Find out if recall of words is better when recalled in the environmental context of which the words were learned

The first 200 words of this essay...

Project brief

PB1

Aim: To find out if recall of words is better when recalled in the environmental context of which the words were learned

PB2

A directional alternative hypothesis will be used because there is previous research to suggest what the results will be, (higher recall rates when tested in the same context).

PB3

An experimental method and independent groups design will be used, as it lowers bias.

PB4

The advantage of using an experimental method is that it produces quantitative data making it easier to analyse. It also allows for high levels of control and the ability to establish causal relationship between the independent and the dependant variable.

The disadvantages of this method are that the quantitative data produced is limited, as it does not tell you the cause in much detail. High levels of control result in low ecological validity of experiment.

PB5

Potential sources of bias and possible confounding variables are ...

- Demand characteristics - participants may figure out what is expected of them, so change their behaviour to give the experimenter better data.

- Experimenter effects - the behaviour of