• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For this particular piece of coursework I will be comparing the 'Club 18-30', 'Superfamily' and 'Forever Young' brochures and seeing how they attract their target audience by using various linguistic and presentation devices.

Extracts from this document...

Introduction

Media is the means of communicating news and information to the public via printed and visual media. In contemporary society printed media has become an essential way to advertise a product to its target audience, as it is a cheap and accessible form of communication. Furthermore, examples of printed media can be seen in many different ways as they are varied forms such as leaflets, newspapers and brochures. For this particular piece of coursework I will be comparing the 'Club 18-30', 'Superfamily' and 'Forever Young' brochures and seeing how they attract their target audience by using various linguistic and presentation devices. The Club 18-30 brochure appears to be aimed towards a younger and more outgoing audience who are partygoers. This can be seen through its choice of layout and organization. Although its layout might appear rushed and erratic to the older and untargeted section of society, it actually provides the younger generation with all the qualities needed in a good club brochure. The layout and organization can also be seen to be enticing as it engages the younger audience because of its simplistic form. However through the choice of layout and organization of the 'Superfamily' brochure the audience immediately realises that the brochure's target audience is families with young children as shown by the childish qualities of the presentation: bubbles, distinctive colours etc. ...read more.

Middle

The central, socialising picture, also illustrates the lively yet relaxed social scene for all the family and focuses on the more relevant aspects of the holiday for a family holiday, such as the accommodation, which clearly guides the reader suggesting it is a comfortable and secure environment for young children. On top of this, bullet points and sub-headings are effectively combined to summarise key points of the holiday and focuses the reader on essential information as parents need this useful information to organise their holiday so that they may feel that their children are being catered for. Additionally the use of presentational devices in the Forever young brochure enhances the quality and sophistication of the brochure, as devices such as bullet points and sub-headings are used to organise and structure the most useful information and present it in an informative way. The two pictures in the brochure also illustrate the accommodation but balance it with interesting educational places to visit on the holiday. This is done in a controlled manner, as the brochure seems to be aimed more towards mature sophisticated adults who would expect formality and professionalism. The 'Club 18-30' brochure employs the use of informal language to engage its target audience as this type of language appeals to the youthful generation in the contemporary society. ...read more.

Conclusion

The linguistic devices used to entice mature adults in the Forever young brochure vary from; factual language in the line 'It is the largest of the Balearies' which is used to give a factual representation of the holiday, to emotive language in the line 'an island of incredible beauty' to evoke a sense of anticipation for the holiday. The consolidating options in the line 'it need never be the same resort twice' along with the emotive word 'abundance' emphasises the numerous activities available in the resort and the variety available to the people on holiday. The simple sentence 'Quite simple it has something for everyone' empathises with the audience and their needs, at the same time as informing the audience of the quality of the holiday. Through my analysis of the three brochures and their use of presentational and linguistic devices they can be seen to have engaged their targeted audiences effectively; as the brochures employ the use of formal, informal and emotive language to entice their targeted audience to the holidays the brochures are advertising. Furthermore, I can clearly announce that the brochures have achieved their fundamental purpose, as I have identified their targeted audience and empathised with them to get a clear understanding of the brochures are trying to convey. ?? ?? ?? ?? Media Coursework 1 Derrick Gachiri ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Advertisement Coursework(English comapre leaflets)

    In the last few paragraphs the writer uses the device repetition "landmines blow holes in peoples lives" because the writer does not want the audience to forget that landmines destroy lives. On the bottom of the page, the writer uses a pattern of three "Clear landmines-help survivors-save lives" because they

  2. The author Michael Frayn has used many different devices in order to sustain the ...

    have taken place for him to completely blank it out of his mind - a very disturbing experience just brought back by a smell. These clues already construct plenty of tension in the novel, Frayn has used this technique to keep the audience interested and guessing instead of simply giving the facts out to them straight away.

  1. Performance Studies: Community Project Coursework

    As we used hot-seating in the early exploratory stages of the scene we considered using a similar theme in the actual performance, whereby the action was stopped and questions were asked of the characters in a freeze frame scenario. In this scene we also used many techniques including the dynamic of crescendo when chanting.

  2. Analyse the effectiveness of the techniques and devices used in film trailers in persuading ...

    This makes the villain (the Terminatrix) seem terrifying and unstoppable. At the start of the film the shots are quite long with little splicing and the pace is slow, then the pace quickens and the music changes. This makes the film seem faster, and full of action, adding desperation to the characters' actions.

  1. I will be analysing two charity appeals. They are leaflets produced by the Adopt-A-Minefield ...

    In the fourth paragraph the writer writes the fact "became international in 1999" and want the audience to know that they are not a scam, they have been helping around the world for the last 5 years and that they are a registered international charity.

  2. Analyze and comment on the effectiveness of media devices used to present war in ...

    The total realism is so distinct that shouted instructions from soldiers are sometimes indistinct. Even when it's underwater, the cameras will take you down there and the muted sound adds to its effectiveness and it shows a chaotic and turbulent scene.

  1. How does the Director encourage the audience to feel sympathy for Derek and his ...

    This technique also causes the audience to feel their sadness with the family, as though they were a member of that family. The section following that is of Bentley sitting down, crouched forward, over himself like an animal trying to protect itself.

  2. Drama Coursework

    The other actors in my group performed really well on the day, using good body language and gesture's and their speech and facial expressions were clear too. We all came up with the idea that too show the audience that time was slowly moving on, we would move to different

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work