• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For this particular piece of coursework I will be comparing the 'Club 18-30', 'Superfamily' and 'Forever Young' brochures and seeing how they attract their target audience by using various linguistic and presentation devices.

Extracts from this document...

Introduction

Media is the means of communicating news and information to the public via printed and visual media. In contemporary society printed media has become an essential way to advertise a product to its target audience, as it is a cheap and accessible form of communication. Furthermore, examples of printed media can be seen in many different ways as they are varied forms such as leaflets, newspapers and brochures. For this particular piece of coursework I will be comparing the 'Club 18-30', 'Superfamily' and 'Forever Young' brochures and seeing how they attract their target audience by using various linguistic and presentation devices. The Club 18-30 brochure appears to be aimed towards a younger and more outgoing audience who are partygoers. This can be seen through its choice of layout and organization. Although its layout might appear rushed and erratic to the older and untargeted section of society, it actually provides the younger generation with all the qualities needed in a good club brochure. The layout and organization can also be seen to be enticing as it engages the younger audience because of its simplistic form. However through the choice of layout and organization of the 'Superfamily' brochure the audience immediately realises that the brochure's target audience is families with young children as shown by the childish qualities of the presentation: bubbles, distinctive colours etc. ...read more.

Middle

The central, socialising picture, also illustrates the lively yet relaxed social scene for all the family and focuses on the more relevant aspects of the holiday for a family holiday, such as the accommodation, which clearly guides the reader suggesting it is a comfortable and secure environment for young children. On top of this, bullet points and sub-headings are effectively combined to summarise key points of the holiday and focuses the reader on essential information as parents need this useful information to organise their holiday so that they may feel that their children are being catered for. Additionally the use of presentational devices in the Forever young brochure enhances the quality and sophistication of the brochure, as devices such as bullet points and sub-headings are used to organise and structure the most useful information and present it in an informative way. The two pictures in the brochure also illustrate the accommodation but balance it with interesting educational places to visit on the holiday. This is done in a controlled manner, as the brochure seems to be aimed more towards mature sophisticated adults who would expect formality and professionalism. The 'Club 18-30' brochure employs the use of informal language to engage its target audience as this type of language appeals to the youthful generation in the contemporary society. ...read more.

Conclusion

The linguistic devices used to entice mature adults in the Forever young brochure vary from; factual language in the line 'It is the largest of the Balearies' which is used to give a factual representation of the holiday, to emotive language in the line 'an island of incredible beauty' to evoke a sense of anticipation for the holiday. The consolidating options in the line 'it need never be the same resort twice' along with the emotive word 'abundance' emphasises the numerous activities available in the resort and the variety available to the people on holiday. The simple sentence 'Quite simple it has something for everyone' empathises with the audience and their needs, at the same time as informing the audience of the quality of the holiday. Through my analysis of the three brochures and their use of presentational and linguistic devices they can be seen to have engaged their targeted audiences effectively; as the brochures employ the use of formal, informal and emotive language to entice their targeted audience to the holidays the brochures are advertising. Furthermore, I can clearly announce that the brochures have achieved their fundamental purpose, as I have identified their targeted audience and empathised with them to get a clear understanding of the brochures are trying to convey. ?? ?? ?? ?? Media Coursework 1 Derrick Gachiri ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Advertisement Coursework(English comapre leaflets)

    In the last few paragraphs the writer uses the device repetition "landmines blow holes in peoples lives" because the writer does not want the audience to forget that landmines destroy lives. On the bottom of the page, the writer uses a pattern of three "Clear landmines-help survivors-save lives" because they

  2. I will be analysing two charity appeals. They are leaflets produced by the Adopt-A-Minefield ...

    the leaflet because they want the reader to know it is like torture when blinking. In the first few lines the writer repeats the word "children" a few times. The effect of this is to make sure the audience does not forget.

  1. Analyze and comment on the effectiveness of media devices used to present war in ...

    The images are sharper and the lighting is much more sombre. Blue and red dominate the film, especially the red as it stands out to emphasise the blood. These colours can shock the audience as it adds to the atmosphere of death and despair In contrast, Braveheart simplistically uses natural

  2. The author Michael Frayn has used many different devices in order to sustain the ...

    The novel is presented to us in a non-chronological order; the majority of it is given to the reader in fragments and different sections. This maintains the suspense of the novel as it keeps the reader guessing about what is too happen.

  1. Drama Coursework

    Originally, I was going to wear bright orange overalls but I ended up wearing clothes that weren't the right size for me, and not done up properly. The reason I made these changes was that it made him look a bit more odd with him having a twitch and with

  2. Performance Studies: Community Project Coursework

    The style of song we had created was called a 'recitative' because it told a story. Another characteristic of a recitative is a simple texture and our piece only used two instruments (recorder and guitar). It also contained long chords, as we didn't want the music to take the focus off the important words.

  1. Analyse printed and television adverts for drink driving campaign. Examine the way in which ...

    This makes the audience once again think about their actions. On the back of the leaflet it has a simple slogan 'Have none for the road.' This contradicts the saying 'Have one for the road.' Showing Zero tolerance towards drink driving instructing the audience not to drink and drive.

  2. A T.I.E Drama performance for a young target audience. A T.I.E performance is a ...

    When Miss. Rowan told the children what year we were in at school they all gasped. I was so surprised at how well the audience reacted to everything that we said. I was really worried at first of how small the space was.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work