• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

From these observations I developed the specific focus for my project 'have new media technologies lead to the diversification of the popular music genre and has there been an impact on contemporary youth culture?'

Extracts from this document...

Introduction

My chosen topic was popular music and youth culture. A focus for my project started to develop after I observed that the range of music genres represented through media formats such as multichannel TV and the radio is becoming increasingly diverse. I also noticed that pop music itself if becoming more diverse, and that youth culture seems to be fragmenting into smaller more niche groups. From these observations I developed the specific focus for my project 'have new media technologies lead to the diversification of the popular music genre and has there been an impact on contemporary youth culture?' I began with a trip to my local library(s), where I looked for books by media academics containing theory on the music industry, new media technologies, and youth culture. I found it useful to browse the contents pages of these books for sections of relevance. ...read more.

Middle

The internet's vastness is mainly due to it being unrestricted. However, this also means that we must always be wary of internet content. When using the internet, I always recorded who was producing the material and for what purpose. By this point I had reached a stage in my project where there was little more I could learn from secondary research. I decided to produce a questionnaire. I started by identifying what I wanted to find out and then devised a number of questions to try and identify the recipient's social identity and their media consumption habits. When writing my questionnaire I tried to make the questions open ended but not leading. I piloted this questionnaire by giving it to two of my classmates. I was happy with their interpretations of, and answers to my questions. I made a few minor adjustments and handed out 50 copies to people around school. ...read more.

Conclusion

I interviewed Mr. Vanstratten, a new teacher at school who has been working in the new media industry for over 10 years. Although most of what we talked about was largely irreverent I gained a valuable and interesting insight to the media industry, and how it is changing. Towards the end of my research time it started to become apparent that I needed to extend my research on multichannel TV. I decided to survey people watching music channels on multichannel TV. I simply asked two people to watch multichannel TV, whilst I filmed the TV screen in each case. I feel this was very successful technique. The camera was not watching the viewer, and the viewers seemed very unphased by its presence, it was quickly forgotten about all together. The technique gave me a good understanding of how this format is consumed. Overall, I used a range of primary and secondary methods of research, which yielded both quantative and qualative data. I used these methods to gain academic, popular cultural and audience research, and each had their disadvantages and advantages. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. Marked by a teacher

    "Digital Media is having a big impact on many things in this age. Examine ...

    3 star(s)

    Individual records of progress can be stored on hard disks. Many reference materials designed for browsing, such as encyclopaedias, are now designed in digital media format. Computer Aided Design (CAD) has also had a huge impact on the designing world.

  2. Write an essay describing how new media technologies affect you, your family and friends ...

    Not only does this save time and money as the service is free, but it means messages can be sent and received instantly rather than waiting days, or even weeks for a letter to be delivered by post.

  1. What is e-commerce used for?

    These technicians then should work together, each having a job to do but contrasting to another member. This way at least no job will be repeated and no time or money will be wasted. Then after the website has been designed they can watch the site incase any errors occur

  2. Interactive Media Strategies

    Now, the question is, what Revlon is offering to the audience is very much same as any other website is offering.

  1. Design and create a website for a company of my choice. I have decided ...

    stock checker This allows customers to enter in the product code to find out if we have the product they're looking for in stock. Results of survey All of theses suggestions will be considered in the process of making this website.

  2. Outline and discuss the view that media institutions are expanding and becoming more popular.

    There are many deals that means anyone who has a phone line, a computer and modem can be connected for as little as �12-�15 a month. In addition it now has a faster communication telephone line, which means that communication can reach top speeds, visuals images and sound can be quickly downloaded.

  1. Analysis of Music Video

    This video emphasises that point as there are not many music videos that have to be shown late at night, because of their content. Madonna saw this video and decided that she wanted Cunningham to direct the video for her song 'Frozen.

  2. Analyze an organization's media communication activities: P&O Cruises

    cruises company which form of British to attract customers who enjoy in English style. "Remind and reassure" its customers by telling them that the leisure cruising business was started by P&O in 1844. The step helps the company acquire trust from customers Oldest = standard = traditional (British)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work