• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising in newspapers and magazines

Extracts from this document...

Introduction

Advertising in newspapers FLE's objective is to increase visitor numbers, so advertising in newspapers might be a good was to help achieve this FLE could consider advertising in magazines. There a number of advantages to advertising in newspapers, for example the advert might be publish is somewhat flexible in terms of size and colour; if they want a large advert this is doable in a newspaper spread rather than a small magazine, also, if they want a black and white picture, it will be more acceptable in a newspaper rather than a magazine. Also, it might be cheaper as the paper they use in newspapers is inexpensive compared to the glossy paper used in magazines. Newspapers have a wider circulation than magazines also, more people read newspapers than they do magazines; this is good for FLE and could lead to an increase of visitor numbers as more people would be exposed to FLE's advert. For example, 3,128,501copies of The Sun are bought daily. ...read more.

Middle

time and the images are sharper with more brilliant colours, this is an advantage as it catches the customers' eyes and overall, the advert appears to be more appealing. This means if FLE were to advertise in magazines, they could include pictures of their main rollercoasters, so their customers can see the actual attractions and this should help them attract more visitors. There are a number of other advantages to advertising in magazine. PPA researched that customers are more likely to find magazine adverts to be more 'acceptable', 'useful' and 'enjoyable' compared to other advertising in the media. This is probably because adverts in magazines are not a disruption to the readers enjoyment, and the reader has the option to turn the page over if they feel the advert does not interest them. Also, magazines are made to target a specific audience, and if FLE segment their market and advertise their theme park in the right magazine which is likely to be read by their target audience, the chance that the reader would be interested in the advert, which should help increase visitor numbers. ...read more.

Conclusion

If FLE were to advertise in magazines then, according to the research, there is more chance the customer will welcome the adverts and if they enjoy the advert, there is more chance of them taking action and visiting the theme park. IPC claims that advertising in magazine will make the company a lot of profit, they say the long term ROI will return be �2.77 if �1 is invested into advertising in magazines, whilst only �1.79 will be returned if the same amount, �1, is investing into advertising in other outlets. This is good for FLE as they might be able to make a bigger profit when advertise through magazine outlets, and hopefully be able to focus their budget on other things which may help to increase visitor numbers. The IPC claim that magazines are seen 'more credible' by those who read them than any other medium. This could be good for FLE as they want their customers to trust what they say and find their information reliable. If FLE build better relations with their customers, it could result in visitor numbers increasing. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

4 star(s)

Good evidence of research into print advertising but there could be much more application to the particular case of FLE. It is too general. A recommendation would be good for a specific magazine or paper

Marked by teacher David Salter 12/02/2012

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. NIKE SPRINTS AHEAD OF COMPETITION, YET HAS A LONG WAY TO RUN"

    Comfort-walking shoes should comprise contours and padding conformed closely to the feet, providing a snug fit at the heel and midfoot, with ample room in the forefoot. There are essential factors that Athletics take into consideration before purchasing a new pair of Sports based shoes.

  2. How can Chester zoo improve its marketing strategy to more successfully target 16-24 year ...

    Considering their general income level, this may prove to be a booster for increasing their attendance. -If their budget allows, they could begin to advertise in the "common" places that almost guarantee to be viewed by all the 16-24 year olds.

  1. Would A Tuck Shop Be A Profitable Business?

    But the answers are not very specific so I wouldn't know exactly what the demand and opinion is. My questionnaire had many objectives for me. These included how much if any profit (difference between the price and the cost of making a product)

  2. Business Studies Coursework

    2. Clothes Shop * You' could take advantage of the new clothes that come in stock as many people are willing to catch up on the latest trends * But when people don't want to buy those products it would come to a waste and you'd have to keep up with

  1. Fashion Marketing Concept. The function of Fashion Marketing.

    These results in workers needing overtime and as a result the factory orders can fill in new orders whenever they come in. Growth of unions is prevented because there is such a great demand for flexibility and minimum cost.

  2. To what extent will Boots marketing objectives assist Boots in achieving its long-term strategy? ...

    'premium' brands, giving a boost to sales and Boots' overall brand reputation. With affordable quality as a unique selling point, and a strong brand behind them Boots would be able to maintain their foothold on the market and allow a successful health and beauty group to form.

  1. The following report is on Tesco and is focusing on their promotional campaign. There ...

    drink and driving campaign > To inform the community of their performances. Survival In some circumstances organisations find them selves merely seeking to survive. Organisations still need to sell their products and keep customers satisfied. Promotion should remain the key activity for theses organisations.

  2. Explain why marketing is "everybody's business". Use examples from the tourism industry to ...

    Demands are wants that are backed by buying power. As Kotler explains "given their wants and resources, people demand products with the benefits that add up to the most satisfaction". Marketing affects everybody in their day to day lives. Throughout our lives we are all consumers who are subjected to marketing activities, which then have influence on the decisions we make and how we go about our daily routines.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work