Compare and contrast the two advertisements, Trade Warehouse and Network Three
Trade Warehouse and Network Three aim to entice their viewers to purchase their merchandise.
The purpose of the Trade Warehouse advertisement is to encourage people to but their product. It is also inviting people to come to the warehouse for the reason that the advertisement provides directions to the location of the warehouse, where as the Network Three advertisement requests its audience to buy the phone. The purpose of the Network Three advertisement is to manipulate your response to a positive one to make you buy the phone:
“They said it wouldn’t catch on.”
This makes you want to change your response to one that will be, ‘I think it will last, so I will buy the phone’.
Both these advertisements are similar in their purpose as they both try to encourage their audiences to purchase their products.
The two-advertisement aim at two types of audiences. The Trade Warehouse advertisement targeted audience is local people living in the area; this is because it gives directions to its one location. The advertisement is aimed at an unsophisticated audience who have a limited expenditure budget this is because the advertisement gave the impression that it was a powerpoint presentation running, however the Network Three advertisement is aimed at a wider audience, a worldwide, universal audience. This is because the advertisement started off with a globe rotating. This gave the impression that it is aimed at a worldwide audience.