• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising in newspapers and magazines

Extracts from this document...

Introduction

Advertising in newspapers FLE's objective is to increase visitor numbers, so advertising in newspapers might be a good was to help achieve this FLE could consider advertising in magazines. There a number of advantages to advertising in newspapers, for example the advert might be publish is somewhat flexible in terms of size and colour; if they want a large advert this is doable in a newspaper spread rather than a small magazine, also, if they want a black and white picture, it will be more acceptable in a newspaper rather than a magazine. Also, it might be cheaper as the paper they use in newspapers is inexpensive compared to the glossy paper used in magazines. Newspapers have a wider circulation than magazines also, more people read newspapers than they do magazines; this is good for FLE and could lead to an increase of visitor numbers as more people would be exposed to FLE's advert. For example, 3,128,501copies of The Sun are bought daily. ...read more.

Middle

time and the images are sharper with more brilliant colours, this is an advantage as it catches the customers' eyes and overall, the advert appears to be more appealing. This means if FLE were to advertise in magazines, they could include pictures of their main rollercoasters, so their customers can see the actual attractions and this should help them attract more visitors. There are a number of other advantages to advertising in magazine. PPA researched that customers are more likely to find magazine adverts to be more 'acceptable', 'useful' and 'enjoyable' compared to other advertising in the media. This is probably because adverts in magazines are not a disruption to the readers enjoyment, and the reader has the option to turn the page over if they feel the advert does not interest them. Also, magazines are made to target a specific audience, and if FLE segment their market and advertise their theme park in the right magazine which is likely to be read by their target audience, the chance that the reader would be interested in the advert, which should help increase visitor numbers. ...read more.

Conclusion

If FLE were to advertise in magazines then, according to the research, there is more chance the customer will welcome the adverts and if they enjoy the advert, there is more chance of them taking action and visiting the theme park. IPC claims that advertising in magazine will make the company a lot of profit, they say the long term ROI will return be �2.77 if �1 is invested into advertising in magazines, whilst only �1.79 will be returned if the same amount, �1, is investing into advertising in other outlets. This is good for FLE as they might be able to make a bigger profit when advertise through magazine outlets, and hopefully be able to focus their budget on other things which may help to increase visitor numbers. The IPC claim that magazines are seen 'more credible' by those who read them than any other medium. This could be good for FLE as they want their customers to trust what they say and find their information reliable. If FLE build better relations with their customers, it could result in visitor numbers increasing. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

4 star(s)

Good evidence of research into print advertising but there could be much more application to the particular case of FLE. It is too general. A recommendation would be good for a specific magazine or paper

Marked by teacher David Salter 12/02/2012

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. NIKE SPRINTS AHEAD OF COMPETITION, YET HAS A LONG WAY TO RUN"

    Comfort-walking shoes should comprise contours and padding conformed closely to the feet, providing a snug fit at the heel and midfoot, with ample room in the forefoot. There are essential factors that Athletics take into consideration before purchasing a new pair of Sports based shoes.

  2. Fashion Marketing Concept. The function of Fashion Marketing.

    Poverty is a result of the way these companies choose to do business. Both operate a global contracting system that push the costs of unstable consumer markets onto those least able to afford them - young workers. People have wages lower than what is needed to meet their basic needs

  1. What is marketing?

    This orientation is most likely to succeed in a seller's market- that is, where demand exceeds supply. This orientation came before the marketing concept which becomes a major part of production. Manufacturers who focus their attention on existing products and pay little or no attention to the changing needs and

  2. Microsoft Market Research

    * Research organisations - reports prepared by specialist market research organisations such as Mintel or Mori; articles published in academic journals such as university journals. Field Research Field research involves the collection of primary data, information that no one has yet collected.

  1. Sullivan Ford Auto World Report - Discussing Marketing in the Service Industry

    This idea is developed later when discussing physical evidence. When considering price, Sullivan dealership would judge the market value of a vehicle, especially in terms of competitors. This can be applied to servicing vehicles however the consequences of price have more impact on the customer as the cost of a service will be a very significant indictor of quality.

  2. Retail Marketing Case Study – The Body Shop and the Retail Marketing Mix

    The company are well known for creating an entire market for naturally-based products. The Body Shop products are broken down into seven main categories: aromatherapy, colourings (the make-up range), face, fragrance, body care, men and hair care. It can be said that The Body Shop offer seven main product categories

  1. The Marketing Concept.

    What are customer needs and wants? A need is a basic requirement that an individual wishes to satisfy. People have basic needs for food, shelter, affection, esteem and self-development. Many of these needs are created from human biology and the nature of social relationships. Customer needs are, therefore, very broad.

  2. Different methods of advertising

    SMS SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. It is instant, direct and fast. It is Two Way communication. As customer forward messages in a group it opens opportunities of Viral Marketing

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work