Weight Issues
Such as being overweight can contribute or lead to a range of health conditions, such as heart disease, high blood pressure, diabetes, indigestion and some cancers. Adult and child obesity levels are becoming an increasing issue for the health service, as greater numbers of people put on extra weight, through poor diet or insufficient exercise. Obesity is measured using the Body Mass Index (BMI) formula, which is based on an individual’s height and weight. A BMI of 25 to 29.9 is considered overweight; a score of 30 or above is considered obese. As obesity is rising in the UK rapidly especially in children and young adults this issue needs to be addressed immediately.
Alcohol abuse
Alcohol related problems can lead to ill health and premature death, especially through cirrhosis of the liver, and through alcohol related violence resulting in emergency admission to hospital. Whilst the focus has been on how alcohol related illnesses can affect the middle aged, binge drinking is increasingly of concern, affecting both teenagers and younger adults, and becoming an all too frequent way to spend a night out. In addition to alcohol related accidents, which can result in attendance at Accident and Emergency departments, binge drinking impacts on alcohol related crime and many social problems. Looking at all aspects of an individual’s health and well being alcohol can affect not only a person physically but also as a depressant it especially affects emotional well being, and can cause out of the ordinary behaviour leading to it affecting a person’s social well being as not in their right state of mind may lead them to do things they wouldn’t normally causing other people to fall out with them possibly or dislike them.
Smoking and Drugs
Smoking is a major cause of lung cancer, cardiovascular disease and chronic obstructive pulmonary disease (COPD), although it can, in addition, be a cause of, or contribute to, many other cancers and conditions, such as asthma or high blood pressure. Basically as you all know it doesn’t do you any favours. It is also addictive leading you to spend a vast amount if you become a regular smoker, and can then have a knock on affect as it can affect all areas of your health and well being. Drug taking, although not as common as smoking is in some cases allot more serious depending on the class the drug is and its effect. It can have a devastating effect on personal health and circumstances, as well as impacting on family, friends and communities.
Indoor air pollution
A problem in more undeveloped countries were individuals cook and provide heating with solid fuels on open fires or traditional stoves results in high levels of indoor air pollution. Indoor smoke contains a range of health-damaging pollutants, such as small particles and carbon monoxide. In poorly ventilated areas, indoor smoke can exceed acceptable levels; Exposure is particularly high among women and young children, who spend the most time doing domestic tasks.
Outdoor air pollution
Air pollution is contamination of the indoor or outdoor environment by any chemical, physical or biological agent that modifies the natural characteristics of the atmosphere. Household devices, cars, motorbikes, industrial facilities, power stations and forest fires are common sources of air pollution. Pollutants of major public health concern include particulate matter, carbon monoxide, ozone, nitrogen dioxide and sulphur dioxide. These chemicals can cause respiratory problems and other diseases, which can be fatal to certain individuals.
Environmental emergencies
Emergencies, conflicts, and disasters happen frequently, including natural disasters, chemical or radiological incidents. These can be such things as nuclear reactors venting toxic gases that not only can seriously harm the people living in the area and cause defects, but also the area remains radioactive for a long period of time, this then causes them to lose their house and move, negatively contributing to their emotional, social health and well being. A natural disaster such as tsunami’s and tornado’s which kill many people in the area they affect immediately and leave many homeless and injured again affecting their emotional and physical health and well being.
Living conditions
Housing makes a huge difference to health, especially if it is damp and poorly heated. The Acheson Report states that such housing ‘increases the prevalence of allergic and inflammatory lung diseases, such as asthma’. It goes on to say that such households are more prone to accidents causing injury. Housing with poor heating which is damp is more likely to be inhabited by those with a lower socio-economic status. They will probably be in built up areas where there is air pollution or a high build-up of traffic. A fear of crime and vandalism will also be there if the area is run down. It is also likely for families to share a house as well to share costs in these areas due to their economic status, this can be bad however as it could lead to overcrowding and poor sanitation. All of this will cause stress to an individual, especially if they’re a lone parent bringing up a young child. In 1995 The Rowntree Report stated that because of high levels of crime, unemployment poverty and vandalism some areas were extremely stressful to live in.
(A01-C3)
An in depth understanding of the differences between the medical and social models of health and well-being when explaining in detail why individuals often fail to conform to health education advice; clear and accurate conclusions will be drawn about the medical and social models of health and well-being.
How would you describe the medical model of health and well being?
This model of health is floored in my opinion; it only takes into account the physical side of a person’s health and well being, especially just the absence of disease illness in a person. The medical model views people like machines. It views various systems in the body as machines with working parts which can be looked at and then tinkered with or repaired in the way that a car or a washing machine could be by a mechanic or repairman. This is to say that if someone feels ill, they can visit a doctor who will then diagnose the patient with a problem and then provide some medication or alternative solutions like a minor operation or medication. It depends on the individual’s symptoms really. This model suggests that health is an absence of disease, so it recognises that disease is caused by bacteria, a virus or a genetic factor. The medical model will only seek a biological cause for illness, not a social or environmental cause to an individual’s illness. This means that aspects of their life such as lifestyle and employment status are not seen as contributing factors to ill health by the model.
How would you describe the social model of health and well being?
This model of health recognises important factors such as education, poverty, lifestyle and housing on an individual’s health, which the medical model doesn’t do. The model doesn’t define a single physical reason for someone to have poor health but it does show how several factors can have an effect on an individual’s health. This model of health will recognise that by resolving social issues, such as damp accommodation that ill health issues can be treated. This can help to prevent things like bronchitis and repeated chest infections, especially for an older person. By moving them to a more dry and comfortable environment, their poor physical symptoms and surroundings can be dramatically improved and will help to improve their health. The social model of health has three main features. The first one is that it recognises that complex factors present in society can contribute to ill health in an individual or a group of people. The second feature is that it shows the origins of one’s ill health must be addressed in order to help improve it sufficiently. The final feature is that it can show people they can easily make simple lifestyle changes to help to improve their physical health. The social model also helps to explain that the major breakthrough in the obliteration of illness in the 1900s isn’t solely due to medical advances made by individuals such as Chadwick or Snow.
Why do individuals often fail to conform to health advice?
It is not the role of a health professional to force treatments upon them and tell them how to live their own lives it is a professionals job to educate people about health by giving them advice, the facts and consequences of health related conditions. We also inform them about different choices available that could be made concerning their health, such as alternative treatments.
However, many individuals fail to take in this advice and ignore it, despite the services being offered by people like me. This is more than likely because they think nothing will happen to them and this is due to having a negative attitude to caring for their health. The most common excuse I found that is readily used is “it won’t happen to me” the most common health related issue where I hear this line is when warning people about the dangers of smoking, although they say it won’t happen to me, statistics show there is actually a high chance of it happening to anyone.
Many individuals choose not to conform to health advice due to them knowing they are independent and can say No to health advice so therefore choose to. Although this does sound silly immature reasons many people do it because they like to feel in control and that they make their own decisions in life. Another issue may be that health professionals have treated them in the past and maybe not promoted proper individualised care or diagnosed a problem incorrectly causing them to lose faith in health services all together leading them to not conform to any health advice given.
People may also additionally find health education advice very confusing, one day something may seem beneficial to your health, but the next day you discover it is actually very bad and have a negative effect on your health. This will lead to them unsure of what to do, although professionals always should encourage patients to contact for any question’s queries or concerns they may have, or provide details of who to contact for any problems, some individuals don’t want to appear a hand full or worried they may be judged in a negative way for not understanding fully first time therefore resulting in them not conforming to health advice as being unsure of what that may be.
(A01-D3)
A comprehensive description of two ways in which individual’s quality of life is affected by ill health.
How is an individual’s quality of life affected by smoking?
Every illness has certain effects on an individual which in turn has consequences on how their quality of life. In my line of work the most common habit is smoking that has an extremely negative effect on an individual’s life.
Obviously the main consequences of smoking are the physical factors that it implements on an individual’s body. These are factors such as increasing your chance of developing illness, disability or death caused by cancer, heart or lung disease. Therefore not only damaging your quality of life as you may have to suffer and battle these illnesses but also could result in a shortened life.
Also if an individual has been a heavy daily smoker from a young age then they may actually lower their fertility reducing the chance of you having a healthy pregnancy or children at all. This has knock on effects as it is affecting your body physically but also individuals will experience allot of emotional discomfort as they can’t have their own family and raise their own children.
Smoking is also an expensive habit and carries a great financial aspect. People who I have helped to quit smoking have been shocked about how much money they actually save, which has a positive effect on their quality of life as they have more money to spend on things that they want or require making them happier, boosting their emotional well-being. Or in some cases my clients have actually had a great change to their social quality of life as the extra money has enabled them to be able to go out more with family and friends, socializing why enjoying themselves and making friends.
By smoking you are also causing damage to your your breathing and general fitness, this will impact all aspects of your life, physical taking the main impact for the obvious reasons but again you may not be able to participate in activities such as tennis, football and other social activities with friends. The knock on effect being this then makes you feel sad and upset affecting individual’s self-esteem as they feel they can’t join in recreational activities and have a low self-image of themselves.
How is an individual’s quality of life affected by being overweight/ obese??
Obesity is one of the top threats to the health of individuals across the globe. Being overweight changes the ability to process foods properly, release and acceptance of hormones, and creates a toxic environment within the body. No woman should have more than 35 percent body fat and men should not rise above 25 percent. Going above this body fat percentage greatly increases the risks of illness and disease
Obesity causes many of the most common diseases in the world. Being overweight can cause insulin resistance, which leads to Type II Diabetes. A diet high in fat and lack of exercise causes cardiovascular disease and congestive heart failure. Excess weight can cause sleep apnea and respiratory illnesses. Many top scientists believe the increase of average weight directly corresponds to the increase of cancer cases, including kidney, breast, colon and prostate cancers.
Also if an individual is overweight or obese they may be bullied or treated different due to how they appear to people. This is especially most common in children and can lead to them being included from social groups and picked on. In turn this will lead to them becoming upset, sad and depressed possibly. It could result in them not wanting to go to school or even out the house; they may become isolated from society as a fear of being judged is created. In some rare cases it can even lead to individual’s psychological welfare being affected as they may start to self-harm themselves.
It will most likely lead to individuals having a low self-esteem and negative self-image of themselves, buying clothes that cover up as much of them as possible and choosing not to eat in public. In one particular case I remember reviewing it actually had a particular surprising negative effect. After a girl was being bullied for being slightly overweight she developed an eating condition, refused to eat food and went to the opposite end of the scale and eventually became dramatically underweight, which is just if not more dangerous to her health and well-being.
