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The exclusive clothing company 'Future Fashions', which currently makes expensive clothes in limited numbers for a small client base, have employed me as a systems analyst, to assist them in the expansion of their company

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Introduction

FF Coursework Analysis Summary of the brief The exclusive clothing company 'Future Fashions', which currently makes expensive clothes in limited numbers for a small client base, have employed me as a systems analyst, to assist them in the expansion of their company, so they can sell their new range of mid-priced clothes to a greater number of customers. To do this they must first attract more customers to the two shops, and to generally increase public awareness of the company. One of the things one can do to assist with this is make use of various things one would come to identify them with, such as a logo. Description of the current system in use for this task There are two Future Fashions stores, situated in Chelsea and Bond Street, London. It is a small company, their customers were gained through word of mouth, as well as the shop being seen by passers-by, and they never really did a great deal with respect to promotion. The company are not making enough money through this, and are therefore planning to expand, and sell more products to more people. Therefore they shall probably need a greater level of promotion. However, it is too expensive for them to advertise in the kind of magazines which would attract the sort of customer they are aiming for, and to compete with larger companies. ...read more.

Middle

- Appointments could also be booked online, and, being stored, would mean appointments would not be missed. - Once it is on the web, the site can be accessed by anyone worldwide. - It will enable customers to see if there are any products they would be interested in buying without actually having to visit the store itself. - It will attract more new customers, as visiting a website is much simpler than going to the store. - More information can be communicated over a whole website then could be in another form of advertising. - It probably would not be as expensive as other means of promotion, and is much simpler to update and add information to. Disadvantages - They would need to find a means of advertising the website address in the first place, so people would be aware of the site. - With a website, you cannot guarantee that people will see it in the first place. Whereas if you advertise on a billboard or in a magazine, people are going to. - It does not seem that anyone currently employed by the company has sufficient knowledge of how to design the website, so they would either have to train someone or hire someone else, which would be expensive. ...read more.

Conclusion

* I need to increase public recognition of the company. This can be done through use of the new logo, and other such things which can be used repeatedly, so people come to associate them with 'Future Fashions'. * This should, in turn, increase the number of people visiting the two shops, and therefore the number of customers. Input - Output - Processing * Input - To allow those who visit the website to see the products in the current range, I shall need to input images of the items. This would require updating when the stock changes. - Information about the company (such as addresses, contact numbers, etc.) would have to be inputted onto the site to allow people to contact the stores. - Some type of form which collects information about the customer would have to be inputted. * Output - The website I shall produce will be the output. * Processing - Links would be required to allow the visitor of the website to go from one page to another. - Considering the amount of information which has to be communicated through the site, it would probably require a navigation bar, to allow customers to easily access the relevant areas of the site. - The fact that I plan for the site to contain a form within it, means that some form of 'submit' button would also be required. ...read more.

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