• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6

Choose two advertisements that are closely related. Compare and contrast the two advertisements.

Extracts from this document...


Amin Bedri John Loughborough School Centre number: 12616 English Coursework Media Task: Choose two advertisements that are closely related. Compare and contrast the two advertisements. Media Skills Writers have different styles of writing and persuading methods. Both advertisements are advertising a computer package. Both writers of the advertisements show skills or persuading methods but these to methods have completely different techniques. The target audience for the Text A I believe are for Adults 30+. The target audience for text B I contemplate is for people of the younger generation such as adults 18-28. I think that the presentation devices used for text A is very eye catching. (When I first looked at it, it made me want to find out what it was advertising.) The adverts format and structure makes it very presentable. The title is written in bold. The title relates to how people may feel about computers 'Difficult. Temperamental. Hard to understand' When I saw this I immediately thought that the title was talking about children. Next to the title has bad tempered child with a sullen look on his face. Little did I know the title was ambiguous? The next line says 'Does a parent really' I still assumed it was going to say something about children. ...read more.


As a whole text A is very powerful. Its layout is creative. There are pictures to illustrate what they are talking about. Also borders around the title. Furthermore, there were three columns. Furthermore the font size was a reasonable size to read. Text B is advertising an IBM computer. It starts off with a big, bold title, which ask a rhetorical question "What's inside an Aptiva?" This made me think exactly 'what is inside an aptiva?' This immediately involves the reader. The writer took an informal approach to the advertisement. It kept on repeating the words 'stuff'. I feel that here the writer is trying to involve readers who are not really into computers and making it sound 'cool' by using the word "stuff" "Stuff. All the stuff you can imagine. Loud, colourful, fast-moving, enjoyable stuff. Stuff for adults. Stuff for kids. Stuff for dogs." I believe that in the first paragraph the writer does use the word "stuff" a little too much. The writer may perceive computers to certain readers as boring (Like how I felt when I read it). On the positive side this extract shows use of colloquialisms. This is a feature of non-standard English. The word "stuff" is appropriate for a conversation, and here this involves the reader even more than before. ...read more.


This advert had to be comical it is being sold at Toys "R" Us. On the other hand text A doesn't have any colloquialisms. There was use of technical language in text A "integrated CD-ROM drive", " 'plug-and play' printers" If it was set out in more than one column and the writer described the computers features that helped persuade the reader. To persuade the reader text A associates computers with children, but stating that there computer is easy to use no frustration. Text B associates the computer with humour and presents the computer as fun to use. Text B tries encourage the reader to buy the product by giving jokes. That is a superior persuasive method. For text A I can't think of any suggestions to improved the advertisement. The font size on text A as reasonable and easy to read on the other hand the font on text B was very small. Not everyone will be able to read that advertisement clearly it becomes unreadable. Some readers may have to strain to read that advertisement. All in all text A the Apple Macintosh Performa is the computer I would buy. Its cheaper, there is a support line, I could buy it from various shops and it seems to me that the Macintosh has much more features to it. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Compare and Contrast Two Magazine Advertisements,

    The language used in very persuasive. One of the most persuasive language devices used in the Gandalf advertisement is that of modification. The design team have used a series of pre and post adjectival modifiers to enhance the overall quality of the figurine. Examples such as, 'fearless expression', 'superb sculpture' and meticulous hand-painting' (all pre adjectival modifiers)

  2. In this essay I will compare two advertisements both of which are marketing motor ...

    Both the Nissan X-Trail and the Fiat Seicento 2Tone use adjectives and modern language to persuade the reader. The Seicento 2Tone uses play on words such as, "Kinky Boots", as the word 'boots' is cleverly linked to the image of the two cars parked next to a large shoebox.

  1. Gender stereotypes in two adverts and how the US Government publicises its War on ...

    The multiple images shown throughout the commercial do serve a specific purpose. The house and the computer, for example, establish the subversive nature of the activities that will follow. It would be hard to assume that terrorists coordinate and perform their attacks without the help of computers, so while illustrating

  2. Contrasting Static Advertisments. The advertisements that have been selected for this language study ...

    The Absolut advertisement does not use much colour. It features a darkened wall with a white spotlight shining on a watermark on the floor of the static which is where the missing bottle is supposed to stand. The only colours that are used are the white light and the black-purple shadows on the corners of the page.

  1. Corporate Video

    In the filming stage I would be the director and camera operator, the other three group members would be a continuity officer, health and boom microphone operator and assistant camera operator. Before filming a person being tattooed I had to ask them if I could film them and have them

  2. From your own research choose four advertisements and write a detailed analysis of each, ...

    The second advertisement I have decided to analyse is "Boss No.1". I think that the target audience is men from the ages 25-45. The picture, situated in the middle, of the page shows the type of person who would wear "Boss.No.1".

  1. Media Coursework, Advertisements

    is going towards a useful cause: "six projects will be given priority". Finally, there are also many linguistic devices within the advert: alliteration: "senseless slaughter" and repetition: "there are... there are... there are" are used to stick in the readers' minds.

  2. Marketing Media and Audience Feedback

    A front page folio line joins the nameplate and consists of the volume number, issue number, command, location and date of publication. The inside page folio line, on the other hand, generally runs at the top of each page. It can also run as part of a flag that appears

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work