Sport In Society : The Historic and Economic Development Of Sport

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Sport in Society: Task Five

In this assignment I have been asked to provide to a report including information for local clubs on the operation of the sports industry both locally and nationally. The sports I have chosen to study are Football and Rugby.  They both affect the economy on both a national and international basis. In this report I will explore the development and organisation of the sports industry today covering the organisation of sport through the public, private and voluntary sector; the role of education; the funding of sport both currently and historically; and the impact of media and sponsorship. I will then conclude in a summary stating why and how education, the media and funding have such an influence on sport, giving suggestions of how they might continue to influence and shape the development of sports.

  The sports industry currently has a very high influence on both the local and national economy, promoting a healthy lifestyle, providing entertainment, and showing role models and goals for young people to aspire to. Sport provides business opportunities, jobs, and advertisement/sponsorship facilities in the UK and helps to keep the national economy running smoothly. Regular sporting events are held regularly throughout Britain, whether a school sports day, Sunday league or a premier league football match. Sport is continually used or seen in our everyday lives; and with recent health promotion, its popularity is ever increasing. The television broadcasts different sports, and documentaries on sports. Special channels devoted to sports are also available, and sports have played a huge part in the development of the television industry.

  Another huge influence on participation in sport is PESSCL. This is PE, School Sport, and Club Links. The PESSCL scheme suggests that all children no matter their circumstances or abilities should be able to participate in and enjoy physical education and sport. It also insists on a minimum of two hours of high quality physical activity a week to be performed in schools. By 2006 this scheme had ensured that there was an increase of 75% in sporting activity within the educational environment. I think the PESSCL programme will certainly increase the rates of participation in sport in the UK.

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  The government are helping to improve this by setting restrictions on selling playing fields and recreational space. Before a restriction was put into place, 40 playing fields a month were being sold.

The government have also invested in school sports by donating £686 million to build new facilities, £459 on PESSCL, and £10 million in 2002 to help re build run down playgrounds in at least 500 schools. They have been funding and giving grants to the educational system to help purchase new equipment and coaches to promote sport further for a few years now and ...

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