Summary/ Conclusion chapter 1
In my chapter 1 I first started by researching and demonstrating a sound knowledge and understanding of health and well-being. I did this by discussing and incorporating a range of different definitions and opinions on health such as the holistic definition. I also spoke to health professionals about how they described the different definitions discussing which their favourite was and why. To enforce how effective these definitions were I made sure to mention how they supported and viewed all aspects of health and well- being including physical, social, intellectual and emotional factors.
Also I have shown a comprehensive description which shows an in depth understanding of more than two different factors affect health and well-being. I have gone into great detail giving a wide range of examples in my work. For example instead of just stating environmental factors and using a brief explanation, I have actually used spate paragraphs breaking down what comes into environmental factors then analysing them systematically. These are such things as Air pollution and housing for instance.
In section C I think I showed not only an in depth description of what the medical and social model of health are but also an accurate and vital information explaining why individuals fail to conform to health advice giving a range of different examples raising some interesting and engaging examples within both my secondary and primary information.
In my final section that was centred on ways in which different illnesses or life style choices affect an individual’s life. I used a range of different examples such as how binge drinking and heavy smoking can affect an individual’s life identifying ways in which it impacts on physical intellectual, social and emotional aspects of a person’s health and well-being. Also I made sure to comment how to also combat these habits to promote a better life style. For example if a heavy smoker using the quit smoking website for information or maybe no smoking day so you can quit with others and not feel alone.
Chapter 2 (A02):
Applying knowledge and showing understanding of the job roles of key workers who promote health including information about two preventative measures.
Chapter 2 (A02):
Applying knowledge and showing understanding of the job roles of key workers who promote health including information about two preventative measures.
Introduction
In this chapter I will look at showing and understanding of the job roles of key workers who promote health including information about two preventive measures.
(A02-A3)
A thorough description of the job roles of two key workers who are involved in promoting health, showing a sound understanding of the tasks they perform. There will be justification of the skills and qualities each key worker requires to ensure the needs of the individual are met.
(A02-B3)
An analysis of two preventive measures the chosen key workers would apply and an in-depth understanding of the reasons for the preventative measures being applied.
(AO2-C3)
Candidates will show an in-depth understanding of the implications of current health promotion initiatives.
(A02-A3)
A thorough description of the job roles of two key workers who are involved in promoting health, showing a sound understanding of the tasks they perform. There will be justification of the skills and qualities each key worker requires to ensure the needs of the individual are met.
Environmental Health Officers
These people play a very important role in society, they are responsible for environmental health; they deal with physical elements within the environment which may be a threat to an individual’s health. Their role in providing health advice ranges from the provision of food hygiene courses to the inspection of commercial restaurants, takeaways, cafes etc. to ensure that the staff and the kitchens meet the legislation and requirements imposed to prevent ill health caused by food. They are constantly reviewing pollution in part of their day to day life; this will involve things like pest control, which is the elimination of rodents and insects.
Another key aspect in this area is the analysis of air and noise pollution. Such legislation exists to allow these professionals to enforce both legal and advisory action on behalf of those who live in the area which needs it. An example of this is closing a food business if they deem it provides food which has been prepared in unsanitary conditions. This is because such food may place people’s lives at risk and the company is also unlikely to be operating accordingly to government legislation concerning hygiene. Environmental health officers provide health advice which can be applied to a wide range of areas, when more problems concerning physical environments arise, their portfolio for health promotion will become even more diverse.
Health educational specialist
A health education specialist is someone who strives to improve health in individuals within their local area with the specific aim of their work to reduce the inequalities in their health working alongside the Public Health department. They achieve their many goals by working together as a team and with the public to meet the health targets which have been set both locally and nationally.
The team will use specialist knowledge and skills to help lead and co-ordinate a variety of health promotion programmes in accordance with their primary care trust and other associates within their area. These professionals will also provide advice, training courses and a range of displays on health campaigns they may be initiating. Clinics, schools and other organisations such as youth centres will be able to use resources such as books, CDs, DVDs, posters and leaflets for no charge to help promote the campaign at no cost to help prevent people being denied the knowledge due to their financial circumstances.
Health promotions teams will often provide publicly available health screenings- such as measuring blood pressure and testing fitness- in places like schools and shopping centres. Such locations are chosen for these activities to make them easily accessible. These activities are taken out to effectively alert people if they are at risk of developing problems such as obesity or heart disease. Advice on how to tackle and prevent these problems will then be offered to the individual, but it will be their choice on whether they take it and adhere to it.
Health Visitors
Their main role is to provide the best health education that is available to the people who seek their advice; they mainly work within the Primary Care team. Most of their work is with families, young children and babies. Health Visitors are often the main source of health advice for these groups. Advice on feeding and weaning are often provided to parents by health visitors, but the audience will extend during health campaigns that may be carried out by the health visitors. Health visitors mainly provide their service to well people and focus on preventing illness rather than treating it. A service user will receive a call off a health visitor whether or not they requested one; the health visitors take it upon themselves to visit the individual and provide health advice. These specialists work as part of a multi-disciplinary team alongside GPs, community nurses, midwifes and practice nurses.
Skills/ Qualities
An individual is made up of qualities that make them viewed in a certain way by others. Qualities are often inherited and can be traced back to an individual’s genetic make-up or those of their parents for example. They can also be formed as a result of factors which have influenced their development, for instance their income, social class or family size. Each individual is unique and have qualities which contribute to their character. They reflect what things the individual sees as important, how they prioritise things and what they value.
Examples of qualities are being caring, patient, honest, reliable and understanding. These can develop and grow through life experiences, for example if a person is from a large family and when raised they have a lot of brothers and sisters they will have adjusted and able to share easily. Alternatively if a person is from a single parent family and perhaps that person had to work a fair amount causing the child having to fend for themselves more, then as a person they will be more independent and maybe pick things up easier than others.
A successful professional health education specialist must possess many of the qualities described above. If a health education specialist is inpatient then service users will feel intimidated or unwelcome. This may cause them to not use available services or to not follow given advice and may deteriorate their health as a result. Likewise if a health education specialist is honest, then service users are more likely to understand why and how they should be more resourceful in their approach to managing their health and will have a better lifestyle as a result.
(A02-B3)
An analysis of two preventive measures the chosen key workers would apply and an in-depth understanding of the reasons for the preventative measures being applied.
Prevention
Primary, secondary and tertiary are the three types of prevention used in health education, each with different aims and implemented in different ways. The first one, primary health education, is aimed at healthy people to help prevent ill health from happening. It mainly targets children and young people and covers topics such as hygiene, nutrition and contraception. This sort of prevention also aims to improve individual’s quality of life by improving the quality of their health. The second prevention method, secondary health prevention, is directed at people who already have health problems and the aims of this prevention is to prevent their problems from moving on and reaching the next stage.
When this prevention method is hopefully fulfilled the person will be restored to their former good health. It will usually mean that the service user will need to change an aspect of their life, such as alcohol intake or their diet. The final type of prevention is tertiary prevention. This method targets those with long-lasting or serious health problems. This is to enable the individual to be able to live healthily during the potential time they have left. An example of this would be enabling a person who got paralysed in a car accident to be able to manage their symptoms. It will enable them to get the most out of their situation and to also be able to lead a more simple life. Rehabilitation is also another example of this prevention.
Screening
An example of a secondary prevention method would be screening. By being screened regularly, disorders can be detected before any external symptoms are found by the service user. Early detection of a disorder can improve the chances of recovery and also make it more rapid. It will also cost less to treat the disorder as it is less advanced. One example of this is antenatal screening. This is carried out before birth and will check for genetic disorders such as sickle cell disease and haemophilia within the baby.
The mother is also checked for spinal bifida and an ultrasound scan is also provided to check the growth rate of the foetus. Screening also continues once the child is born. Hearing and sight tests are also provided to ensure that the child doesn’t have hearing disorders or poor vision. Adults are also provided screening as well, such as a blood test to check for hypertension, and a smear test to help detect cervical cancer in the earlier stages, by doing this they can detect it early therefore making treatment easier and less serious.
Such illnesses as cervical cancer can be prevented by detecting these changes early. A smear test should be first carried out within the first six months of having sexual intercourse; a second test should be carried out within the next year. Subsequently a woman should have a smear test every three years for the rest of her life. If a woman regularly changes her sexual partner then she will need to have the smear test more often. If the smear test finds abnormal cells then a second smear test will be carried out. If this test finds again abnormal cells then a colposcopy- when the cervix is examined using a viewing instrument- or a biopsy- where a sample of suspect tissue is taken and examined- will need to be carried out.
An individual under a health service is also entitled to a mammography; this is an x-ray procedure for examining the breast. It is used to investigate breast lumps and to also screen women for breast cancer. This procedure enables the detection of breast tumours which may be too small to be noticed during a physical examination. Early detection is important for treatment of breast cancer to be successful. Research has indicated that mammography has significantly increased the early detection rate of cancer which will therefore reduce cancer related death rates. The procedure is free for those over 50 years old and also to women over 40 with a family history of breast cancer. As the procedure only uses low dose x-rays it is fairly safe. If the results indicate that a tumour may be present then a biopsy will need to be carried out to ensure that the tumour isn’t malignant.
Immunisation
An immunisation, vaccination or inoculation as it is also known as is one of the most successful developments in medicine was this method of primary prevention. His discovery was responsible for reducing the number of deaths caused by illnesses such as polio and diphtheria. A vaccine stimulates the immune system to produce antibodies without being infected by the virus; however no vaccine is guaranteed to provide lifelong immunity to a disease. There are two types of immunity, passive immunity and active immunity.
Active immunity is when a vaccine triggers the immune system to produce antibodies against the disease as if it is the actual disease. It enables the immune system to be able to recognise the disease and to produce the antibodies needed to fight against it.
Passive immunity is when the immune system is provided with the antibodies for a specific disease rather than having to produce them itself. This happens to new-born babies when they are provided with their mother’s antibodies via the placenta. However the antibodies for mumps, measles and rubella only last up to a year after birth, which is why the MMR inoculation is provided after the child after their first birthday.
