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Describe the role of advertising agencies and the media in the development of a successful promotional campaign.

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Introduction

P3: Describe the role of advertising agencies and the media in the development of a successful promotional campaign. In this course work I will be looking at the advertising agency and describe the role of advertising agency. However I will be looking at the Asda agency advertisement and I will also look at what type of media have they been using to make the advertisement for Asda. What do the advertising agencies do Advertising agencies are very large and highly competitive business that ate diverting a very important position in most of developing and it also has developed economies. With an excess of brands on offer, the need to inform, persuade and convince the customer is becoming gradually more important in the business environment. However this is where the tools of Advertising and Advertising Agencies that used to advertise the companies promotions. Roles of advertising agency Each business has two ways of doing their promotional activities, such as outsourcing and in-housing. The business that wish to success better they choose to do outsourcing which means they will give their promotional work to an advertising agency in order to assist them to develop the most effective promotional movements. ...read more.

Middle

* Producing the advertisement_ producing the advertisement is depending on what types of media that media planning team has chosen. In they have chosen to do the advertisement on TV they may need to go to studio for recoding the video and then to make it more attractive they will generate it in the computer and add some animations. They will also decide about the length of the clip for example 30seconds. * Help in identifying the target audience_ this team will be looking at the type of consumers at which they can target their promotion to. However to make sure that they target the promotion to the right audience they use marketing research to find out more about the consumer. * Providing public relations activity_ some agencies which provide full service it also includes the public relations service which writes press release and organises conferences as well as exhibitions. * Providing direct marketing support_ some of the agencies have a direct team which makes suggestions to the clients about how to use direct personalised e.g. email. The direct response advertising in publication such as telemarketing. ...read more.

Conclusion

together as a team for the advertisement because agencies would have more knowledge because the experience different types of advertising from different companies and products. * Accessibility_ the companies which decide to worth on their advertisement them selves it is advantage is that they will have easy access to the team who are doing their advertisement and they can save time by travelling to agency's office. However Asda would have some difficulty to meet their agency not as regularly as they may want to because they cannot spend all the time travelling and it also costs. * Expertise_ sometimes Asda may think that their project is too complicated for agency to understand and they believe that it will take the agency to long to understand about the project. * Speed of delivery_ Asda must plan their promotional actions in advance in case their face any problems they will be ready to sort it out. Asda will need to have a staff which can respond to any issue the company come across during the promotion advertising because if agency gets involve it will comes Asda high price. ?? ?? ?? ?? Unit 9: Exploring Creating Product Promotion 17/05/2009 Manija Hameedi Lecture: Rebecca ...read more.

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