Ali Shah Unit 1 P1 Manchester Academy
Aims, objectives, and activities
Any successful business will have carefully planned and set goals and targets to work towards. A business sets these targets to ensure that they are working in a positive and efficient manner and to, in so far as possible, ensure success.
An aim of a business is the overall goal of the business. For example, most businesses aim to make a profit or to expand.
Objectives are specific targets that a business sets to meet its aims. Examples of objectives include;
- To increase sales revenue
- To open new stores within the market.