• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and Contrast Two Magazine Advertisements,

Extracts from this document...

Introduction

Compare and Contrast Two Magazine Advertisements, Comment on the Language and Grapalogical Choices Made Media is all around us: newspapers, television, radio, films and advertising. Society is continually confronted and manipulated by images, slogans and hidden meanings. The process of design is complex and each stage of development sheds light on the methods used to influence us, the audience, to buy. This essay will analyse the design process, review the various persuasive techniques used and comment on their effectiveness. Taking into consideration, the audience and purpose is an essential component of designing an advertisement. Reaching and controlling your niche market starts when the accounts team undertake market research, which in turn influences the concept of advertisement. In the Gandalf advertisement, the target audience is probably women who will buy this sculpture for their partners, children or themselves. We know this because this advertisement was placed in a women's magazine. It has been placed there so that people reading the magazine would see the product and think that it would be a great gift for their partners or children, etc. ...read more.

Middle

It has all been done with numbers and symbols. All of the symbols are positive and are there to reinforce the positive subliminal message about the car. There is a picture of the car which is in the bottom right hand corner of the page. It is there because when the reader reads the advert their eyes work from the left hand side of the page to the right hand side where the car is. Linked to this, is the creative team who will consider how the audience 'read' the advert. Research into how the human eye looks influences the choices made by the designers. For example, in the Gandalf advertisement the audience are drawn to the large picture of the product which is in the centre of the page, because this image is large it stands out and the reader's eyes are drawn to it. In contrast to the Gandalf advertisement, the Peugeot 206 advertisement has the reader look at each of the symbols working from the left hand side of the page to the right whilst trying to depict them. ...read more.

Conclusion

Also, the 'film can' promotes safety and protection with the tough canister protects the delicate film inside just like the car and the person inside the car. Also, the symbols point to the potential customers such as the gender of the potential buyer. The 'yin/yang' represents the balance of masculine/feminine and that the car is suitable for both men and women drivers. In addition, there is the fact of how the car makes you feel as a driver. The 'smiley face' is happy which states that the car is joyful and pleasurable to drive. Additionally, there is the 'heart' which states love, once you've driven the car once you will fall in love with the car and want to own it. In conclusion, both the advertisements set out to persuade the reader to buy their product. The Gandalf advertisement uses language to persuade the reader which is far more effective as the reader can read about the qualities of the figurine and see the detail in the design of the figurine. Where as, the Peugeot 206 advertisement uses symbols to persuade. These symbols persuade the reader but doesn't do it as effectively as the Gandalf advertisement as there are no words which means that it is more difficult to understand and follow. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Essay on sexual stereotyping in two advertisements

    Boys like to collect things not just have one thing so the advertisers have put more products on sale because they know the boys will want to buy them all. However, the advertisers have put one product on for sale for the girls because they feel one big, product will

  2. A study of the representation of women in magazine beauty advertisements, with close reference ...

    The pressure on teenagers means they find it difficult to resist or question the messages given to them by the mass media. This mass communication has created a national force that erodes personal and public standards of beauty. Women as a whole are the most lucrative audience for advertisers.

  1. Marketing Media and Audience Feedback

    is usually crafted for each market segment or for each product offering. Borden goes on to suggest a procedure for developing a marketing mix, claiming that you need two sets of information as a list of forces that influence these decision variables, and a list of important elements that go into the mix.

  2. Exploring Printed Media Texts I have selected two advertisements printed on paper to compare ...

    Social Work it's all about people. On first glance the page does not look like an advertisement, it could be an article, or an illustration for the article on the opposite page; the content is presented very low key although the depiction and hand-drawn startling hand-drawn and photographic mix of the illustrations used, catch the attention

  1. Compare the persuasive techniques used in the two charity fundraising advertisements. Which advertisement ...

    This encourages the reader to believe that ten pence is a tiny amount. The "Bhopal" advertisement also uses rhetorical questions as a persuasive technique. After we are told how little the people of Bhopal are given, the advertisement asks the reader, "What will that buy?

  2. marketing research

    Also, by having a casual chat with salesmen, managers, and shop owners, I can gain valuable facts on how their shop is run, what product range their shop boast of, how their products are priced, and what sort of promotions they tend to carry out.

  1. Analyse, review, compare and comment on the features used in advertisements

    4:00 when teenagers get home from school. KFC are trying to sell the 'Variety Bucket' by using a catchy tune so teenagers will go out and buy the 'Variety Bucket', they also use words like 'only' to make the audience think that the product is cheap to buy.

  2. How effective are the advertisements you have chosen to study in appealing to their ...

    This is a very successful way of making the desirable product sound good, and to encourage the target audience to buy the product because of its "greater comfort." At the bottom of the advertisement there are some statistics stating important facts about the product.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work