• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This summary provides the most significant points of Caterpillar's strategic plan. It includes both solving present problems and decisions of how to use company's opportunities in the future

Extracts from this document...

Introduction

Executive summary of a strategic plan This summary provides the most significant points of Caterpillar's strategic plan. It includes both solving present problems and decisions of how to use company's opportunities in the future. Company's strategy must directed on saving its leading positions in existing markets and improving in the developing markets. The construction and heavy machinery market generated total revenues of about $70 billion in 2000. Caterpillar made $20 billion of the industry revenue. Caterpillar is a leader in the construction and heavy machinery industry in the world with about 45% market share. But now there are some problems within the company which may lead to declining the market share and losing key positions of this market. ...read more.

Middle

China and Korea are two of the most perspective markets in this region and it is very important to have good business relations with local companies. Another problem connected with lack of innovations and outdated production methods. The fact is that Asian rivals (Komatsu) use more modern technologies of production with cheap labor. It affords them to invest more money in research and development. Caterpillar must review their production placement policy in order to produce their goods more efficient. If we look at the map of spreading Caterpillar's production in the world we can see that most of factories are based in US and Europe. But now the most perspective markets are Asia and South America. ...read more.

Conclusion

Also it is good way to build strong dealers network and gain competitive advantages. If we try to define opportunities of the company we could say that there are many positive factors for world construction market. In near future there would be such huge perspective markets as South America, China, India, Korea, and East Europe. Caterpillar has opportunity to become the leader in these markets. But becoming a leader means that company has to have the best products, strategy and management style. The strategy making process is the most important and most vulnerable aspect of the company and all recourses should be directed to make it better, stronger. The good strategy of the company solves majority of the internal problems and the success of the company directly depends on its strategy. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Business Plan window cleaning

    * Wright Cleaning Service - a sole trader business. * Clear Cleaning Window Service * Bob Ward Window Cleaning Business Aims: Our main aim is to provide a good quality cleaning for local house owners, at a reasonable price. Objectives: To meet our mains aim, we have to: > Gain

  2. Marketing plan for Trung Nguyen coffee company.

    Now, with the five day work week, Koreans have more time to go out. Besides, more Koreans traveled and studied abroad, and became exposed to coffeehouse culture. In addition, the younger generation is also more westernized. They prefer better quality coffee, a comfortable place for social time with friends and having taste choices.

  1. Business plan. The business that I am going to produce is a personalised logo ...

    meet and achieve every aim and objective they set out to accomplish. Whilst creating my business plan it is vital that I include every action needed in order for my business to succeed. My business plan needs a list of the actions in order of what I need to complete

  2. NHS change management

    In this stage self esteem goes up and performance improves to some extent as the people make efforts to show that existing system is good. Issue: The system at NHS is today is totally different from 1980's. People followed different pattern of behaviour at NHS.

  1. How Evans Enterprise party and wedding planners could use IT to help manage their ...

    Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or non-linguistic forms, and may occur through spoken or other modes. 2. 2 - The importance of communication Effective communication of information and decision is an essential component for management-employee relations.

  2. Business Plan for a Roller Disco

    £6.50 per skate Schools/colleges and universities can apply their own charges. Prices are for a 3 Hour Skating Session. Events booked Friday to Sunday will incur an additional weekend charge. Additional mileage (outside 15 mile radius of Rhyl) 50p per mile 1.

  1. Suzlon Wind Power Company Analysis.

    some fresh thinking and practices in an existing environment, as it believes that youngsters inspire and change the world they grow up in. Respect: In the sense that as a multi-cultural company, It ought to be sensitive and respect not only the rules and regulations, but also all players and stakeholders in place it interacts with, internally and externally.

  2. Business plan -Crystal Heels shoe protection

    Women around the world who wear high heels are in need of this invention, as 84% of women surveyed said they have faced the problem of heels being wedged in sand, soil, and wooden pathways and mostly grass. 100% of women who were surveyed circled yes that they would definitely

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work