Recruiting a diverse workforce has many business benefits. Many businesses find it helpful to have a workforce that reflects the community they trade in. This can help them tailor their goods and services so as to build trust and goodwill among customers and suppliers. Other benefits of building a diverse workforce include:
- having a larger pool of potential candidates for job positions
- having a wider range of resources, skills and ideas among your employees that you get help from
- improving staff skills, leading to lower recruitment and training costs
- avoiding claims of unfair treatment or discrimination
- building a reputation as an ethical business
A diverse workforce can also help you understand your customers better by helping to identify:
- problems that customers may have, eg language barriers and poor access for disabled people
- how customers with different religious beliefs or from different backgrounds might react to your business or product
Customers are increasingly attaching great importance to a business' reputation. They may turn to a competitor if they feel your business is indifferent to supporting the needs of a particular sector of people. By recruiting employees from under-represented groups, you can avoid potential customers and possible discrimination eg employing womenin a traditionally male environment.
The Coca Cola company has adopted different initiatives to promote ethnic minority differences. Female staff being recruited. Coca Cola have stores located in large ethnic countries such as asia and africa, in africa Coca Cola are trying their best to help in the aid of aids.
Whether the firm is large or small, studies demonstrate that customers, staff and suppliers have greater loyalty to businesses that seek to be more representative of the communities they serve. This will help Coca Cola in many ways because it will allow more ptencial customers leading to profits.
Human Resources- Research and Development and Training
Without the human resources department training and developing their staff, the company would be less effective to the consumer. Without research and development you would not be one of the big competitors.
Research and development needs to be carefully planned and managed to succeed. It is easy to waste money on developing ideas that go nowhere, but the rewards for getting it right can lead to business stability, security and long-term profits.
Research and development should be included in your overall business plan. It demonstrates that you take it seriously and sets out clear objectives, time-frames and Competativeness. The plan illustrates the direction you want the business to take and how research and development fits in with your other business activities.
A clear plan can prevent the project straying from your business goals and wasting valuable resources and money.
Competitiveness also improves training given by the human resources department. If Coca Cola train their staff so they are able to work I different sections of the business they will be come more motivated because they are able to do job rotation. Staffs are also able to do job enrichment and job enlargement, but this is only possible if the correct training is given to them. If the staff is more motivated they can offer the customers of Coca Cola better customer satisfaction. Only effective training can provide employees with the most efficient way of managing their resources and ultimately improving the performance of the business.
Quality Control
Quality standards are independently developed documents that set benchmarks for how a business manages its key processes. They can help your business whether you offer products or services.
To achieve a standard of quality Coca Cola implement a quality management system in the business. This helps the company to:
- achieve greater consistency in the activities involved in providing your products or services
- reduce expensive mistakes
- increase efficiency by improving use of time and resources
- improve customer satisfaction
- market your business more strongly
What Makes my firm competative compared to pepsi?
- Better marketing strategies
- More skiled employers
- Better production
Inconclusion you can see that human resoucres are involved in many ways to make Coca Cola competative and the information given above show how they meet them and that is why Coca Cola is a big brand name which have very few competitors.
