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Promotion for Multimedia Megastore

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Introduction

Main Section 1 - Promotion Introduction Promotion is one of the four 'P's in the marketing mix. It is used to make the product or service you are providing known to the public and also to persuade them to buy the product. Promotion is what the business does to tell the likely customers what products it has for sale, where they can be bought and what benefits there would be to the consumer if he/she buys the product. Promotion in a business is used to: * Inform a customer about a product on sale in the business * Persuade the customer to buy the product * Inform the customer on how the product will benefit them Promotion is classified into two sections: above the line and below the line. Advertising media is an example of above the line promotion and below the line promotion are things like sales promotion and public relations. Advertising is any message that a business portrays about its products or services. There are four reasons why businesses advertise: * Awareness of new products * Reminding customers about existing products * Persuade customers to choose their products instead of another business * Improve the image or message that the business shows Advertising is good for building awareness, effective at reaching a wide audience and repetition of the main brand helps build customer trust. However, it isn't so good at getting customers to make a final purchasing decision and it cannot answer all the customers' questions. ...read more.

Middle

It is much cheaper for me to use and a great deal of people listen to the radio in Dubai. I possibly could use cinemas because they have a high visual and sound impact and I can target particular films. Unlike the TV and radio, the audience is very captive which means that they aren't as easily distracted. However, they are expensive considering the audience size. Virgin Megastore does not commonly use cinemas for a promotional service, with that being said, I could use this for my business' benefit because cinemas are increasing in popularity and more and more people are going. The second type of advertising is printed media; newspapers, magazines and leaflets are easy to target effectively and they are often read more than once but they're static, silent and sometimes they aren't even in colour which possibly could discourage the possible customers. I think that newspapers have good potential because I can promote my business and its products in the 7 Days paper or Emirates Today paper which is very much read. This goes for magazines as well; they are read often and have potential to be efficient. Leaflets are probably the most effective out of the printed advertising media because they are cheap to produce and distribute, but they are quite easy to ignore. They are usually in colour and have a package full of information to display to the consumer. Other types of advertising media include posters, billboards and internet sites which are all potentially effective to use. ...read more.

Conclusion

Using the radio and cinema for my promotional service will bring advantages or benefits and also limitations to my business. The radio stations in Dubai are commonly used for promotions in many businesses, from this; I think that I should do the same because it will hopefully work well. It will probably bring in an increase in customers, sales and overall a larger income. On the other hand, it will cost my business money to broadcast the advertisements on the radio and if it doesn't bring in a profit, then all of the money used to promote the business will be for nothing. The other promotional service I chose to use is cinemas. As stated earlier, a large number of people watch movies in the cinemas, and if they are waiting for the movie to show, I can promote the business and its products at that time. I think it will be quite difficult to find room on the movie previews because a lot of other businesses promote in the same way. If I do succeed in getting a space of time in the movie previews, I would have to make sure that the information that I am providing the person is informative, clear and interesting so that the promotion will work effectively. If I succeed in doing that, then most probably there will be a larger income. Again, if this service doesn't work, then the money put forth to provide it, would be a waste, thus, no profit gain. ?? ?? ?? ?? Matthew Eden ...read more.

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