Vaccines are made by producing a pathogen; this is an organism which produces the disease. Most bacteria can be grown on agar plates, viruses are formed by infecting cells grown in tissue culture. The pathogen is then altered so that it does not cause the actual disease. This is achieved by weakening the pathogen by growing it repeatedly to select a strain which would not cause complications of the natural disease. It could also be achieved by removing the part of the pathogen which causes the immune response and using it in the vaccine. A third way in which the pathogen could be altered so that it does not cause disease is killing the pathogen by either heating it or using formalin. All methods of Vaccine production our monitored by the Health Protection Agency, to ensure the necessary precautions are being taken.
(AO2-C3)
Candidates will show an in-depth understanding of the implications of current health promotion initiatives.
Health Promotion
When carrying out a health promotion there are several different techniques and approaches which are essential and can be used when planning and carrying out a successful campaign. It is highly recommended to include a range of models to make it more effective.
The preventative model
The preventative model or the behaviour change model as it is also known is one of the most commonly used approaches in health campaigns. This model aims to change an individual’s behaviour and their attitudes to enable them to adopt a healthier lifestyle. Individuals are usually taught how to give up smoking, how to make their diet healthier. They are also encouraged to follow healthier guidelines. This model is used by health promoters who feel that they have people’s best interests at heart. They also are likely to feel that service users will benefit from following the advice that they give, outlining the positive effects on their day to day life.
The empowerment model
Service users will be given information about a health topic that they express an interest in. Using this information they will then make a decision independently, as the service user will be informed enough to make the decision themselves. Health promoters using this model will be an aid to enabling service users to identify their worries and will additionally provide them with suitable knowledge and skills to enable them to make a change. This means that the model relies on self-empowerment to be successful. By treating the service user as an individual who has worthwhile skills and experience which is equal to theirs, the health promoter will be more successful in both their role and task. Therefore the empowerment model seeks to encourage individuals to take control of their own health and occasionally the environment, as well as the choices they make. It is also called the client-centred approach.
The role of the health promoter is to help individuals realize that they themselves would like to change their situation and improve their health. The health promoter also helps them to develop the skills and confidence needed to make the changes. It helps individuals gain more control over their own lives in the hope that they will be naturally drawn towards a healthier existence.
The educational approach
This seeks to inform and educate to promote health practices. It is also referred to as the informative approach. The aim of this model is to provide the service user with enough information about a health issue to allow them to make an informed decision about their lifestyle. The model respects the service users’ rights to make their own decisions, but if the health promoter feels that there are any issues which need to be dealt with then they will bring it to the attention of the service user. The health promoter’s aim is to inform service users about health practices which are in their best interests.
This model is also aimed at changing people’s lifestyles but, unlike the preventative model- which is instructional- the educational model provides individuals with suitable knowledge, information and skills so that they are able to make their own informed decisions about how to manage their health. The model assumes that individuals are in a condition to be able to make free choices once they are in full awareness of the facts, but this disregards emotional, environmental, social and economic factors. Also, in principle the model must allow individuals to make an informed choice to have an unhealthy lifestyle if they wish to, but in practice health educators tend to have a particular lifestyle in mind when they are presenting people with information.
The medical directed model
The medical models purpose is to check if an individual is free from medically defined disease. This model is also called the interventionist model. It emphasises on the detection and prevention of a medically defined disease. Service users are encouraged to take advantage of services which aim to prevent illness such as smear tests or immunisation. A doctor or nurse would aim to persuade the service user to have the test best suited to their circumstances. As this method relies heavily on medical involvement the health promoter will need to be medically trained.
Use of fear as an approach
Also known as shock tactics this model does it exactly what it says, put fear into individuals. An example of this is using intense imagery to display the consequences of unhealthy lifestyle choices to instil fear into those who watch. As suggested by the name, the model encourages individuals to lead a healthier lifestyle by using fear. Individuals may miss out on messages the model attempts to deliver however as they may turn the television off due to the advert being too graphic. Such an advert may feature a man above the drink drive limit killing a child in a car accident he had. It would also be likely for the advert to continue to show the devastating consequences to the driver himself and the child’s family. No details are spared in such adverts as the health promoter aims to scare the service user into leading a healthier lifestyle effectively, and if they do not adjust let them know of the consequences.
PSHE in schools
This is a progressive course designed to help young learners develop their knowledge and skills needed to manage their present and future lives. It deals with real life issues that could affect children, young people, their families and their communities. It also involves the social and economic aspects of their lives, including experiences and attitudes. It is a major influence on the wellbeing and attainment of children and young people whilst contributing to their welfare and safety.
It also helps to increase independence in children and young people and also eventually lets them to take responsibility for themselves. The key aim is to help prepare children for their future roles as parents, employees and leaders. This campaign is successful as the children will keep this information and use it throughout the rest of their life and will also transfer the information they learn to other people and apply it within their everyday life.
At some stages such as “Sex and relations education” young children should be provided with guidance and support which will help them to grow a positive image of themselves and others. This will include respect for others, social skills and a positive mood to absorb. Providers must ensure that they provide as much support as they can for each child’s emotional wellbeing to help them to identify themselves and what they could potentially achieve.
Change4life
Change4Life was initially launched in January 2009. Originally, Change4Life focused on young families with children aged 5-11 but since its launch the intended audience has now also expanded to parents of 1-4 years old (early years) and to first-time parents with babies (Start4Life)
This campaign has a simple aim, which is to encourage people to eat more healthily, become more active and to help prevent obesity. The campaign aims to motivate the government, businesses, healthcare professionals, charities, schools, families and individuals to participate in the campaign if they feel they should help to reduce obesity. The campaign’s slogan also highlights their aims to encourage a range of people to do more on tackling obesity; ‘eat well, move more, live longer.’
A spokesman for the Change4Life campaign said ‘Modern life generally means that people of all ages are a lot less active than they used to be. With so many opportunities to watch TV or play computer games, and with so much convenience and fast food available, we don’t move about as much, or eat as well as we used to.’
The campaign meets the needs of their targeted individuals by providing free swimming lessons to those who may not be able to afford them, school dinners also provide children with healthier food, such as a salad bar and a variety of fruit and vegetables. The campaign is also advertised in a variety of mediums, including television and billboards for both parents and children to see. Nurseries and playgroups also provide leaflets concerning the campaign to allow parents to access information on how to bring their children up healthily.
Since it was launched in January 2009, Change4Life has been highly successful in attracting nationwide support to fulfil its aims.
Choosing healthier: Making healthy choices
Following on from “saving life’s: Our healthier Nation” the government produced “Choosing Health making healthy choices easier.” The White Paper sets out the key principles for supporting the public to make healthier and more informed choices in regards to their health. The Government will provide information and practical support to get people motivated and improve emotional wellbeing and access to services so that healthy choices are easier to make.
Emphasis was placed on the government’s role in tackling social inequality and the causes of ill health. The new public health approach would have three core principles:
Informed Choice
People need to be independent it part of growing and developing, to enable them therefore to make their own decisions they need to be well informed with up-to-date reliable information which will allow them to make the correct decisions in their life. This informed choice is qualified by two pints
- Children who are too young to make their own decisions must be protects by the parent/ carer who will make informed choices on their behalf. For example a parent will weight up the pros and cons regarding to the vaccine for whooping cough, having the child’s best interests at heart.
- Another person must not influence or cause harm to an individuals or someone else’s health. E.g. someone smoking will produce second hand smoke damaging another health and well-being.
Personalisation
Any support or help given to a person must be fitted to that person’s needs. It should be flexible and convenient to the person receiving help with getting out of bed in the morning then a suitable time must be arranged. Also it should not be automated effort geared to fit into a helper’s slot. There should be negotiation so the older person feels happy about the arrangement and supports the individual’s lifestyle.
Working together
Agencies also need to ensure they work together across the community as an effective partnership is the key to success.
Primary research
For my Primary research, I interviewed Sue Pickering, a registered general nurse, also Holly Davis a student who is currently training to become a fully qualified health professional on the 9th of February.
(A02-A3)
A thorough description of the job roles of two key workers who are involved in promoting health, showing a sound understanding of the tasks they perform. There will be justification of the skills and qualities each key worker requires to ensure the needs of the individual are met.
Could you name the job roles of an environmental health officer? Highlighting tasks they should perform when involved with promoting health.
Environmental health officers are responsible for carrying out measures for protecting public health, including administering and enforcing legislation related to environmental health and providing support to minimize health and safety hazards. Officers are usually employed by local government or state health authorities to advice on and enforce public health standards in their area. They are focused on prevention, consultation, investigation, and education of the community regarding health risks and maintaining a safe environment on a number as issues such as:
They enforce health policies using specialist technical skills and knowledge to maintain and safeguard standards relating to people's health and well-being. One way in which they do this is by carrying out routine or unplanned visits and inspections to ensure compliance with health and safety legislation is being met. They also take necessary action to improve conditions if they aren’t being met and even have the power to shut down such businesses if they feel it is a health threat to the general public.
They really have a range of different tasks, and their day to day job roles can completely change. From my experience from talking and even in some cases working with environmental health officers their jobs can extend from taking photos, producing drawings, removing samples and conducting interviews as part of the inspection process, to talking and working with the general public about certain complaints. These may be complaints such as anonymous calls about a particular business not upholding standards of health and safety, leading to negligence and risk of people being put in danger.
They are also involved with monitoring environmental factors within their local area, such as noise complaints coming from pubs or even noisy refrigerator units used by businesses. They also can be involved with such things as taking water samples to maintain and improve standards in public swimming and bathing areas as well as private water supplies.
If someone or a business has to make an appearance in court due to not sticking to legal procedures and meeting health and safety requirements, then an environmental health officer may be responsible for preparing and giving evidence in court to ensure justice is done.
Could you name the job roles of a health visitor? Highlighting tasks they should perform when involved with promoting health?
A Health Visitors role is a varied one and is an integral part of the NHS Community Health Service. The main focus of their work is prevention, helping people to stay healthy and avoid illness. The Health Visitor is a Qualified Registered Nurse, Midwife, Sick Children’s Nurse or Psychiatric Nurse with Specialist qualifications in Community Health, which includes child health, health promotion and education.
The role involves promoting health in the whole community and they are particularly involved with families who have children under five and with the elderly population. Because most of them are attached to GP Practices they also work with all patients registered with a GP Practice. Health visitors look at the broader picture to identify the health needs within their community and this allows them to affect local policy.
One main job role of many Health visitors is working alongside midwives preparing parents for the birth of their baby by their involvement in pre-birth classes.
They are also there to offer advice to parents, guardians and carers on such issues as:
- Their child’s growth & development
- Common infections in childhood
- Common skin problems
- Behaviour difficulties. Sleeping, eating, potty training, temper tantrums and teething.
