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Trends in Popularity in Paris.

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Trends in Popularity in Paris. The popularity of any destination is constantly changing for the better or for the worse. Paris as a whole is very popular to UK tourists. There have been many events, which have increased the popularity of Paris as a tourist destination. There are many key factors, which can influence the change in visitor numbers; these can include social, economic, political and geographical factors. In some situations a combination of factors can effect the destination. Over the past 10 years France has remained the most popular international tourist destination. This shows that France has maintained its appeal as a tourist attraction by providing a diversity of attractions and facilities. UK residents have also increased throughout the last 5 years. City breaks to Paris are very popular for UK residents with many companies providing special offers within the low season such as coach trips. Since the 1st of January 2000 the French francs was replaced by the euro. This has attracted European and international tourists to Paris. The euro can be used in 13 countries within Europe which means tourists do not lose money in commission. A higher exchange rate has occurred since the change in currency which has been a bad aspect in the currency change, but tourists are able to used euros within any EU country, therefore do not have to pay commission on each transaction. ...read more.


This is likely to increase the number of scheduled flights to France enabling tourists to have a wider range of times and gateways in which they can choose from. There is also likely to be an increase of long-haul flights, which may cause a decrease in the number of tourists to Paris. The opening of the channel tunnel has provided a large opportunity for both France and UK residents and has given easier access to both Paris and Disneyland Paris for UK tourists. Since the opening of the tunnel in 1994 it has become the forth-main gateway used by UK residents to get to France. The channel tunnel opening had a significant increase in visitor numbers, as the graph above shows. There has been a steady decrease in tourists using the channel tunnel since 1999. This is due to competition within the transportation market, such as low cost flights, faster and cheaper ferries. Sea travel providers have remained at a steady level since 1999. This is due to the fact that many ferries and hovercrafts are providing low rates. Another reason for this is many package holidays such as coach trips to Disneyland (advert shown on page 29) ...read more.


Many promotion techniques have been used to promote Paris as a tourist destination such as regular advertisements within local and national newspapers and the occasional advertisements on the local and national television channels. Transportation from the UK to France itself is very easy with many different gateways and principals from which UK residents can fly, drive and take the train or travel by sea. This attracts UK tourists due to a range in price, accessibility or even gateway or principal whilst within their destination. Paris caters for different types of tourists such as families, business people, tourists visiting friends and relatives (VFR), the elderly and groups. Companies do this by providing many different types of accommodation such as hostels for groups of students, and it also provide different transportation and different classes or price range such as business class on the Eurostar so business people can work whilst they travel. I think Paris is more likely to appeal to single business visitors or couples who belong to the social classes A, B and C. Places such as Disneyland Paris will attract families because it offers a range of family friendly attractions and restaurants. Paris is known as the city of romance, due to the spectacular scenery so couples and small groups with reasonable incomes are likely to visit Paris ...read more.

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