• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The mobile telephone market has transformed and changed radically over the past five years. The mobile telephone market total value has increased by 153.3% between 1997/1998

Extracts from this document...

Introduction

(P4) Mobile telephone market The mobile telephone market has transformed and changed radically over the past five years. The mobile telephone market total value has increased by 153.3% between 1997/1998. Furthermore, in 2001/2002, the mobile telephone market has reached �8.18bn. The call minutes has in addition increased by 383.6% during the years. There is a noticeable slowdown in growth while the mobile telephone market moves towards saturation point. However, in between 2001 and 2002, the mobile telephone market grew by 19.2% in value, compared with its expansion rate of 35% in 1999 and 2000. The mobile telephone market has undergone rapid changes in past years such as the increase in new technologies and communications channels. For The past two years the mobile telephone market has seen a marked slowdown in telecommunications industry worldwide. In addition demand has also fell during the past years, however, the industry now faces huge debt issues and many business within the market have gone bankrupt due to the fall of demand. ...read more.

Middle

In 2007 faster technology has started to grow, high speed downlink packet access (HSDPA) which facilitated greater moves into content provision for mobile. A variety of different network operators for example Three, Vodafone and orange, made deals with television firms such as BBC, to expand programme content. In addition Key Note forecasts have predicted that revenue from non-voice services will increase proportionately to total revenue over the next five years (2008 to 2012), with market share growing from 21.2% in 2008 to 31.2% in 2012. The UK mobile telecommunications market was worth �13.6bn in the year ending March 2006, having increased in value by 7.7% on the previous year, although it remains the most active telecommunication market in the United Kingdom. Furthermore, the yearly sales growth slowed considerably compared with previous years, reflecting maturity and price restrictions on call termination rates. A growing share of the UK mobile market is now in overseas hands, with 4 of the big five mobile operators being foreign owned and these firms control approximately 73% of mobile retail revenues. ...read more.

Conclusion

Phone retailers are facing a tough times since the sales is decreasing. Below is a table which basically proves that sales for the mobile phone market are decreasing from the period of 1999 and 2005:- Global sales growth rate 1999 67% 2000 43% 2001 -5% 2002 9% 2003 21% 2004 30% 2005 8% Smartphones are benefiting from brisker than expected growth, according to a new report from Gartner. The company's lately released "mobile terminals" market study projects that shipments of mobile phones in general will surpass 1 billion units in 2009, and that "smartphones" will reach the 200 million mark one year earlier, in 2008. Carphone warehouse would actually find it uncomplicated to convert its stores very quickly and expensively to essentially serve another market. The layout of the business for Carphone Warehouse is quite effortless and simple, for this reason the organisation would perhaps find it simple to move stock in and out of stores to convert its business and serve another market. Carphone warehouse only has phones on the wall as a display and would be a trouble free for the company to move its stocks. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    These levels of international coverage have happened to be the important advantage to the British retail brands in abroad countries. If each and every aspect in the Olympics goes right then the Britain will happened to be the major location within the world.

  2. NETFLIX CUSTOMERS SATISFACTION

    ?ll, ?fter the event ?nd it does not re?lly me?sure satisfaction only dissatisfaction. Some import?nt f?ctors th?t help us underst?nd ?nd determine how s?tisfied or diss?tisfied consumers ?re include: the disconfirm?tion theory, ?ttribution theory, ?nd equity theory. The disconfirm?tion theory suggests th?t satisfaction is determined by the intensity ?nd direction of the g?p between expect?tion ?nd perceived perform?nce.

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    * A growth in the economy, making more jobs which equals more spending. 2.4 Summary. External analysis is a very useful tool although economics foresee that firms within the leisure industry can make little changes to their outcome of their actions if they change their investment strategy, but not every

  2. Bally Total fitness case report.

    use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engage in open and free competition without deception and fraud" - Milton Friedman.

  1. How does Toyota Prius gain from Globalisation

    This is because they have a more luxurious hybrid vehicle in the form of the Toyota Highlander. The Highlander would be aimed at a higher socio-economic group, which includes higher paid jobs. Toyota hybrid cars accounted for 79% of all hybrid cars sold in June 2006 courtesy of the Highlander's launch earlier that year.

  2. Marketing Mix of Carphone Warehouse

    This therefore allows the business to take more chances by spreading their risks. They may also use test markets to reduce the risk also. Many other factors of products fit along side with brand; packaging for example. The packaging of a product is extremely important for many reasons; it keeps

  1. Business Studies Company Recruiting

    Cluttons is one of the few property consultancies offering expertise in the field of telecommunications. Their telecommunications client base includes mobile operators, broadcasters and infrastructure providers. The key services Cluttons perform include: * Site identification, design and acquisition * Rating (including audit and payment service)

  2. Select a minimum of three of the schools of strategy identified by Mintzberg et ...

    (Ideas from lecture notes) Strategies that follow this school are aided by the development of several different models. This includes the Boston Consulting Group (BCG) Matrix which highlights the market position of different products and the experience curve and the Profit Impact of Market Strategies model which identifies the number of strategy variables.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work