- Breastfeeding, weaning, healthy eating, hygiene, safety and exercise
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Postnatal depression, bereavement and violence in the family
Working in partnership with families to tailor health plans to their needs, coordinating child immunisation programmes, organising and running baby clinics, health promotion groups, breast feeding support groups, parent support groups, parenting courses, nurse prescribing our just a few more key job roles that they must perform the list is endless.
What skills and qualities do you feel must be present within these key workers?
In addition to the necessary professional qualifications, patience, empathy, excellent communication skills and particularly listening skills are vital. You need the ability to work independently but also as part of a team. Health Visitors are unique in that they are best placed to analyse the needs of the different groups within a community. They must possess some essential qualities to be able to be a good health professional.
They first why training need to develop expert knowledge of health and its determinants, to be able to do their job’s aiding their clients, in such areas as; Analysing complex issues regarding how health is created and how health behaviours are brought about.
Think strategically which often calls for a level of influence and leadership beyond the authority and status of many health promotion posts. Committed to working with rigour and in ways which involve people and encourage participation. Rather than becoming the expert on whom others come to depend, the health promotion specialist is committed to building capacity and skills in others to do health promotion themselves.
Also there are some essential qualities that must be present to be successful in really any health and care service; some qualities even extend to just any line of work even.
As a GP I need to show empathy correctly relating to the given circumstances, being able to relate to people's situations. An example of this is seeing why a patient may be upset about their diagnosis and being able to see the best way in which to help them, such as suggesting the best method in which to effectively treat it. If I don’t show empathy in the workplace, then patients will assume I do not have their best interests at heart and may avoid me which could prove consequential if they have a severe condition they won’t allow me to treat.
Showing enthusiasm helps to show the patient that I am interested in them and keen to help them to sort their health problem. If I fail to show this then patients may feel I am sloppy with my work and may just settle for a short term solution to their problem, which may make them feel that I am uninterested and this may stop patients from feeling that I will provide them with satisfactory healthcare.
(A02-B3)
An analysis of two preventive measures the chosen key workers would apply and an in-depth understanding of the reasons for the preventative measures being applied.
What do you know about Primary prevention?
In my opinion primary prevention generally involves the prevention of diseases and conditions before their biological onset. This can be done in a variety of ways, such as preventing environmental exposures, improving human resistance to disease, or education to diminish risk-taking behaviors. General environmental and sanitary measures, such as maintaining a safe water and food supply, promoting the use of condoms to prevent sexually transmitted diseases, supplemental restraint systems in automobiles and application of safe and effective vaccines are examples of primary prevention, whereby diseases and injuries do not obtain a foothold in the body.
What do you know about Secondary prevention?
Secondary prevention generally consists of the identification and interdiction of diseases that are present in the body, but that have not progressed to the point of causing signs, and symptoms. These preclinical conditions are most often detected by disease screening. Examples of screening procedures that lead to the prevention of disease emergence include the Pap smear for detecting early cervical cancer, routine mammography for early breast cancer, sigmoidoscopy for detecting colon cancer, periodic determination of blood pressure and blood cholesterol levels, and screening for high blood-lead levels in persons with high occupational or other environmental exposures.
What do you know about Tertiary prevention?
Tertiary prevention generally consists of the prevention of disease progression and attendant suffering after it is clinically obvious and a diagnosis established. This activity also includes the rehabilitation of disabling conditions. Examples include eliminating offending allergens from asthmatic patients; routine screening for and management of early renal, eye, and foot problems among diabetics; and preventing reoccurrence of heart attack with anticlotting medications and physical modalities to regain function among stroke patients. For many common chronic illnesses, protocols to promote tertiary preventive interventions have been developed, often called disease management. Disease treatments are not usually included, but the boundary with tertiary prevention is not always clear.
Can you give an example of how you could use primary secondary and territory in treating an illness?
Primary cancer prevention encompasses a healthy lifestyle and includes all measures to avoid carcinogen exposure and promote health. The focus of primary prevention is to prevent a cancer from ever developing or to delay the development of a malignancy. For individuals with a particularly high risk of a cancer primary prevention may include the use of agents or surgery to prevent or significantly reduce the risk of developing a malignancy.
Secondary prevention refers to the early detection and treatment of early disease in individuals without obvious signs or symptoms of cancer. Secondary cancer prevention includes identifying people who are at risk for developing malignancy and implementing appropriate screening recommendations based on the risk assessment. Screening may include physical examinations, self-examinations, radiologic procedures, laboratory tests, or other examinations. Examples of secondary cancer prevention include the use of the Pap smear to detect cervical cancer, mammography to detect breast cancer, or colonoscopy to detect and remove an early colon cancer. Screening tests seek to decrease the morbidity and mortality associated with cancer. Following a positive screening test, further diagnostic testing is required to determine if a malignancy exists.
Tertiary cancer prevention includes monitoring for and preventing recurrence of the originally diagnosed cancer and screening for second primary cancers and long-term effects of treatment in cancer survivors. The focus of this form of prevention is aimed at detecting complications and second cancers in long-term survivors when treatment is most likely to be effective and ultimately improve their quality of life.
Could you describe what screening is and why it is an important preventative measure?
Screening is a process of identifying apparently healthy people who may be at increased risk of a disease or condition. They can then be offered information, further tests and appropriate treatment to reduce their risk and/or any complications arising from the disease or condition.
Screening is especially important as it can catch such illnesses as cancers at the early stages therefore making treatment for particular patients easier and less serious. In some cases if caught earlier enough then the disease won’t have had time to develop, grow and spread throughout the individual therefore potentially saving their life. It also has important ethical differences from clinical practice as the health service is targeting apparently healthy people, offering to help individuals to make better informed choices about their health. However, there are risks involved and it is important that people have realistic expectations of what a screening programme can deliver.
However screening does have some limitations such as: although it has the potential to save lives or improves quality of life through early diagnosis of serious conditions, it is not a fool-proof process. Screening can reduce the risk of developing a condition or its complications but it cannot offer a guarantee of protection. In any screening programme, there is a minimum of false positive results wrongly reported as having the condition and false negative results which are wrongly reported as not having the condition. The UK NSC is increasingly presenting screening as risk reduction to emphasise this point.
Despite this Taking up offers of private health screening, outside of the NHS, is becoming increasingly popular as people seek assurance that they are not suffering from a serious health problem and as more companies advertise the private screening services that they provide. This is due to people being scared or fearing they might have cancers and understanding how serious and dangerous such illness can become.
Could you describe what Immunisation is?
Immunisation is using a vaccine to protect people from getting a disease.
Vaccines contain either small parts of the viruses or bacteria which cause
the disease, or very small amounts of the chemicals these viruses produce.
The vaccine ingredients have been treated so that they do not cause disease.
When we are given a vaccine, either by injection or by mouth, our bodies
are stimulated to make substances called antibodies which defend us against
future infections.
Our bodies make special cells which can remember and recognize infections, so if we
meet the disease later on, the body’s defenses (the antibodies) fight, and prevent
the infection from getting a hold.
The usual program of infant vaccinations in the UK is spread out over
several months. It’s important to complete the course of vaccinations
for maximum protection. Keep a record of which vaccinations your child
has, and when.
Why is immunisation an important preventative measure?
Immunisation is essential in our world; it starts from when we are children to ensure we are protected from the start. There are a few different purposes due to why we immunise people, including the obvious which is for their own protection.
There are three reasons why we immunise children. First, immunisation prevents children from becoming ill with unpleasant and serious infectious diseases, which have a risk of complications and long-term side effects. Until these diseases are eradicated, every child that is not immunised is at risk of complications if they catch the actual infectious disease itself, complications such as ear infections, pneumonia and in rare cases, measles encephalitis
Second, we immunise to try and help protect all children in the population. The more people who are immunised, the less of the infectious disease there is around so the less chance there is of anyone catching it. When levels of immunisation against an infectious disease are really, really high - then something happens called 'herd immunity' where the risk of the disease occurring is so low that even those who cannot be immunised are unlikely to be affected. When this happens it means that even children who have forms of lowered resistance to infections who cannot be given live vaccines such as measles, mumps and rubella vaccine and the polio vaccine.
Finally we immunise to try and wipe out as many infectious diseases as we can everywhere in the world. Although improvements in living standards and cleaner water have been key factors in the decline of infectious diseases in the United Kingdom and elsewhere in the world, it is quite clear that the immunisation programs have made a significant impact in getting rid of infectious diseases as well. In the ten years before the measles vaccine was introduced in to the United Kingdom, there were around 380,000 cases a year of measles and 850 deaths. After the vaccine was introduced in the United Kingdom in 1988 after ten years, there were only four deaths associated with acute measles and 19 deaths resulting from complications from measles.
(AO2-C3)
Candidates will show an in-depth understanding of the implications of current health promotion initiatives.
How would you define a health promotion campaign?
Health promotion is a term that in my opinion has been applied to a wide range of approaches to improving health of people, communities and populations. But whatever the particular focus of health promotion work, health promotion needs to be grounded in firm principles and philosophy. Health promotion staffs need to ensure they work at a number of levels from face to face contact with individuals, groups and communities to more strategic work such as policy development.
Sue also added how Health promotion involved improving a population's health through improvement of their lifestyle, behaviour, environment, and health policy. Common areas addressed by health promotion specialists include:
- smoking
- alcohol
- diet/obesity/exercise
- sexual health - including STIs, family planning
- mental health - including suicide prevention
Many of the more visible health promotion activities are lifestyle campaigns aimed at dissuading individuals from taking part in behaviour likely to damage their health if continued. This is sometimes called health education.
How do you think smoking initiatives have impacted on health and well-being?
Smoking is the leading preventable cause of death in developed societies, causing around one in five deaths, and killing one in two lifetime smokers. Smoking causes increased risk of serious illness and of premature death from heart and lung disease and a wide range of cancers. These risks are also transferred by passive smoking to other adults, children and babies.
This should provide plenty of ammunition for anti-smoking campaigns, including health warnings on packets. However anti-smoking warnings presented as health risks alone tend to be ignored by many smokers. A key risk for those running campaigns is to recognise that for some, portraying cigarettes as forbidden fruit makes them irresistible.
Public health agencies have therefore turned to advice from successful commercial companies and advertising agencies. For example Adidas, Levi-Straus, and Proctor and Gamble helped the US centre for Disease Control division with advice that more was needed than education on the harm of smoking. From this emerged the idea of a non-smoking ‘brand’ as counter-marketing against the tobacco industry’s efforts to portray smoking as glamorous and ‘cool’; smoking in the US ‘Truth Campaign’ was shown as an expensive, dirty, smelly habit.
