The exclusive clothing company 'Future Fashions', which currently makes expensive clothes in limited numbers for a small client base, have employed me as a systems analyst, to assist them in the expansion of their company
FF Coursework
Analysis
Summary of the brief
The exclusive clothing company ‘Future Fashions’, which currently makes expensive clothes in limited numbers for a small client base, have employed me as a systems analyst, to assist them in the expansion of their company, so they can sell their new range of mid-priced clothes to a greater number of customers. To do this they must first attract more customers to the two shops, and to generally increase public awareness of the company. One of the things one can do to assist with this is make use of various things one would come to identify them with, such as a logo.
Description of the current system in use for this task
There are two Future Fashions stores, situated in Chelsea and Bond Street, London. It is a small company, their customers were gained through word of mouth, as well as the shop being seen by passers-by, and they never really did a great deal with respect to promotion. The company are not making enough money through this, and are therefore planning to expand, and sell more products to more people. Therefore they shall probably need a greater level of promotion. However, it is too expensive for them to advertise in the kind of magazines which would attract the sort of customer they are aiming for, and to compete with larger companies. They do not have the budget to launch a very extensive advertising campaign.
If a customer wishes to, they can either visit the shop or phone them to book an appointment with either the Senior Assistants or the proprietor. However, the manager of the Bond Street store states, “We aren’t very organised about appointments”, as no records are made about them. For a store whose reputation is gained by word of mouth, this is not a very good image of be projecting.
