• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business at Work

Extracts from this document...


Anglo European School


Assignment 1

Unit 1: Business At Work

Candidate Name: Toong Lu

Candidate Number: 9007

Centre Number

Table of Contents

1. Introduction

1.1 Aim

1.2 Report Structure

2. Review of Ford Motor Company

2.1 Company Overview

2.2 Business Objectives: Vision, Mission, Objectives, Strategy and Tactics (VMOST)

1. Introduction

  1. Aim

The aim of this report is to understand the Business Environment and within organisation of Ford Motor Company (FMC), which includes the culture and management of the company. This report will also analyse and evaluate communication channels and quality control that FMC possess. Finally, conclusions will be drawn through the assessment of the process that is carried out by the company to meet their objectives, with recommendation of alternative approaches, which may enable FMC with further success in the future takings.

1.2 Report Structure

The investigation will follow a structured analysis approach, illustrated in Appendix I.

2. Review of Ford Motor Company

2.1 Company Overview

Ford Motor Company is a public limited company, listed on the New York Stock Exchange. Ford Motor Company is one of the world’s largest multinational automotive companies that manufactures and distribute automobiles in 200 markets across six continents employing more than 327,000 people worldwide. The company consists of eight core and affiliated brands (Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo)

...read more.



As a private limited company

The ownership of FMC has been inherited to the third generation of the Ford family – Henry Ford, William Clay Ford and William Clay Ford Junior. Currently, the Ford family owns 20% of the company’s share. Although the Ford family owns such a small percentage of the company’s share, they still hold the majority right of the company.

As a well-established public limited company, FMC holds the advantage over newly set up company as it dominates the market with only a few major competitors such as General Motors and Toyota.

However, as a successful plc, FMC faces threats from outside interests that may result as being the subject to fluctuation or even possible take-over battles. For example, in the past few years, Ford has taken over a couple of automotive companies such as Jaguar and Volvo. Also, they had discussions about taking over BMW but were unsuccessful.

As described above FMC has made the translation from a small private company into a global public listed company over the past century. Its size and company structure has both its advantages and disadvantages.


  • Limited Liability
  • Continuity of the business (as a plc, it normally dominates the market)
  • Ease of buying and selling shares
  • The ease of capital inquisition (it’s easier for a plc to raise their finances as financial institutions are more willing to lend money to a plc)


  • The ease of buying and selling shares may attract outside interest that may result for being the subject to fluctuation of possible take over battles.

2.2 Business Objectives: Vision, Mission, Objectives, Strategy and Tactics (VMOST)

Businesses exist to provide goods and services to satisfy their customers. All businesses have their own distinctive attitudes, value and beliefs that make up their culture, in which they set themselves objectives that reflects the way they operate.  The objectives that most businesses’ follows are based on: -

  • Making a profit
  • Increasing sales and/or market shares
  • Surviving
  • Offering charitable and/or non- profit services, such as contributing in saving the environment
  • Developing staff skills
  • Producing high quality products and/or services
...read more.


Air Quality and Vehicle Emissions

Ford’s Position

  • Ford has dramatically reduced the tailpipe emissions of our vehicles and continues to push for further improvements. Additionally, we are dedicated to developing alternatively fuelled and advanced technology vehicles that produce significantly reduced, and in some cases, zero emissions. Our consumers rely on our vehicles to provide important function and utility. We are committed to actions that address both the needs of customers and the need for improved air quality.

Ford’s Action

  • Ford has voluntarily certified all of our gasoline pickups, SUVs and the Windstar minivan as low-emission vehicles (LEVs), years ahead of regulation.
  • Our LEV trucks are cleaner than many cars on the road today.
  • Ford offers more alternative-fuel vehicles than any other major automobile manufacturer. They include models that operate on compressed natural gas (CNG), liquefied petroleum gas (LPG), ethanol, and electricity. We are also focusing on a variety of advanced technologies, including hybrid electric vehicles (HEVs) and fuel cell vehicles, to significantly reduce emissions while not compromising utility.[6]

        -  –

[1] Source: Ford 100 Years Anniversary Year Book

[2] Source: www.ford.com

[3] Source: Company Internal Website – www.marketstrategies.ford.com

[4] Source: Jim Padilla’s “Building on Basics” Triangle (refer to Appendix II)

[5] Source: Bill Ford Internal e-mail to FMC Employees (refer to Appendix III)

[6] www.ford.com/en/company/about/publicPolicy/airQualityVehicleEmissions.htm

...read more.

This student written piece of work is one of many that can be found in our GCSE Gary's (and other) Car Sales section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Gary's (and other) Car Sales essays

  1. Used Cards - find which factors will influence the price of a second hand ...

    Ford Galaxy 18995 9715 7 10000 108 Ford Fiesta 13520 2330 9 12500 168 Ford Fiesta 10407 5910 5 12500 28 Ford Fusion 11030 6020 5 12500 178 Ford Mondeo 16397 8595 5 12500 75 Ford Mondeo 96-00 16385 3335 8 22000 Mercedes Data Car Make Model Price New Price

  2. Maths - statistical driving test

    The best instructor seems to be instructor C followed by D then B then A. I have acknowledged that while my hypothesis two only investigates the number of lessons, mistakes and the instructor I feel it is necessary to recognise that there may be a lack in validity as there

  1. T-Total Maths

    5N -7N GRID 7 T NUMBER T TOTAL 14 63 13 58 12 53 11 48 10 43 Numbers inside T shape 14 13 12 5 19 13 12 11 4 18 12 11 10 3 17 11 10 9 2 16 10 9 8 1 15 5 X 14

  2. Legal and Ethical Analysis of Ford Pinto

    In the end, the fuel tank was a strap-on tank arrangement located under the real floor-pan and behind the real axle (17). When the Pinto was in the blueprint stage, the federal government had no standards concerning how safe a car must be from gas leakage in rear-end crashes.

  1. Used second hand cars

    30 cars and their age and placed them in a tally chart according to their age. Age of 30 used cars Tally 1 II 2 V 3 IIII 4 VI 5 II 6 IIII 7 II 8 IIII 9 0 10 I Using this information I have formed a bar chart to show the age of the cars.

  2. Factors affecting price of Used Car

    This graph shows a positive correlation. It has a gradient of 2954.2. It seems as though its engine has a low value compared to Ford and Vauxhall. This graph also shows a positive correlation but this one looks a bit steeper.

  1. Maths coursework - car prices

    Graph 1 also shows the equation of the line of best fit to be: Y = -1174.5x + 14088. From this equation we can predict the price of the car when knowing it's age and also predict the age of the car when knowing it's price, by rearranging the equation to make x the subject.

  2. Marketing Strategy Of Ford

    Mazda is the starter of the Star Mazda Series, which is the largest and fastest growing spec series in North America. Ford is highly involved with NASCAR racing in the U.S. and in Australia, as well as the NHRA and CART.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work