• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe the role of advertising agencies and the media in the development of a successful promotional campaign.

Extracts from this document...

Introduction

P3: Describe the role of advertising agencies and the media in the development of a successful promotional campaign. In this course work I will be looking at the advertising agency and describe the role of advertising agency. However I will be looking at the Asda agency advertisement and I will also look at what type of media have they been using to make the advertisement for Asda. What do the advertising agencies do Advertising agencies are very large and highly competitive business that ate diverting a very important position in most of developing and it also has developed economies. With an excess of brands on offer, the need to inform, persuade and convince the customer is becoming gradually more important in the business environment. However this is where the tools of Advertising and Advertising Agencies that used to advertise the companies promotions. Roles of advertising agency Each business has two ways of doing their promotional activities, such as outsourcing and in-housing. The business that wish to success better they choose to do outsourcing which means they will give their promotional work to an advertising agency in order to assist them to develop the most effective promotional movements. ...read more.

Middle

* Producing the advertisement_ producing the advertisement is depending on what types of media that media planning team has chosen. In they have chosen to do the advertisement on TV they may need to go to studio for recoding the video and then to make it more attractive they will generate it in the computer and add some animations. They will also decide about the length of the clip for example 30seconds. * Help in identifying the target audience_ this team will be looking at the type of consumers at which they can target their promotion to. However to make sure that they target the promotion to the right audience they use marketing research to find out more about the consumer. * Providing public relations activity_ some agencies which provide full service it also includes the public relations service which writes press release and organises conferences as well as exhibitions. * Providing direct marketing support_ some of the agencies have a direct team which makes suggestions to the clients about how to use direct personalised e.g. email. The direct response advertising in publication such as telemarketing. ...read more.

Conclusion

together as a team for the advertisement because agencies would have more knowledge because the experience different types of advertising from different companies and products. * Accessibility_ the companies which decide to worth on their advertisement them selves it is advantage is that they will have easy access to the team who are doing their advertisement and they can save time by travelling to agency's office. However Asda would have some difficulty to meet their agency not as regularly as they may want to because they cannot spend all the time travelling and it also costs. * Expertise_ sometimes Asda may think that their project is too complicated for agency to understand and they believe that it will take the agency to long to understand about the project. * Speed of delivery_ Asda must plan their promotional actions in advance in case their face any problems they will be ready to sort it out. Asda will need to have a staff which can respond to any issue the company come across during the promotion advertising because if agency gets involve it will comes Asda high price. ?? ?? ?? ?? Unit 9: Exploring Creating Product Promotion 17/05/2009 Manija Hameedi Lecture: Rebecca ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Marketing case studies - Asda and John Lewis

    3 star(s)

    In ASDA it must be easy access to purchaser and the queue shouldn't be that big. Also all staff would have to be trained before they would be able to start the job, so that they have good customer services skills.

  2. BTEC BUSINESS UNIT 2

    * Produce a wide range of documents that are marketing related. They use word processing software for this like Microsoft Word). * Contact colleagues quickly by using email. * Send text messages and text messages with image attachments internally within the business to other colleagues or externally to people outside of the business.

  1. In this task I will describe the role of advertising agencies and the media ...

    Then stickers are given to them which they feel to reveal if they won anything. Food prizes are won the most as there are million stickers with food prizes to give away. But for the big prizes such as the fiat 500 and the �500k, customers need to have three matching stickers.

  2. Audi TV Advert. Describe the role of advertising agencies and the media in the ...

    Identifying the target audience From producing and watching the advertisement made from BBH, they have targeted people who are very wealthy as the car price starts at �116,660. They also target people who are over the age of 25, the advert shows how fast, agile and how well it handles.

  1. business planning unit 8

    This reduces the risk of loosing employees and from producing low quality products. Market Segmentation Market segmentation is a marketing approach that encompasses the identification of different groups of customers with different needs or responses to marketing activity. It supports market understanding and is critical input to product definition and market research.

  2. Business Studies Company Profile

    the marketing team and the marketing team, so all targets of BMW are bet in the manufacturing of new products. Organisational Chart of BMW Organisational structure is the pattern of relationships among workers and divisions in the organisation. The purpose of organisational structure is the division of work among members

  1. Design a promotional campaign for a Sandwhich bar.

    are not 'stuck in there ways' so to speak and so are more viable to try something new. These sandwiches will also be placed in the premium range, as well as normal priced sandwiches being available. We also encourage stylish people to eat in our bar as it will be furnished in a stylish and sophisticated manner.

  2. Marketing Research

    between brands or attributes as per the importance he attaches to them. The average response over all respondents would give the final score for each brand/attribute. Suppose a researcher is interested in knowing the importance a respondent places on various attributes while taking a decision to purchase a laptop.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work