• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

With detailed reference to Text I(boat hire terms) and to relevant ideas from language study, explore how written language is used to assert power.

Extracts from this document...

Introduction

´╗┐Zainab Hashmi With detailed reference to Text I and to relevant ideas from language study, explore how written language is used to assert power. Text I has a primary purpose of informing the hirer of the boat on the terms and conditions. It also has a secondary purpose of instructing them on how to hire a boat. The writer does this by asserting power in several ways. Firstly, the text begins with the name of the company which is in bold; this highlights how the name may be prestigious. This immediately asserts power behind discourse (Fairclough 2001). Following on from the name of the company, the title ?Terms and Conditions? is also in bold. This asserts power as it is a warning that rules must be abided by. There is then a list of constraints which are numbered again asserting power. ...read more.

Middle

The use of jargon ?buoyancy aids? is something that the reader can also understand as the text is a contract. The text states ?alternative dates will be offered wherever possible?, this decreases the power that the writer has as they are reducing constraints and giving a chance to the reader to have a choice. Although constraints are placed they have the purpose to follow the company?s procedure and not to give the writer a sense of power. The use of the word ?shall? is an epistemic modality, even though this explains that the hirer is liable, it gives more of an option of possibility than obligation and also a strong constraint. The use of the politeness strategy may cause the reader to feel less threatened therefore more willing to oblige rather than feeling they have to follow the rules. ...read more.

Conclusion

The company asserts power. The use of pragmatics ? telephone number and email address suggests to the reader that they may contact them. However, To sum up, the text asserts power in a number of ways; this is seen more through the use of constraints. As the purpose of the text is to outline the terms and conditions, the reader will expect a few restrictions. The use of the lexis ?his/her? reduces the personalisation as it is less direct. The use of ?and/or? does not specifically provide a choice for the reader but it does give a sense of less restriction upon them, this gives the reader more power. The use of the word ?offered? gives the reader a sense of positivism as the company is willing to help; this asserts power to the reader as because the company is willing to do something for them, they have the power and control. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Language: Context, Genre & Frameworks section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Language: Context, Genre & Frameworks essays

  1. Peer reviewed

    The Language used in School Reports

    3 star(s)

    to understand what their child is doing and how they are getting on in each aspect of the subject. This reflects the emphasis on teaching with a set agenda in modern teaching. The structure within the final comments section of the report usually begins with a positive comment, for example "Gary mixes well with others."

  2. How do Politicians gain support through language? AQA English coursework

    The rhetoric device is also used to connote his human side and his value of honesty. The complex sentence "So I won't pretend, that I can solve every problem, right every wrong or cure every ill." points out that he can't do everything and therefore will not promise to do so.

  1. Investigation into Gender Differences in the Language of Personal Profiles on Dating Websites

    Cameron, C., Oskamp, S, & Sparks, W (1977). Courtship American style: Newspaper ads. The Family Coordinator. 4. Smith, J., Waldorf, V., & Trembath, D. (1990). Single white male looking for very attractive..., Sex Roles: A Journal of Research. 5. Swim, J.K, Mallett, R, & Stangor, C(2004) Understanding Subtle Sexism: Detection and Use of Sexist Language, Sex Roles: A Journal of Research.

  2. In what ways might language be used as an instrument of oppression?

    To see if this works, I will attempt to rewrite the same passage from Gulliver's Travels into a more gender-neutral format: All crimes against the state are punished here with the utmost severity; but if the person accused make their innocence plainly to appear upon their trial, the accuser is

  1. Language Investigation: Barack Obama Inaugural Address

    * Superlatives / Comparatives I was amazed to find that Obama only used four superlatives throughout the entire speech. This implied that he was not going to over exaggerate what he would do for the country, but simply state how he would improve the country as a whole.

  2. Language investigation into the language used by George Bush on the day of and ...

    The tone of the piece is solemn and serious 'attack, deadly, terrorist.' Looking at the time period contextually, the text comes soon after the attacks there were a large degree of conspiracy theories and rumours and so the text has a direct purpose of informing and reassuring the American public.

  1. Hierarchy and Power

    P: claws T: well yes they do have claws be- P: wings P: they have beaks T: yes they all have beaks P: wings T: they all have wings P: they all have feet T: yes they all have feet P: they all have mouths P: they all have eyes T: mouths (.)

  2. How does J.D Salinger explore the fall of innocence in "The Catcher In The ...

    For example when he is at the night club "the Lavender Room" he is refused alcohol. This alienation from society is a constant cause of pain for Holden. He feels rejected and continually victimised by the world he lives in which despite his efforts he will never belong.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work