How is language used to represent gender in text H, a selfhelp guide/survival guide for men who go shopping with their girlfriend?

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How is language used to represent gender in text H?

The genre of text H is seen to be a self-help guide/survival guide for men who have decided to go shopping with their girlfriend, or wide. The text is specifically designed to be humorous, as it is seen as being a parody of a legitimate advisory manual, with an intended purpose to entertain and instruct. “How to stay alive”, the previous quote indicates the levels of humour seen throughout, indicating that you almost need this guide if you are planning on surviving whilst out shopping with your “lady”. This implies that the experience is rather scary and rare on behalf of men, suggesting that you run the risk of death, when in fact the intended meaning is to be humorous towards the intended male audience.

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In terms of intended audience, the text speaks to males in their late teens to mid-20’s, who are still looking for tips and guidance on how to impress their “lady”. The reader sense that the text is intended for this type of audience, due to the levels of low formality, and modern language used. The following quote “Never say, Love, you look like Michael Ball in Hairspray” is about a character in a relatively new film, that the majority of males in the intended audience will have seen. If the text were to be targeted to an older age group, ...

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