Rapport created in Chicago speech by Barack Obama

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In this study I will be analysing the speech of Barack Obama in two different contexts. The first speech is his victory speech in Chicago on the 4th November 2008. The second is his campaigning speech in Iowa. These speeches depict Obama in both a formal and less formal situation. It is important that we realise that his strategies have changed.

Barack Obama creates rapport with the audience during his victory acceptance speech in many ways. He creates an immediate bond with the audience as he begins his speech by saying, "Hello Chicago!" He then pauses for a minute in order for the citizens of America to welcome him as the USA's president. Then he addresses the people who had not voted for him because they thought he was not capable of leading America and then thanking the thousands of voters that gave him his victory. The effective line "tonight is your answer", uses personal pronouns to engage the audience and involve them in his success.

Obama thanks his "partner", this shows the close friendship between himself and his colleagues before thanking his own family. This shows the gratefulness towards the Americans for making him president.