• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe the role of advertising agencies and the media in the development of a successful promotional campaign.

Extracts from this document...

Introduction

P3: Describe the role of advertising agencies and the media in the development of a successful promotional campaign. In this course work I will be looking at the advertising agency and describe the role of advertising agency. However I will be looking at the Asda agency advertisement and I will also look at what type of media have they been using to make the advertisement for Asda. What do the advertising agencies do Advertising agencies are very large and highly competitive business that ate diverting a very important position in most of developing and it also has developed economies. With an excess of brands on offer, the need to inform, persuade and convince the customer is becoming gradually more important in the business environment. However this is where the tools of Advertising and Advertising Agencies that used to advertise the companies promotions. Roles of advertising agency Each business has two ways of doing their promotional activities, such as outsourcing and in-housing. The business that wish to success better they choose to do outsourcing which means they will give their promotional work to an advertising agency in order to assist them to develop the most effective promotional movements. ...read more.

Middle

* Producing the advertisement_ producing the advertisement is depending on what types of media that media planning team has chosen. In they have chosen to do the advertisement on TV they may need to go to studio for recoding the video and then to make it more attractive they will generate it in the computer and add some animations. They will also decide about the length of the clip for example 30seconds. * Help in identifying the target audience_ this team will be looking at the type of consumers at which they can target their promotion to. However to make sure that they target the promotion to the right audience they use marketing research to find out more about the consumer. * Providing public relations activity_ some agencies which provide full service it also includes the public relations service which writes press release and organises conferences as well as exhibitions. * Providing direct marketing support_ some of the agencies have a direct team which makes suggestions to the clients about how to use direct personalised e.g. email. The direct response advertising in publication such as telemarketing. ...read more.

Conclusion

together as a team for the advertisement because agencies would have more knowledge because the experience different types of advertising from different companies and products. * Accessibility_ the companies which decide to worth on their advertisement them selves it is advantage is that they will have easy access to the team who are doing their advertisement and they can save time by travelling to agency's office. However Asda would have some difficulty to meet their agency not as regularly as they may want to because they cannot spend all the time travelling and it also costs. * Expertise_ sometimes Asda may think that their project is too complicated for agency to understand and they believe that it will take the agency to long to understand about the project. * Speed of delivery_ Asda must plan their promotional actions in advance in case their face any problems they will be ready to sort it out. Asda will need to have a staff which can respond to any issue the company come across during the promotion advertising because if agency gets involve it will comes Asda high price. ?? ?? ?? ?? Unit 9: Exploring Creating Product Promotion 17/05/2009 Manija Hameedi Lecture: Rebecca ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Marketing case studies - Asda and John Lewis

    3 star(s)

    In ASDA it must be easy access to purchaser and the queue shouldn't be that big. Also all staff would have to be trained before they would be able to start the job, so that they have good customer services skills.

  2. BTEC BUSINESS UNIT 2

    Taking an interview correctly is extremely vital for managers as they want to and need to employ the correct people so that they can get maximum possible revenue from their business. So that management can improve their skills in taking interviews for both recruitment and appraisal purposes they may need some training in interviews.

  1. business planning unit 8

    the bin as the date may expire or fewer products may need to be produced. Therefore working slowly then increasing will benefit my business as this will save the money. To control the stock I will use the Just-in-time production method, however once the business starts to run well and

  2. Business Studies Company Profile

    In accordance with the terms of the agreement, the BMW Group was not permitted to exercise the brand rights until 2003, but it already started planning new models and a new Rolls-Royce factory in Sussex. 1999 Since the acquisition of the Rover Group, the pound sterling had appreciated by almost

  1. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    Also by having the appropriate equipment, less misunderstanding and mistakes will occur. In order for McDonalds to develop their technology they will have to undertake a research. The research will show them which new equipment has been introduced in the market and how that can prove to be of use to them.

  2. Audi TV Advert. Describe the role of advertising agencies and the media in the ...

    Identifying the target audience From producing and watching the advertisement made from BBH, they have targeted people who are very wealthy as the car price starts at �116,660. They also target people who are over the age of 25, the advert shows how fast, agile and how well it handles.

  1. Explain the reasons behind the choice of media in a successful promotional campaign - ...

    This all-new 2013 edition of Tween Sensibility, Spending and Influence is your guide to the complex, lucrative tween market. This comprehensive report: 1. Provides critical insight into tween lifestyles so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, back-to-school shopping, and more.

  2. Explain the role of advertising agencies in the development of a selected product/service.

    Creation of an ad is the responsibility of the copywriters and the art department decides how the ad should look. Finance and Accounts: A typical advertising agency always has finance and accounts to control the budgets Thus, it has to perform various functions such as accounting, finance, human resources etc.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work