Matthew Drage 10.A
Advert Analysis
The underlying purpose for this advertisement is, of course, to sell either this or another model of Jeep. Its striking central image of a huge, dramatically illuminated four-by-four vehicle, spraying mud in front of its clearly visible Jeep badge, would certainly catch the eye and attention of its target audience. It would also draw their focus to the text beneath the car and slogans and logos positioned left right and centre in the advert, and away from the small print at the very bottom of the page.
This advertisement would probably not be aimed at young people who had recently begun driving, or at people who are becoming quite old (i.e. sixty years plus). The cost of the car, a minimum of £27,995, would be a hugely off-putting factor for most people under the age of twenty-five. Many people of that age could not even afford the insurance, let alone the price of the car itself. A person who is old and frail would have a problem climbing into a car so large and high from the road, and therefore would likely be put off buying any Jeep. Farmers and large families may have an interest in buying this type of car; it would be of great use to a farmer for crossing muddy fields and climbing hills, and to a family for carrying children and luggage if on a trip or holiday.
The informative and friendly tone of the advertisement is also quite attention grabbing; it slickly and assertively breezes through a list of the features of a top-of-the-range model and tells the reader:
'Do not be mislead my other 4x4's,' and 'Do not compromise.'
Advert Analysis
The underlying purpose for this advertisement is, of course, to sell either this or another model of Jeep. Its striking central image of a huge, dramatically illuminated four-by-four vehicle, spraying mud in front of its clearly visible Jeep badge, would certainly catch the eye and attention of its target audience. It would also draw their focus to the text beneath the car and slogans and logos positioned left right and centre in the advert, and away from the small print at the very bottom of the page.
This advertisement would probably not be aimed at young people who had recently begun driving, or at people who are becoming quite old (i.e. sixty years plus). The cost of the car, a minimum of £27,995, would be a hugely off-putting factor for most people under the age of twenty-five. Many people of that age could not even afford the insurance, let alone the price of the car itself. A person who is old and frail would have a problem climbing into a car so large and high from the road, and therefore would likely be put off buying any Jeep. Farmers and large families may have an interest in buying this type of car; it would be of great use to a farmer for crossing muddy fields and climbing hills, and to a family for carrying children and luggage if on a trip or holiday.
The informative and friendly tone of the advertisement is also quite attention grabbing; it slickly and assertively breezes through a list of the features of a top-of-the-range model and tells the reader:
'Do not be mislead my other 4x4's,' and 'Do not compromise.'