Could you describe the health initiative “PSHE in schools?”
Personal, social, health and economic (PSHE) education is a planned programme of learning opportunities and experiences that help children and young people grow and develop as individuals and as members of families and of social and economic communities.
PSHE education makes a major contribution to schools’ statutory responsibilities to
Promote children and young people’s wellbeing, which is defined in the Children Act 2004 as the promotion of physical and mental health; emotional wellbeing; social and economic well-being; education, training and recreation; recognition of the contribution made by children to society; and protection from harm and neglect. Also to achieve the whole curriculum aims ensuring community cohesion. The relationship between PSHE education provision and school ethos is important. An effective school ethos requires:
- effective relationships between all members of the school community
- pupils to play an active part in decision making school policies to be compatible with what is taught in PSHE education
PSHE education equips children and young people with knowledge, understanding, attitudes and practical skills to live healthy, safe, productive, fulfilled, capable and responsible lives. PSHE education encourages them to be enterprising and supports them in making effective transitions, positive learning and career choices and in managing their finances effectively. It also enables children and young people to reflect on and clarify their own values and attitudes, and explore the complex and sometimes conflicting range of values and attitudes they encounter now and in the future.
Why was the “Teenage Pregnancy Strategy” initiative implemented and what our goals.
The Government believes that England’s teenage pregnancy rate is too high, which is why the Teenage Pregnancy Strategy was launched in 1999. Since then there has been steady progress to the point where England have the lowest under-18 conception rate for over 20 years.
This document sets out how the Government wants to build on the key planks of the existing Strategy so that all young people receive the information, advice and support they need from parents, teachers and other professionals to deal with pressure to have sex; enjoy positive and caring relationships; and experience good sexual health.
This document outlines the Government's determination to continue to work towards the original ambition – to halve the rate of teenage pregnancy that existed in 1998 when the first phase of the Strategy was launched.
The strategy's targets are:
- Halve the under-18 conception rate by 2010, and establish a firm downward trend in the under-16 rate
- Increase the proportion of teenage parents in education, training or employment to 60% by 2010, to reduce their risk of long-term social exclusion
Summary/ Conclusion chapter 2
I feel I have worked hard through this chapter gathering the appropriate information from both primary and secondary information sources. I believe I have been accurate and worked independently to produce a comprehensive job description of health visitors and health educational specialists, identifying individual tasks that they are involved with in a range of different environments. Also I believed I discussed in detail the skills and qualities that are essential for these job roles to be a successful and good at this job. An example of this would be empathy, showing the correct response and letting the client know you care.
I also have given a strong explanation of a range of preventative messages such as screening explaining and even grasping why they are important and to show a fair argument identifying even draw backs of some of the preventative measures. Such as although screening is designed for people without health risks to help find if they may be developing cancers for instance, It also has been known to give an unclear idea and an inaccurate diagnosis.
I also spoke a great deal about many different health promotion initiatives, I tried to cover a range of different ones focussed in different areas such as healthy living, smoking and drinking. Also asked health professional which initiatives they implement and why they support them in particular. Also how they feel they have adapted statistics of health in the UK.
Chapter 3 (A03):
Evidence of planning and carrying out a health promotion campaign.
Chapter 3 (A03):
Evidence of planning and carrying out a health promotion campaign.
(AO3-A3)
Undertake research and use information gathered from a wide range of information sources, using both secondary and primary research in order to plan a small- scale campaign
Research into No smoking day?
For my chosen health promotion topic I have chosen the issue of smoking therefore focusing my research around No smoking day. No Smoking Day is an annual health awareness day in the United Kingdom that is intended to help smokers who want to quit smoking. The first No Smoking Day was on Ash Wednesday in 1984, and it now takes place on the second Wednesday in March.
Each year, the campaign is promoted with a theme in the form of a short phrase. In 2010, this theme was "Break free", encouraging smokers to break free from the chains of cigarettes and quit on No Smoking Day. The visual, a pair of hands breaking a chain of cigarettes empowers smokers to quit the addiction and make a positive change.
No Smoking Day is now part of the after a merger in 2011. The decision secured the future of one of the most cost effective social marketing campaigns in the world.
Working with the British Heart Foundation they aim to reduce tobacco related death and illness by motivating smokers to quit together on No Smoking Day. They also aim to extend the reach of their work by providing year–round help and support for quitters through , their dedicated designed website for people who want to quit.
For my primary research I also asked Holly about No smoking day? What she knew about the campaign?
No smoking day is the UKs leading annual health awareness campaign, having helped over 1.5 million people quit. I think the reason that No Smoking Day is successful is because there’s no pressure from health professionals such as myself to make them give up. Once smokers feel ready to give up, health promoters such as myself are ready and on standby to help them achieve the next step. The success of No Smoking Day is due to mine and other campaigners’ commitment to building relationships and also interacting with those who wish to quit the habit. This helps them to feel more comfortable and at ease to quit the habit. The campaign brings together individuals and organisations across the UK to share skills and focus attention on quitting smoking for the day, which I think is excellent as it will boost chances of people quitting. I feel that the main messages of No Smoking Day include that this day is the perfect opportunity to quit smoking, as help will be available and information will be provided about the health and financial benefits to quitting.
One thing that I always find interesting about this day is the media coverage made about smoking on No smoking day is recorded and also any references they have been made to the day. This data is then analysed by the charity to gain a better understanding of how mass media activities potentially act as triggers to those who want to quit and also how it can encourage smokers to seek available support from promoters such as me. The charity will then be able to use this data to help improve their campaigning efforts to encourage more to quit the following No Smoking Day.
No Smoking Day accomplishes frequently high levels of public awareness and participation, making it one of the longest running and most effective health campaigns in the UK. Additionally, once every three years, the charity carries out a thorough three-month assessment of the day's effectiveness in helping smokers to quit. This data provides a continuing impression of how effective No Smoking Day is regarding assisting smokers to quit after the day. As a result of No Smoking Day, tens of thousands of smokers are inspired to quit each year.
Why I have chosen No smoking day? Why is it important?
I have chosen to focus my campaign around no smoking day as at my sixth form the majority of students are aged between 16- 18, and by the end of sixth form will be able to buy cigarettes and other forms of tobacco products for themselves, so although many do not smoke yet I believe it is more important to make them aware of the dangers of smoking beforehand. Also I believe in theory it should be easier to stop people from picking up the habit of smoking rather than trying to get them to kick the habit. This is due to them not getting a taste or addicted to nicotine in tobacco, also not getting use to it being part of their lives.
Also it will cause allot less damage to their bodies if they never take up smoking in oppose to them taking up smoking then trying to get them to quit, as some damage will already be done. Although I do not want to rule out some advice on how to quit as some people may not take this advice and may start smoking in the future, or alternatively a few may already smoke so the advice on how to quit may be required. Or in some cases individuals in my school may have friends or family, who they want to help quit, therefore again finding the information useful.
Why is the school a good environment to promote health?
The school in my opinion is a great place to promote a health campaign such as no smoking day as the students will already be in the mind set to learn and take in important information as it is their reason for being there. Also as it is a school it has already got allot of necessary resources which for a health campaign:
- It has overhead projectors that are perfect for displaying my presentation to a larger group, where individual slides are clearly visible.
- Also if I required some classrooms are even fitted with interactive smart boards so I could engage more in my work by getting people active and coming up to possibly answer questions.
- It has large spaces such as halls, therefore I could give a presentation to more people at once with them all still being able to see fully
- It also has plenty of smaller resources such as pens and paper, glue, scissors, paper that could possibly be borrowed or used, saving and reducing the cost of the overall campaigns
- It features computer rooms so if the presentation was in one of them I could use this resource by maybe getting my listener to educate themselves by referring them to websites to research aspects, possibly dangers of smoking allowing them to have more of an active role.
- It also has the audience I require in one place, therefore I won’t have to hunt down people wanting to listen, and especially if I ran a help stand from the main hall at breaks then students would definitely come over.
(AO3-B3)
Produce a plan which breaks each main task into smaller component parts; accurate time/scales will be given for each component to complete the health-promotion campaign. It must have comprehensive pre-set criteria and all methods justified. Records of assessment will confirm observation of candidates demonstrating competence of confidence when carrying out the campaign. Analysis will be detailed, showing the ability of candidates to reflect on their findings and make reasoned judgments.
Aims and goals?
Now I have chosen which health promotion I plan to follow developing my own campaign I can set some aims that I hope to achieve through carrying out my campaign and delivering my presentation, which I will see if I meet by having a pre and post questionnaire.
- To inform and educate individuals about smoking statistics
- To make them aware of the dangers and consequences of smoking.
- To hopefully prevent and discourage individuals from taking up smoking
- To make sure individuals know where to go for advice for quitting smoking
Different approach methods? Selecting which ones I will use and how?
Next I researched all different methods used in health campaign s, to ee what they are, how they are used and how I can incorporate them into my campaign to help meet my Aims and goals.
The preventative model
The preventative model or the behaviour change model as it is also known is one of the most commonly used approaches in health campaigns. This model aims to change an individual’s behaviour and their attitudes to enable them to adopt a healthier lifestyle. Individuals are usually taught how to give up smoking, how to make their diet healthier. They are also encouraged to follow healthier guidelines. This model is used They also are likely to feel that service users have their best interests at heart and will benefit from following the advice that they give, outlining the positive effects on their day to day life.
This model will also be very heavily featured in my health campaign as It links in with the purpose to help reinforce, changing people’s attitudes making sure they are aware of the dangers of smoking, therefore putting them off taking up this habit.
The empowerment model
Service users will be given information about a health topic that they express an interest in. Using this information they will then make a decision independently, as the service user will be informed enough to make the decision themselves. Health promoters using this model will be an aid to enabling service users to identify their worries and will additionally provide them with suitable knowledge and skills to enable them to make a change. This means that the model relies on self-empowerment to be successful. By treating the service user as an individual who has worthwhile skills and experience which is equal to theirs, the health promoter will be more successful in both their role and task. Therefore the empowerment model seeks to encourage individuals to take control of their own health and occasionally the environment, as well as the choices they make. It is also called the client-centred approach.
The empowerment model will not really be strongly used throughout my health promotion campaign as my intended audience are not really adults yet and as they might not yet know the consequences and implications that come with smoking I do not feel allowing them to make their own decision is the right move. They may choose to attempt to show off to their peers by going against health advice and I may even end up promoting smoking in a way.
