• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Aims and Objectives of Apple and Mk Museum

Extracts from this document...


´╗┐Activity 1 INTRO The two businesses I have chosen are Apple and Mk Museum because I have visited and done in-depth analysis of both businesses by you online sources which are located in my bibliography. As per doing my in-depth analysis I have come to knowledge about both businesses aims and objectives. My reasons for researching the businesses were that I wanted to know how the both became a business and how did they reach this level of popularity and success. My plan was basically carried out by mainly doing allot of research and looking for appropriate sources to help me gather information. But I mainly focused on finding out allot of information about the business and I found out that Apple was founded by a man called Steve wozniak and Steve Jobs. Apple was established on April 1, 1976 by Steve Jobs Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,723 in 2012 dollars, adjusted for inflation. I have also found out that Apple operates in the secondary and tertiary sector and that it has been achieving its aims and objectives by revolutionising the phone market and providing the customers with new ways to connect with ...read more.


Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television. On the other hand Mk Museums competitors are other museums located nearby or in the area itself that meaning that Mk Museum has to find new ways to attract customers and at the same time retain its customers as this is more difficult because the business rivals are located in the nearby or same area which means attracting customers is more harder as they have to engage in regular and different activities to attract the public which they are doing on a basic level. The aims and objectives are being met take Apple and its aims and objectives to? maximize profit? and ?to be the dominant high-tech brand in the whole world? these are being met by retaining customers and developing new products staying unbeatable in the phone market and giving customer what they want and also showing customers that there are more incredible ways to connect to each other and also to connect to the world at the ...read more.


in which the management process through which goods and services move from concept to the customer also in which they use 4 steps identification of the product, conformation of the price, and method of delivery and development of the promotional strategy. Apples marketing strategies has to consult the customer needs in order to sell them the product. Human resources (HR) The part of the company that is focused on activities relating to employees. These activities normally include recruiting and hiring of new employees and training of the current employees, employee benefits, and the continued use of them. Administration management: the interpretation and carrying out of the policy set by an organization's board of directors. Customer service the part of the company that interacts between a customer and a product provider (Apple) at the time of sale, and thereafter. Customer service adds value to a product and builds enduring relationship with the customer. Research and development expenses related to the inception and production of new products that have not been sold or released by a .company these costs are based on projected values of the business. ICT managing the company systems and fixing the computers and make sure software is up to date. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Marked by a teacher

    In this piece of coursework I will talk about the activities that Jaguar Cars ...

    5 star(s)

    By doing this it would also help Jaguar as it would make their reputation a lot better because of the fact they are producing higher quality cars. This would also lead them to achieving their aim of increasing shares in the UK luxury car market as their good reputation would lead to more people buying their cars.

  2. tesco aims and objectives

    This technology is also saving Tesco money and time as they would need more workers without any computers. Without computers assistance Tesco would be wasting more time to get stock as they would have to do several things before the interaction has gone though.


    * To start with a little research into the people for whom you are providing the information for is usually helpful. * You will need to know what they need information on, and what they already know. * You will want to ensure that you explain any additional information that may be required.

  2. Tesco Research

    customers bare in their minds about Tesco, once the name Tesco comes across. This has advantages towards the company - It helps to encourage sales. - Gives a good reputation. - Differentiates Tesco from other company of similar nature. - Tesco Brand gives audience confidence to buy new products launched because of its good reputation.

  1. Business Studies

    translation of surveys - Global branding > More effective and efficient to promote brands than products - Standardisation and differentiation > Products will have to differentiate different aspects to suit different cultures and markets > Four p's must be appropriate for the new market Marketing strategies: Product > Features will

  2. Ann Hopkins Case Analysis

    is no greater utility for a business than that of profit maximizing in every aspect and PW was definitely short sighted.

  1. Free essay

    Business Ethics

    Sponsors of advertisements aimed at children must be especially careful to avoid misleading messages. Advertisers of health-related products must also take precautions to guard against deception when using such descriptive terms as " low fat," " fat-free," and " light."

  2. Aims & Objectives of a Business - comparing the NHS with McDonalds

    Achievable Saving £20 is achievable without having to make too many sacrifices, if it is not achievable, take it down to £15. Realistic You cannot save £20 a week if you do not have a job which pays that at least that amount.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work