Explain the advantages and disadvantages of using professional agencies in ensuring promotional success.

Disadvantages: They take things out of your control such as delivery schedule, they can be more expensive, they can have a conflict if they also advertise for your competition, and they may not fully understand your product value or your customers as well as you. It is expensive and beside that, you are playing the agency’s games instead of your own. Another disadvantage is the communication factor. When a agency don’t communicate or relay the clients goals and creative wishes, than probably problems can come within a contract and it can become bigger and bigger till the lawyers may have to become involved. the employees are usually not good enough to do the work what a professional agency can do. The agencies are in this case more specialized and the chance is more to reach the goal through a professional agency. It can be difficult for employees to keep generating new idea’s while an agency is always full of new ideas for your business. Below are some of the main disadvantages:

Cost: Due to bad economic times i.e. the recession happening an advertising agency is not an affordable option for some companies. To set up a whole new department in an organisation would cost a huge amount of money for a company who is on a small budget.

Unclear Expectations:  The Agency has to be clear and concise about what they are trying to achieve e.g. they may want to increase market share by attracting new customers and lowering prices.

Low priority: Less expertise can result in that advertising agency may have big clients such as British Airways or Tesco. The better resources an people might be distributed to the big clients.

Lack of creativity: The agency might have done a previous campaign for a client who has a similar product. Perhaps this was a huge success. A lack of inspiration can result in to a poor product and then there is no success for the campaign.