The educational approach
This seeks to inform and educate to promote health practices. It is also referred to as the informative approach. The aim of this model is to provide the service user with enough information about a health issue to allow them to make an informed decision about their lifestyle. The model respects the service users’ rights to make their own decisions, but if the health promoter feels that there are any issues which need to be dealt with then they will bring it to the attention of the service user. The health promoter’s aim is to inform service users about health practices which are in their best interests.
This model is also aimed at changing people’s lifestyles but, unlike the preventative model- which is instructional- the educational model provides individuals with suitable knowledge, information and skills so that they are able to make their own informed decisions about how to manage their health. The model assumes that individuals are in a condition to be able to make free choices once they are in full awareness of the facts, but this disregards emotional, environmental, social and economic factors. Also, in principle the model must allow individuals to make an informed choice to have an unhealthy lifestyle if they wish to, but in practice health educators tend to have a particular lifestyle in mind when they are presenting people with information.
As I will be informing students of the whole package that comes with smoking, not just the dangers but also the effect it has on your lifestyle, financial issues related to smoking and far more. Therefore I will be educating them, but at the end of the day they are going to have to make their own decision.
The medical directed model
The medical models purpose is to check if an individual is free from medically defined disease. This model is also called the interventionist model. It emphasises on the detection and prevention of a medically defined disease. Service users are encouraged to take advantage of services which aim to prevent illness such as smear tests or immunisation. A doctor or nurse would aim to persuade the service user to have the test best suited to their circumstances. As this method relies heavily on medical involvement the health promoter will need to be medically trained.
As this models purpose is to get people checked for medical defined diseases or illnesses and my campaign is focussing on getting individuals to adapt or not undergo a lifestyle choice this approach is not relevant therefore I will not use it in my campaign.
Use of fear as an approach
Also known as shock tactics this model does it exactly what it says, put fear into individuals. An example of this is using intense imagery to display the consequences of unhealthy lifestyle choices to instil fear into those who watch. As suggested by the name, the model encourages individuals to lead a healthier lifestyle by using fear. Individuals may miss out on messages the model attempts to deliver however as they may turn the television off due to the advert being too graphic. Such an advert may feature a man above the drink drive limit killing a child in a car accident he had. It would also be likely for the advert to continue to show the devastating consequences to the driver himself and the child’s family. No details are spared in such adverts as the health promoter aims to scare the service user into leading a healthier lifestyle effectively, and if they do not adjust let them know of the consequences.
Although some may argue that due to their age it may be seen as really cruel or unfair to show/ tell them the worst effects of smoking, I believe they are old enough to know the facts and that it is a great way to help steer them onto a healthy life. Although I do appreciate why people may argue that some images relating to the consequences of smoking may be too graphic to show therefore I will be aware of this why creating my presentation.
Engaging
As my target audience is off a 16- 18 age, and will most likely with friends who they are comfortable and talk to on a day to day bases, I need to ensure that my presentation keeps their attention and doesn’t bore them leading to them becoming distracted and talking. They need to be engaged and want to listen.
Resources Used?
Before choosing the resources I would use in my health promotion campaign I looked at the resources used by others in past health campaigns, some in which were also promoting no smoking day, to see how they used different resources and for what purpose.
Slogan
The first resource that I found which is a reoccurring factor throughout no smoking campaigns but gets updated each year is a set slogan. This slogan promotes the campaign and is usually in the form of a short phrase. For my campaign as the target audience is younger I wanted my language use to appeal to them more, therefore I chose “Step up.” This is not only a clear message to someone who maybe a smoker telling them to step up and quick but also I will use this slogan throughout my campaign initiating them to “Step up” and ask a question or give their opinion, therefore working it into the heart of my campaign.
TIME SCALE: The slogan did not take long to think off. I researched past slogans made sure I didn’t copy one just used them for inspiration and ideas.
COST: N/A
Presentation
The presentation will be created and designed before the questionnaire, therefore enabling it to be a strong evaluation method for my presentation. I used the software Microsoft PowerPoint, overall the presentation took the majority of my time in this chapter, as after
TIME SCALE: The time scale for this task wasn’t too long. I first constructed a list of the subjects I wanted to voice in my presentation, and then I ordered them into how I wanted my presentation to flow so was appropriate and would have the most affect relating to the approach models and my target audience. Overall I would say the total time spent on this task was 5 hours to create a foundation, then I kept going over it editing the information making sure it would be appealing to 16-18year olds, I did this by using references to things they like. For example weight in bugatti veyrons.
I probably re edited about 3 times, making another three hours than an hour to select certain fonts and presentation style that I edited nearer the end to make it more relevant to smoking. So in all my total time was around 10hours.
COST: As I already had the software available to me at school, it did not cost me, I did print of a copy for me to have in hand incase I went blank during delivery, however they were not needed and only took up a few sheets of paper so no more than 30p, plus again using schools ink so no charge agai although would have been under 10p.
Questionnaires
I will firstly use a pre questionnaire to identify my target audience’s knowledge of smoking; it will include questions that I hope to cover in my health campaign such as “how many people do you think smoke in the UK?” and “what are the dangers of smoking?” This will allow me to see how much knowledge 16-18 year olds already possess about smoking identifying on where they may lack knowledge.
After I have delivered my main presentation I will also use a post questionnaire. This will be focussed on the areas which I have covered in my main presentation and will therefore be an effective way to see how much of the information the audience as took in. In the evaluation process it will help me identify areas that I may be brushed over and could have done with more detailed explanation in.
TIME SCALE: The questionnaires didn’t take too long to make, the pre questionnaire took just over 1 hour, as I had to set out a layout and then think about what questions I wanted to include covering my aims. Also making sure they were easily understandable for my target audience.
Then for the post questionnaire I used about a1 hour of my time, I kept to the same layout so they would understand and know what sort of thing to expect. I chose my questions by reflecting to the assessment criteria so I could then use them in chapter 4 to evaluate my performance.
COST: I needed one piece of a4 paper for each questionnaire, as I delivered the presentation to about 20 individuals I therefore used 20 pieces of paper, amounting to about a £4 cost. Again plus ink charges but due to using the schools printer I did not get charged but it wouldn’t have been more than 20p really.
The cost was the same for the post questionnaire as well, therefore meaning 40 pieces of standard a4 paper was used.
Question Box
At the start of my campaign before I get them to fill in the pre questionnaire I will give each person a slip of paper to write down a question that they want to learn the answer too. This is empowering each individual as it is allowing them to choose what they want to know getting them involved and engaged.
I will after delivering my presentation empty out the comment box and depending on how time is going answer as many of the questions as possible. I may have found that I have already covered the question, if this does occur I will let the students know of this then using again the empowerment model ask them if they could now answer the question. This can again be used as an evaluation method.
TIME SCALE: It took about an hour thinking time to plan the idea of the question box and how and when they would put in questions. Then I had to think how to make it, and where it would be placed in my campaign outline. Overall the time thinking, designing and creating my comments box was around 3hours.
COST: To reduce costs I chose to use large tissue boxes for the structure of my comments box, then I wrapped it in plain sheets of A4 paper, probably about ten sheets once had finished covering all off it therefore about £11 cost, then I printed the front cover for the box of which was created using word art and picture from Google which I believe was relevant to my campaign. Costing only 5p on paper and no ink charges.
Comments Box
Similar to the purpose of the post questionnaire I will use a comment box to get an evaluative comment from each individual this could be how I performed, how effective they thought the presentation was, did they think the resources used were relevant and aided the campaign, etc. After the post questionnaire I will give each student a slip of blank paper for them to write their comment on. It will then be placed in the comment box which was formally the question box, but as I will have emptied it out and answered the question I can reuse the made box for a different resource
TIME SCALE: As the box is already made it will need no further work doing to it. Therefore my only cost will be 5 pieces of A4 paper; each will be cut into 4 strips to provide 20 strips for the students to comment on then place on the comments box.
COST: Again as the box has already been paid for and manufactured no further cost is required. The only cost will be the 5 pieces of A4 paper which will be about 25p.
Intended Outcomes?
My intended outcomes will obviously be to meet my aims.
- To inform and educate individuals about smoking statistics
- To make them aware of the dangers and consequences of smoking.
- To hopefully prevent and discourage individuals from taking up smoking
- To make sure individuals know where to go for advice for quitting smoking
I therefore am hoping that by the end of my campaign the students will be much more educated about smoking, realising the dangers to hopefully prevent and discourage them from smoking in the future.
Also my fourth outcome I will make clear to the students about who they can talk to and go for further advice on smoking as my presentation may have made them want to take action or research further.
Unintended Outcomes?
These will be the aspects which although I haven’t set out to cover I may be able to help and offer advice on. The main one which may come up is moving slightly of topic to other bad habits like binge drinking and drug use. I have actually already delivered a health education campaign on young age drinking in the past so I do have a good knowledge of issues relating to this. However in case any questions arise that I cannot answer I will ensure I know websites which can provide information on where the information can be found.
Evaluation methods?
As part of my campaign I will need to evaluate it after. This is to enable me to make sure that I campaign efficiently if I was to do it again. I plan to collect evaluations of my campaign by using the feedback provided by my audience in their questionnaires and also by seeing whether they know more about the dangers of smoking and maybe help me reflect on aspects that I may have skipped over and not covered in enough detail.
The questionnaires could even help me evaluate my own performance as if a consistent number of people struggled on a section of the questionnaire I may give an indication that I hadn’t explained it properly due to fault of my own presentation skills, maybe not focusing enough on a particular area, going over it to quickly.
Also the question box will let me know if my target audience learn and benefitted from the presentation as they hopefully I designed my presentation with them in mind hopefully covering the areas they were interested in.
Chapter 3 Summary/ Evaluation
To enable me to produce a successful campaign I had to undertake research into my given campaign area, smoking. I did this by using a wide range of different information sources such as using smoking websites like:
I looked through the website for relevant information that I felt my target audience would feel wanted to know and also help meet my aims. Such as negative effects of smoking on the body to support the fear approach to discourage them from smoking. I also gathered primary data by interviewing two health professionals who gave me a wide selection of information on my chosen area, they also gave me some strong ideas of areas to focus on throughout my campaign such as websites where individuals can go for more information. On top of this also using leaflets and books from other campaigns to raise awareness built on my knowledge and I incorporated important information into my campaign.
