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Games Master, like Edge, is a multi-format magazine.

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Introduction

2 Games Master Games Master, like Edge, is a multi-format magazine. Despite this similarity, the two magazines are significantly different in many terms of the language framework. The combination of a similarity and a variety of key differences makes the two magazines especially appropriate for comparison and analysis. The magazine appears to appeal to a younger generation of readers than Edge, which is particularly evident from the framework features of lexis and graphology contained within the text. Lexis The complexity of language found in Games Master is somewhat inferior to that in Edge. 'Propulsion' and 'innovative' are examples of lexis which are not comparable to the lexical elevation of Edge. There are also items which suggest Games Master's intended audience, like emotive language often used to modify verbs and nouns. Examples of this are 'dribs', 'drabs', 'zipping', 'whizzing', 'toxicity' and 'thwack' among many others. The words present a sense of comparative informality which would appeal to a younger audience, rather than older one. The amount of specialist lexis is relatively reasonable (see Pie Chart Analyses) but also lacks the elevation of that in Edge. 'Gameplay' is the most complex of these words in Games Master which strongly suggests the magazines audience as the 'casual gamer'. ...read more.

Middle

Instead of the harmonic order found in Edge, Games Master's screenshots are littered about on tilted angles with a relative lack of structure. Of course, this makes the page more appealing, especially to the younger eye. Another important feature lacked by both Edge and FHM is the appearance of the games character, twice on the first two pages. The character, Mario, dominates the first page in the form of a blown up screenshot extract. This signifies the intended audience and lays the foundation of the reviews style (basic with a low specialised lexis count). However, the most important feature is the award that is given to the game, situated on the first page - 'Gaming Masterpiece'. In my opinion, this is an indicator of the magazines relatively informal format as it is an encouragement for the audience to read the review, and which particularly draws younger readers into it - something which formal articles, broadsheet newspapers as an example, do not use. In reinforcement, this 'award system' is also used by FHM who use 'Game of the Month'. In relation to these two, Edge expectantly does not use such a system, and the games review score even takes a subsidiary role. In relation to this feature, the use of 'fact' boxes suggests similar things. ...read more.

Conclusion

Secondly, the non-dictionary lexical item of 'regurgitastic' is used. The 'word' itself shares the suffix of the adverb 'fantastic' and thus exaggerates the dictionary word, 'regurgitate'. The suffix 'tastic' replaces the previous one of 'tate'. The word now appears much more interesting and appealing to the younger audience. Thirdly, the use of the exclamation mark, '!', adds a degree of humorous instruction to the sentence and contributes to it's 'spoken' tone. A final point on this sentence is its ending, 'like us', which serves the purpose of encouraging the reader to do what has previously been said. Although they jokingly warn against it, the rebellious implications of the sentence will make the reader do it (spitting on the policeman) and the 'like us' ending will simply cause the reader to want to follow the magazines example. Discourse The audience of Games Master is significantly confirmed by the magazines lexical use and phonological features. The tone is generally 'spoken' in order to involve the audience more and particularly to appeal to their youth. Elements such as pronouns, exclamation marks and humour echo this theory. Games Master's purpose is to inform in a humorous way. However, it differs from Edge because it strongly bases its informing upon the games storyline rather than Edge's tendency to cover how good the game is - which is the point of a review. WORD COUNT: 1,339 ...read more.

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