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Business Unit 1 - Aims and Objectives

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Business Portfolio 1 Introduction: McDonald's: McDonald's Corporation is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. [1] McDonald's is one of only a handful of brands that command instant recognition in virtually every country of the world. McDonald's began with one restaurant in the US in 1955 and today there are more than 30,000 restaurants in 119 countries, serving around 39 million people every day - making McDonald's by far the largest food service company in the world. [2] In 1974, McDonald's opened its first restaurant in the UK. Today more than 2.5 million people in this country place their trust in McDonald's every day - trusting the Company to provide them with food of a high standard, quick service and value for money. [3] Sainsbury's: J Sainsbury plc is the parent company of Sainsbury's Supermarkets Ltd, commonly known as Sainsbury's (also Sainsbury and JS), the third largest chain of supermarkets in the United Kingdom. ...read more.


[5] b) McDonald's have now got free high speed wireless internet access across almost 1,200 restaurants in the UK, making it the UK's biggest provider of free wireless internet access. The move will take free WiFi mainstream in a market that has been dominated by pay-as-you-go or contract services. The free service will benefit a broad range of McDonald's customers, from business people making a pit stop to check email between meetings to those looking for a leisurely break at the weekend to download music. In fact, a regular hotspot user who pays to log on for just an hour a week in a coffee shop could stand to save as much as �260 per year on premium WiFi charges by using McDonald's free service. This is convenient for many different people and at any time. This boosts customer service and profits. [3] c) The McDonald's Champion Kids(TM) program is part of the company's ongoing commitment to children's well-being, engaging young people worldwide in activities that focus on body, mind and spirit. More than 200 kids from 40 countries will travel to Beijing for an exclusive opportunity to experience the Games, meet athletes, visit the Olympic Village and see the wonders of China. Countries determined their participant selection process through a combination of physical, mental and verbal skills activities. ...read more.


This also shows that even through the price crunch healthy and homemade food can be cheap and easy to make. e) Sainsbury's nectar card is a way to get rewards from spending money. This makes it easier to collect points which mean that you can reduce the price of your shopping bill with your bill or save them up and get a treat. The nectar is also applicable and able to collect points from other places like Thomson Local, Expedia, AA, BP and Talk Talk to mention a few. You can spend your points on many different things such as; entertainment appliances, breaks away, trips away to theme parks and spa breaks. This enables people to go and sign up for different things to get more points and one way of getting points is shopping at Sainsbury's which is what Sainsbury's have over Tesco's since Tesco's have a club card but points can only be taken off your shopping bill, whereas Sainsbury's offer a points system that would pay for breaks and other very exciting things. f) They provide home delivery to all of its customers when buying groceries and household goods online. This makes it easier for different types of people. This also makes their lives easier and saves time and energy of their customers which of course would boost their customer service and make each of their customers who uses their delivery option happy and content. ...read more.

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