are very large and highly competitive business that ate diverting a very important position in most of developing and it also has developed economies. With an excess of brands on offer, the need to inform, persuade and convince the customer is becoming gradually more important in the business environment. However this is where the tools of Advertising and Advertising Agencies that used to advertise the companies promotions. Roles of advertising agency Each business has two ways of doing their promotional activities, such as outsourcing and in-housing. The business that wish to success better they choose to do outsourcing which means they will give their promotional work to an advertising agency in order to assist them to develop the most effective promotional movements. ...read more.

Middle

* Producing the advertisement_ producing the advertisement is depending on what types of media that media planning team has chosen. In they have chosen to do the advertisement on TV they may need to go to studio for recoding the video and then to make it more attractive they will generate it in the computer and add some animations. They will also decide about the length of the clip for example 30seconds. * Help in identifying the target audience_ this team will be looking at the type of consumers at which they can target their promotion to. However to make sure that they target the promotion to the right audience they use marketing research to find out more about the consumer. * Providing public relations activity_ some agencies which provide full service it also includes the public relations service which writes press release and organises conferences as well as exhibitions. * Providing direct marketing support_ some of the agencies have a direct team which makes suggestions to the clients about how to use direct personalised e.g. email. The direct response advertising in publication such as telemarketing. ...read more.

Conclusion

together as a team for the advertisement because agencies would have more knowledge because the experience different types of advertising from different companies and products. * Accessibility_ the companies which decide to worth on their advertisement them selves it is advantage is that they will have easy access to the team who are doing their advertisement and they can save time by travelling to agency's office. However Asda would have some difficulty to meet their agency not as regularly as they may want to because they cannot spend all the time travelling and it also costs. * Expertise_ sometimes Asda may think that their project is too complicated for agency to understand and they believe that it will take the agency to long to understand about the project. * Speed of delivery_ Asda must plan their promotional actions in advance in case their face any problems they will be ready to sort it out. Asda will need to have a staff which can respond to any issue the company come across during the promotion advertising because if agency gets involve it will comes Asda high price. ?? ?? ?? ?? Unit 9: Exploring Creating Product Promotion 17/05/2009 Manija Hameedi Lecture: Rebecca ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Marketing case studies - Asda and John Lewis

    3 star(s)

    Processes ASDAS system must be customer friendly because they say that if you have a bad experience you would tell so many people. So ASDA staff must be helpful and provide support. ASDA provide dressing rooms and they also provide a refund policy in event that they want to return the item.

  2. business planning unit 8

    Galaxo it needs to attract lots of customers in order to survive. With such high competition Galaxo will need to produce a high quality product at an affordable price to start of with. Galaxo is not a normal chocolate bar after conducting all various researches, the decision to produce a low fat chocolate bar was taken from there.

  1. BTEC BUSINESS UNIT 2

    The records always show accurate information. Also the tills keep record of the customer details, this is useful for when there is a return to be made. If a customer buys a product from one store and wants to return it to another store but doesn't have a receipt Coca

  2. Design a promotional campaign for a Sandwhich bar.

    It is an easy process but deserves a lot of planning. By planning we would determine what communication channels is most beneficial, e.g, face to face meeting, telephone contact 3. Promotional/advertising objectives. Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame.

  1. Business Studies Company Profile

    order and command though which the activities and directions of the business can be planned, organised and controlled. BMW has a distinct hierarchical structure as shown by my diagram. This diagram also shows how tasks are passed down, i.e. board of directors gives a task to manufacture 1000 units and

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    Customers expect to be given the best in everything e.g. the food quality, the service they receive and the environemnt in which they eat. If McDonalds fail to provide all these benefits to customers then they may loose out on a lot of customers as well as a lot of profit.

  1. Promotional Activities

    Mind's new booklet 'My name is Pete' presents young people with accessible information about psychosis and its symptoms and how to manage them when they arise. It has been a produced in a comic book style so to relate to young people, and has also been narrated by a young person who has been in mental distress.

  2. Explain the role of advertising agencies in the development of a selected product/service.

    it must also attempt to generate new business. Media buying: They can advise and negotiate with printers if posters, billboards or flyers are required by the client. They can negotiate and buy and book space with the broadcast media. These agencies can negotiate prices down further than the agency can do on their own.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work