ICT, hardware and applications software

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http://www.drusillas.co.uk

Case Study Drusillas Park

How and Why Drusillas Park use  ICT, the hardware and applications software used and how these meet there needs

Drusillas Park is a zoo located amidst the stunning scenery of the Cuckmere Valley at Alfriston in East Sussex. It is one of the biggest tourist attractions in southeast England with over 300 thousand visitors every year to come and see the 1000 animals they keep and look after. Its main audience they intend to attract are young children between the ages of 5 and 12 to come and visit them at Drusillas.

Sales Department

Lawrence Smith is the managing Director of Drusillas Park and has been for the last 6 years. He is the largest shareholder and he is in charge of the Sales Department. He takes responsibility of marketing, human resources and finance.

Drusillas Park market in two main ways, these are the website and brochures. Their main sales are to children under the age of 12, Brownies, Beaver groups and clubs are their main market. They get sales by advertising and marketing. The spend 120 thousand pounds a year on advertising and printing 800 thousand brochures to distribute throughout the country.

They also have a website that advertises Drusillas far and wide, the website also supports things such as the brochure so customers can look up details such as prices, directions and opening times for the park. Drusillas park do not allow sales to made over the internet as they have decided that it would cause difficulties as an extra gate would be needed and more staff so the people who have ordered online would be able to get in straight away.

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The Drusillas Park website was designed my 2 different companies, they did this because the first companies website did not really have there corporate feel, so they hired another company to make the website more child friendly and easy to use.

Also in the sales department they use email to do stuff such as send photos from a digital camera to newspaper agencies for example a picture of a newborn animal.

Hardware Required For Producing Sales Department:

  • Computer System – The computer system would need to consist of a CPU (Centeral Processing Unit) a monitor, a keyboard and a ...

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