In my opinion I worked hard to produce a detailed plan, which identified what resources I would use in my campaign approach to start of with such as the use of fear, as my target audience being made up of 16-18 year olds will think they know best and won’t be easily swayed therefore making them aware of the dangers will hopefully scare and prevent them smoking. For each of my resources I used accurate time scales identifying how long each took to design and create, ensuring I allowed enough time for each. I also believe I showed an in-depth understanding about how each resource would benefit my campaign. Such as The comments box which would be used as a way to evaluate my performance and any other points that students felt I did well or could use improvement.
I chose strong aims that I felt were important and really the main things that most smoking campaigns should try to cover and implement information on. Such as trying to discourage younger aged people from smoking my making them aware of the lifestyle effects. I thought of intended and unintended outcomes in my campaign that I would try to cover to ensure I met my pre-set criteria, e.g. answering questions about other dangerous lifestyle choices such as drugs which I had learnt about through my coursework. The methods I used in this campaign I believe I clearly justified each was relevant and added to the campaign, alongside keeping costs down as much as possible by using school resources but also as this might not have been possible in other campaigns making sure I kept a running total of the costs for my campaign resources.
Chapter 4 (A04):
Evidence of the impact of your health promotion campaign and your own performance.
Chapter 4 (A04):
Evidence of the impact of your health promotion campaign and your own performance.
(AO4-A3)
Candidates will provide an in depth evaluation of the impact of the campaign which includes evidence of the success of the campaign against pre-set criteria.
(AO4-B3)
Candidates will reflect on their own performance during the planning and implementation of the campaign in order to complete a comprehensive evaluation of their own performance which shows evidence of in-depth reflection, the ability to analyse, make reasoned judgements and draw valid conclusions. Recommendations for improvements should be made; these should be achievable and realistic.
AO4 -A3: A comprehensive evaluation of the impact of my health promotion campaign which includes evidence of the success of the campaign measured against the pre-set criteria.
The aims and objectives
After carrying out my campaign as a whole I believe that the majority of all my aims were met to certain degrees. My aims were:
- To inform and educate individuals about smoking statistics
- To make them aware of the dangers and consequences of smoking.
- To hopefully prevent and discourage individuals from taking up smoking
- To make sure individuals know where to go for advice for quitting smoking
I feel my fist aim “To inform and educate individuals about smoking statistics was successful and completed. I know this because in my pre questionnaire I a lot of the general knowledge questions were answered incorrectly indicating that they did not have a strong knowledge of for instance how many people smoke, what percentage of teenagers smoke. In some cases their answers were very far off. However in the post questionnaire there was evidence of them taking in the information from the presentation as they were able to answer the questions relating to it. Also they managed to answer their own questions in some cases which they put in the question box at the start of the presentation, for example “what are the effects of my body due to smoking?” The student then spoke about issue highlighted in the presentation such as an increased risk of developing lung cancer.
My second Aim “To make them aware of the dangers and consequences of smoking,” I again think I completed this aim to a high degree as the individuals were participating in group decisions at the end, which was unplanned but again showed they had took in the presentation and were comparing opinions of consequences, weather they agreed or disagreed, they still took in what was said. They also made it clear that the knowledge they had learnt about the consequences of smoking was very interesting and they made it clear in the post questionnaire that they would apply the knowledge they had learnt in the future.
Hopefully my third aim “To prevent and discourage individuals from taking up smoking,” was met. However I will be unsure of this unless I was to meet the candidates who I did the presentation to in the future to see if they smoke. Although in the post questionnaire 80% did say that they were less likely to smoke due to learning and listening to my presentation and the effects of smoking especially. Also A massive 95% said they would recommend my presentation to a friend, therefore reflecting that they must have enjoyed it and found it useful to say this.
The campaign was suitable for my target group as I used statistics relevant to their age and culture. I also manipulated the data to be more relevant to them and also made judgements from it that they could relate to in the presentation. I think that the presentation could easily be used on a different age group as the information is easily accessible in the campaign.
The questionnaires will need editing if the target audience changes. If it was aimed at older target audience, then I would change the questions so they were more relevant and perhaps rather than the aim “To prevent and discourage individuals from taking up smoking” it would have to be changed to “To encourage individuals to give up smoking.” As by an adult age they will either smoke or not. Really I would hope that people under the age of 16 would not smoke therefore my presentation would not be appropriate. However I am aware that some do start at secondary level so around age 13 therefore this presentation would be able to be aimed at them without being edited. The language may also need changing and could be more technical and go into specifics if aimed at an older audience.
I also feel that my school was a good place to present the campaign as it allowed the students to engage with each other about the information. Additionally the school had a suitable room to present the campaign in, using school resources such as projector and even pens were made available to them through supervising teacher. I feel the campaign could also be presented in a youth club or perhaps even adapted into a leaflet that could be made available at doctor’s surgery’s and hospitals.
The main approach in my campaign was the use of fear. I feel that this was suitable because encouraging the pupils to be scared of the consequences and effects of smoking clearly worked as this was outlined through the post questionnaire, as many will not smoke due to this presentation. It has put them off smoking as a whole.
I also feel that this was a good approach to use as it was easy to apply the information to it, which made my presentation more understandable and it was commented as being a good approach on the post survey by teacher and observing students.
The other elements of approaches that I also involved such as
I felt that I had plenty of time as I planned my campaign effectively. I also kept it simple to help prevent me from making any mistakes that could result in more time being needed to produce it. This allowed me to present the campaign effectively and to maintain good control over it. The plan was also flexible which would have allowed me to adapt it to suit any requirements that could have occurred. I also ensured that I stuck to the plan to prevent me from falling behind and encountering complications with the campaign. The timing for each task was met and the costs were though out well therefore allowing me to complete all my resourses without getting confused or in a mess.
I felt that the campaign was cost effective as it roughly cost £2 to cover the ink and paper for the questionnaires. This is a very small amount as many local campaigns can exceed costs of £3 million. I also think that the campaign was cost effective as the NHS spends millions treating tobacco caused diseases and conditions a year and the campaign helped to reduce the likelihood of people getting them, which in turn will reduce the amount of money spent by the NHS advising and treating smoker related problems in the future.
AO4-B: Candidates will reflect on their own performance during the planning and implementation of the campaign in order to complete a comprehensive evaluation of their own performance which shows evidence of in-depth reflection, the ability to analyse, make reasoned judgements and draw valid conclusions. Recommendations for improvements should be made; these should be achievable and realistic.
I did not make any errors during my presentation and felt my whole campaign layout flowed well everything went as I had planned it to go, I didn’t even need to use the cue cards which I had designed for my presentation encase I froze up or went blank under pressure.
I felt I delivered the information accurately and also concisely which would mean my audience in the future will think twice before trying a cigarette or especially deciding to take up smoking due to long term effects. I felt I interacted well in my campaign as I was asked a lot of relevant questions that were placed in the question box which I was able to answer, there was only one question that I was unable to answer when I was asked about such drugs as weed and their illegality and what class drug they are in, however this was part of my unintended outcomes and I was able to refer them to websites where they could find the information.
I got involved with my audience by giving them two questionnaires to fill in, also asking them to create their own question and comment. These interactive tasks where my audience members would have to give their own opinions got that involved, I could tell they enjoyed this instead of being spoken at continuously, some even identified it as a strength of the presentation on their comment slip.
I felt I was organised as I fully planned the campaign and also ensured that I kept to deadlines and made sure I had any relevant resources printed and ready insuring I had the correct amount and spare in case mistakes were made by candidates. Overall my Aims were met as I mentioned, I know this due to individuals speaking to me at the end of the campaign about that they were going to look at further information and refer family members to websites that help people quit smoking. This was another unintended outcome that I did not plan but was very successful.
My performance was good because why interacting with the group I also contributed to their conversations rising further issues for them discuss. I also felt I used the correct tone and a good varied pace along with welcoming and strong confident body language to indicate I knew exactly what I was saying. My performance was also good because I used simple language to help prevent barriers being created when campaigning to the group of people. I felt that this really helped as people could digest the information a lot more effectively with ease.
One improvement I would make if I was to do the campaign again would be not to rush through it as much, although no one commented on me doing this, I felt under a bit of pressure therefore tried to get through it fast not engaging in conversations with audience as much. I also didn’t provide the audience with the results of the questionnaires; this is due to me wanting to maintain confidentiality so making the questionnaires nameless. Before handing out the pre- questionnaire next time I will allow the students to have more time to think and discuss there smoking habits and what they know to make sure their answer are more concrete, although I don’t want them to try and appeal to social trends. The campaign was fairly easy to clean away, it involved shutting down of laptop and projector and collecting paper and comment box. I also moved a few tables and chairs so they had space and could see clearer which I made sure to return to how I found them.
My teacher assessment was as follows:
‘It was clear from watching the presentation that Jake used a variety of different approaches to deliver his campaign. He made his audience feel involved for the majority of the presentation and they all appeared engaged and as if they were paying him their full attention. I feel that he could have put more visual imagery into his presentation, especially when demonstrating the consequences and effects of smoking, perhaps showing some images of cancers and worse effects to acre meeting his fear approach. I also felt that he could have highlighted further consequences possibly, although he did promote the most important ones. Maybe he could have asked a health professional to come in and give an account of what exactly happens to the body, maybe even bring in a jar of tar to help disgust the individuals. I felt that he did a good job of warning people about the other effects of smoking, and how he identified lifestyle choices and health risks. I agree that fear was the correct approach for the campaign topic especially with the intended audience. Overall Jake presented well, his campaign was effective and he got involved talking to students.’
This assessment reflected my own thinking and that my ranges of approaches were portrayed in my presentation and all were relevant and added to the presentation. I can also deduct from this that I did my campaign well as the assessment said that I was effective in using research to make my audience aware of the dangers of smoking. One improvement identified to me as by the teacher was further suggestions and going into more depth in consequences, although I do understand what she is saying I felt I used enough information to meet my aims and wanted to be careful not to cause the students to become bored. The observation does show that I delivered the campaign well as the observer has said I made my audience feel involved which means that I showed a good level of communication during delivery. This is further shown when the observation states I successfully warned my audience of the dangers of alcohol as the results of the survey also show this has happened. However as the observation says I should have been more visual in some areas of the campaign I do feel there is room for improvement and if I were to deliver the presentation again I might just include a slide identifying images of each different consequence due to tobacco abuse.
