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Stakeholders - a stakeholder is the name for a group or individual who has an interest in or is affected by the business, this can include anyone, such as the staff, customers, managers, owners, government etc

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Introduction

AO4 Stakeholders There are lots of stakeholders for the Tin Drum; a stakeholder is the name for a group or individual who has an interest in or is affected by the business, this can include anyone, such as the staff, customers, managers, owners, government etc. There are two main types of stakeholders, these include: 1. Internal Stakeholders Internal stakeholders are normally part of the business, they include: * Staff - the staff are the main part of the business as they run it and control most aspects of the business. The interest of the staff is to have a well paid, secure job. The staff's objectives are to serve customers in the friendliest way they can, also they want to produce the best goods so they will be careful when handling goods. Over a period of time, the staff would like to see extra holidays and generous fringe benefits such as a Christmas bonus, birthday bonus, etc. The only way they would change their expectations would be if there was either poor management in which they would complain to someone as high up the chain of command as they can, also if there was quiet an aggressive area and the customers were to start getting violent, the staff should expect some protection, e.g. ...read more.

Middle

Now the business is up and running properly, they want to have good returns on their investments by decreasing costs and maximising profits. The Directors objectives are to steer the business in the right direction and make sure it is profitable, they can also vote on who is the managing director and help debate on important issues with the business. Over a period of time, the directors would like to see the business expand and use their good investments to do so, with this backing, the business will be able to rely on the directors as a first option for a loan, etc. as they will have good be receiving good dividends if the business is successful. The Directors expectations will be the business succeeding and giving good returns on their investments, but if the business ever starts to decline or lose sales, the Directors will lose interest and be less willing to invest more. The directors rarely conflict with other stakeholders; this is because they normally are the business and so and internal stakeholders can't really disagree, the shareholders are the only ones that could ever disagree but as in Tin Drum the shareholders are the directors. ...read more.

Conclusion

The suppliers affect the Tin Drum because they deliver all the food and drink so Tin Drum heavily relies on them to be prompt and on time, if they are not, this could cause disruption. * Government - the government is always interested in business because of employment, they will also want full taxation and they want Tin Drum to meet the legislative requirements. The government also creates laws to stop Tin Drum for being unlawful in its competitiveness. I don't believe the government will change its expectations of Tin Drum. The government constantly maintains high standards and accepts no less. The government may have come to expect more taxes off Tin drum due to the expansion. * Local Communities - the local communities are interested firstly because of employment, the business also raises the price of property in the area. An example of this is when the first branch opened at Seven Dials in Brighton, the area was rather run down; six years later there are many up-market shops and an art gallery and The Dials Restaurant. The price of all the houses increased greatly as well. Jacey Rix-Martin (ASM) AO4 - 1 - ...read more.

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