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Rapport created in Chicago speech by Barack Obama

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In this study I will be analysing the speech of Barack Obama in two different contexts. The first speech is his victory speech in Chicago on the 4th November 2008. The second is his campaigning speech in Iowa. These speeches depict Obama in both a formal and less formal situation. It is important that we realise that his strategies have changed. Barack Obama creates rapport with the audience during his victory acceptance speech in many ways. He creates an immediate bond with the audience as he begins his speech by saying, "Hello Chicago!" He then pauses for a minute in order for the citizens of America to welcome him as the USA's president. Then he addresses the people who had not voted for him because they thought he was not capable of leading America and then thanking the thousands of voters that gave him his victory. The effective line "tonight is your answer", uses personal pronouns to engage the audience and involve them in his success. Obama thanks his "partner", this shows the close friendship between himself and his colleagues before thanking his own family. This shows the gratefulness towards the Americans for making him president. ...read more.


An antithesis is used to show that he can make a difference, "the heartache and the hope", although this is contrast and alliteration, the soft sounds of the "h" sanctions the words to roll on the tongue to put their confidence in their new president. The constant repetition of the phrase "Yes we can", creates rapport with the audience as it goes through their mind that the president on the stage will unite everyone and change everything for the better. The citizens then begin to chant along with Barack Obama. It is evident that the citizens have trusted the man to improve the quality of life in America. Obama attended this speech with formal attire, a black suit and a red tie to represent as he has transcended in politics, he no longer represents just the Democratic party but everyone so he has chosen to wear a patriotic colour that symbolises the whole of USA. It also shows him to be a powerful and bold man. His hair is short, clean shaven and perfect yet it looks natural allowing the population to see him more seriously. ...read more.


He hesitates and makes lots of pauses often. The reason for this may be that he had forgotten what he was meant to say, he had not rehearsed anything or that he was tired. Barack Obama does create rapport by using an anecdote to allow the audience to enter his personal life, "we were still living in a condo. "It was a little bit too small for the kids" showing that he does understand the lives of many American citizens. He realises that the audience in the gym are middle aged, adults with a young child. As he addresses the fact that he did not know how there were going to get money "for college for the girls" as well as "save for ... retirement". This proves that he has done his research and knows his audience well as he talks about their concerns. Obama does not show himself to have confidence and faith in himself as he says, "I think that if you trust me then I think I'll deliver for you." He appears very colloquial as he has abbreviated the words 'I will' to "I'll". It is not effective as he tells the spectators that he "think['s]" that he will be a good president. He does however ...read more.

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