After carrying out my campaign and looking back at my pre-questionnaires, I can tell that before I did the campaign That the majority of my audience 80% viewed smoking as uncool, one opinion expressed to me why delivering the campaign was “smoking is a dirty habit with no advantages.” This comment sparked a lot of discussion, if I had extra time I would have asked the students to have a class debate on the advantages and disadvantages. By doing this I believe they would have clearly seen that there are no real advantages.
One piece of evidence that proofed that my campaign was a success was the fact 75% of students said they were less likely to smoke due to the information they had gathered from being a part of this campaign. This means that my campaign was a factor in reducing the number of students who smoke. I can therefore infer that these results have occurred because my audience were informed of the dangers of smoking and the fear approach, coupled with educational information has allowed them to make the intended choice. If perhaps the presentation was passed on to further students in schools and in the areas it will help reduce the amount of young smokers.
The questionnaires also allow me to believe that I effectively informed my audience of a variety of ways in which they can be affected by smoking in the campaign. This is because I asked both in my pre and post questionnaire general knowledge questions relevant to smoking, consequences, information, lifestyle factors.
Many questions in the pre questionnaire were answered incorrectly, however after in the post questionnaire they were answered correctly, for example the question “Can you name a health risk relating possibly due to smoking?” in the pre questionnaire 65% of people just put the word cancer, this could possibly show boredom as I felt that until the comment slip and presentation were introduced to the students they were switching off, and not really interested. Although some cancers are it is more lug or throat cancer, I made this clear o the student when going through the presentation.
However in the post questionnaire 95% of the students put a more comprehensive detailed answer, such as: “One health risk could be decreased fertility levels and reducing the chances of a healthy pregnancy and baby.” The fact the question was answered in a full sentence comprehension approach showed the client was keen to answer, engaged and wanted to show off their knowledge.
In this Unit, I also got the chance to view other peer’s presentations on different health campaigns. One thing that cropped up in each was the healthy guidelines for whatever the campaign was on. Although I didn’t really mention this, althought really there are no healthy guideines for smoking, but this howver could have been a point I highlighted. I feel that this was because I didn’t discuss it much in the presentation. The information was also at the start of the presentation so my audience probably didn’t pay as much attention to it as I would have liked. This could explain the lack of awareness of drinking limits in my audience after the presentation. Next time I will make the drinking guidelines more obvious to my audience and discuss it more to ensure that I have campaigned about drinking guidelines effectively.
I had an 80% response of ‘yes’ to ‘Do you think you would know what to do if someone had alcohol poisoning’ in the post survey. As I didn’t ask this in the first survey, I cannot make an estimate of how many people learnt about it from the campaign, meaning I don’t know how effective my campaign was. However as the results indicate the majority of my audience know about the dangers of alcohol poisoning I can assume that any work I covered on alcohol poisoning in the campaign had an effect on my audience and was effective to some extent.
50% of my audience said that they will use the knowledge learnt from the presentation in future situations in the post questionnaire. I can assume that this means that they will use the information to lead a healthier lifestyle, which means that my aim to encourage people to lead a healthier lifestyle was met to some extent, meaning my campaign was effective in a way. If I was to measure the healthiness of members of my audience before and after the presentation, the results would only be correlational as I have not manipulated any variables. This means that I cannot say the presentation caused my audience to become healthier alone as there are external factors and therefore couldn’t judge the effectiveness of my campaign alone on their health.
In the post questionnaire, I asked my audience about improvements that they would like to see if the presentation was done again. One response was ‘I feel that the layout of the presentation could have been made more relevant to our age’ if I were to campaign about the dangers of alcohol again, I would ask in the pre-survey what sort of campaign would appeal to each individual and act upon that. I would also research further into campaigns aimed at teenagers and adopt their more visual methods to bring the message across.
Another response in the survey was ‘I enjoyed the presentation but found the graphic images too distracting’ I will not act further upon this as my aim for the graphic images in my ‘use fear as an approach’ was to make my audience realise the actual effects of alcohol. As this individual is now aware of the effects of alcohol visually the campaign was effective to some extent. Next time I might show the images by themselves and then remove them before explaining the physical dangers of alcohol to ensure that the audience is more aware of why the things in the images happen.
A third response that I found interesting said ‘I feel you could have had a more kinetic approach to the presentation, such as showing people what a weeks’ worth of units look like in a bottle and also by asking members of the audience about any effects of alcohol that they may have experienced’ I felt that this response had been produced by someone who paid a lot of attention to the presentation and also by someone who was also likely to drink less as a result of the presentation. I think that the bottle idea would be good, but then there would be the problem of attaining that amount of alcohol and storing it properly. I am also not of the legal age to purchase alcohol yet so I would not be able to buy it myself. It would also be costly and make the campaign less cost effective. In addition the discussion seems to be a good idea but it might get embarrassing for some which would put them off the campaign. Ideally I would only tell people to discuss their issues with alcohol if they wished to, but then there would be the problem of other students exclaiming their peers’ alcohol problems without their consent which may cause a dispute. This wouldn’t be effective because the campaign would cause people to fall out which may put them off listening to the presentation. As a result there would be less people drinking safely than intended from the presentation.
To improve the campaign and its effectiveness, I would firstly research further into how to be more appealing and effective to an audience of this age. I could do this by investigating other campaigns aimed at this age and also by asking individuals what features they would like to see in a future presentation and also if they feel whether they would be effective on them. I could ask a question about this in the first survey and then act upon the responses that I feel are relevant in a suitable way. I feel if I were to do this campaign again I should also make the section about drinking guidelines more in-depth and attention grasping as the surveys and teacher assessment have both suggested I needed to have had made more of an effort in campaigning this effectively. One way in which I could do this would be to ask the audience what they think the guidelines are before telling them. This would also be a suitable way in which to measure the effectiveness of campaigning about drinking guidelines. My results from the survey also indicate that I need to reconsider how I use my imagery as a part of my ‘use of fear’ approach. I feel the best way to remodel the images would be to show them separately from the information I provide about them so that they are not too distracting to my audience. I feel a final improvement to make would be to make the audience feel more involved during the analysis of the survey results. I could possibly do this by showing them the results and asking them how they feel about these. This would further allow them to be able to make their own decision about how much they will drink after the campaign as I am providing them with information that is highly relevant to them.
Chapter 5:
Conclusions and evaluations
Bibliography
Appendix
Chapter 5:
Conclusions and evaluations
Summary/ Conclusion chapter 1
In my chapter 1 I first started by researching and demonstrating a sound knowledge and understanding of health and well-being. I did this by discussing and incorporating a range of different definitions and opinions on health such as the holistic definition. I also spoke to health professionals about how they described the different definitions discussing which their favourite was and why. To enforce how effective these definitions were I made sure to mention how they supported and viewed all aspects of health and well- being including physical, social, intellectual and emotional factors.
Also I have shown a comprehensive description which shows an in depth understanding of more than two different factors affect health and well-being. I have gone into great detail giving a wide range of examples in my work. For example instead of just stating environmental factors and using a brief explanation, I have actually used spate paragraphs breaking down what comes into environmental factors then analysing them systematically. These are such things as Air pollution and housing for instance.
In section C I think I showed not only an in depth description of what the medical and social model of health are, but also an accurate and vital information explaining why individuals fail to conform to health advice giving a range of different examples raising some interesting and engaging examples within both my secondary and primary information.
In my final section that was centred on ways in which different illnesses or life style choices affect an individual’s life. I used a range of different examples such as how binge drinking and heavy smoking can affect an individual’s life identifying ways in which it impacts on physical intellectual, social and emotional aspects of a person’s health and well-being. Also I made sure to comment how to also combat these habits to promote a better life style. For example if a heavy smoker using the quit smoking website for information or maybe no smoking day so you can quit with others and not feel alone.
Summary/ Conclusion chapter 2
I feel I have worked hard through this chapter gathering the appropriate information from both primary and secondary information sources. I believe I have been accurate and worked independently to produce a comprehensive job description of health visitors and health educational specialists, identifying individual tasks that they are involved with in a range of different environments. Also I believed I discussed in detail the skills and qualities that are essential for these job roles to be a successful and good at this job. An example of this would be empathy, showing the correct response and letting the client know you care.
I also have given a strong explanation of a range of preventative messages such as screening explaining and even grasping why they are important and to show a fair argument identifying even draw backs of some of the preventative measures. Such as although screening is designed for people without health risks to help find if they may be developing cancers for instance, It also has been known to give an unclear idea and an inaccurate diagnosis.
I also spoke a great deal about many different health promotion initiatives, I tried to cover a range of different ones focussed in different areas such as healthy living, smoking and drinking. Also asked health professional which initiatives they implement and why they support them in particular. Also how they feel they have adapted statistics of health in the UK.
Chapter 3 Summary/ Evaluation
To enable me to produce a successful campaign I had to undertake research into my given campaign area, smoking. I did this by using a wide range of different information sources such as using smoking websites like:
I looked through the website for relevant information that I felt my target audience would feel wanted to know and also help meet my aims. Such as negative effects of smoking on the body to support the fear approach to discourage them from smoking. I also gathered primary data by interviewing two health professionals who gave me a wide selection of information on my chosen area, they also gave me some strong ideas of areas to focus on throughout my campaign such as websites where individuals can go for more information. On top of this also using leaflets and books from other campaigns to raise awareness built on my knowledge and I incorporated important information into my campaign.
In my opinion I worked hard to produce a detailed plan, which identified what resources I would use in my campaign approach to start of with such as the use of fear, as my target audience being made up of 16-18 year olds will think they know best and won’t be easily swayed therefore making them aware of the dangers will hopefully scare and prevent them smoking. For each of my resources I used accurate time scales identifying how long each took to design and create, ensuring I allowed enough time for each. I also believe I showed an in-depth understanding about how each resource would benefit my campaign. Such as The comments box which would be used as a way to evaluate my performance and any other points that students felt I did well or could use improvement.
I chose strong aims that I felt were important and really the main things that most smoking campaigns should try to cover and implement information on. Such as trying to discourage younger aged people from smoking my making them aware of the lifestyle effects. I thought of intended and unintended outcomes in my campaign that I would try to cover to ensure I met my pre-set criteria, e.g. answering questions about other dangerous lifestyle choices such as drugs which I had learnt about through my coursework. The methods I used in this campaign I believe I clearly justified each was relevant and added to the campaign, alongside keeping costs down as much as possible by using school resources but also as this might not have been possible in other campaigns making sure I kept a running total of the costs for my campaign resources.
Bibliography
Leaflets:
No smoking leaflet
Text books:
Ewles L Promoting Health
Appendix