• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business at Work

Extracts from this document...

Introduction

Anglo European School

EDEXCEL AVCE BUSINESS STUDIES

Assignment 1

Unit 1: Business At Work

Candidate Name: Toong Lu

Candidate Number: 9007

Centre Number


Table of Contents

1. Introduction

1.1 Aim

1.2 Report Structure

2. Review of Ford Motor Company

2.1 Company Overview

2.2 Business Objectives: Vision, Mission, Objectives, Strategy and Tactics (VMOST)


1. Introduction

  1. Aim

The aim of this report is to understand the Business Environment and within organisation of Ford Motor Company (FMC), which includes the culture and management of the company. This report will also analyse and evaluate communication channels and quality control that FMC possess. Finally, conclusions will be drawn through the assessment of the process that is carried out by the company to meet their objectives, with recommendation of alternative approaches, which may enable FMC with further success in the future takings.

1.2 Report Structure

The investigation will follow a structured analysis approach, illustrated in Appendix I.


2. Review of Ford Motor Company

2.1 Company Overview

Ford Motor Company is a public limited company, listed on the New York Stock Exchange. Ford Motor Company is one of the world’s largest multinational automotive companies that manufactures and distribute automobiles in 200 markets across six continents employing more than 327,000 people worldwide. The company consists of eight core and affiliated brands (Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo)

...read more.

Middle

[1]

As a private limited company

The ownership of FMC has been inherited to the third generation of the Ford family – Henry Ford, William Clay Ford and William Clay Ford Junior. Currently, the Ford family owns 20% of the company’s share. Although the Ford family owns such a small percentage of the company’s share, they still hold the majority right of the company.

As a well-established public limited company, FMC holds the advantage over newly set up company as it dominates the market with only a few major competitors such as General Motors and Toyota.

However, as a successful plc, FMC faces threats from outside interests that may result as being the subject to fluctuation or even possible take-over battles. For example, in the past few years, Ford has taken over a couple of automotive companies such as Jaguar and Volvo. Also, they had discussions about taking over BMW but were unsuccessful.

As described above FMC has made the translation from a small private company into a global public listed company over the past century. Its size and company structure has both its advantages and disadvantages.

Advantages

  • Limited Liability
  • Continuity of the business (as a plc, it normally dominates the market)
  • Ease of buying and selling shares
  • The ease of capital inquisition (it’s easier for a plc to raise their finances as financial institutions are more willing to lend money to a plc)

Disadvantage

  • The ease of buying and selling shares may attract outside interest that may result for being the subject to fluctuation of possible take over battles.

2.2 Business Objectives: Vision, Mission, Objectives, Strategy and Tactics (VMOST)

Businesses exist to provide goods and services to satisfy their customers. All businesses have their own distinctive attitudes, value and beliefs that make up their culture, in which they set themselves objectives that reflects the way they operate.  The objectives that most businesses’ follows are based on: -

  • Making a profit
  • Increasing sales and/or market shares
  • Surviving
  • Offering charitable and/or non- profit services, such as contributing in saving the environment
  • Developing staff skills
  • Producing high quality products and/or services
...read more.

Conclusion

Air Quality and Vehicle Emissions

Ford’s Position

  • Ford has dramatically reduced the tailpipe emissions of our vehicles and continues to push for further improvements. Additionally, we are dedicated to developing alternatively fuelled and advanced technology vehicles that produce significantly reduced, and in some cases, zero emissions. Our consumers rely on our vehicles to provide important function and utility. We are committed to actions that address both the needs of customers and the need for improved air quality.

Ford’s Action

  • Ford has voluntarily certified all of our gasoline pickups, SUVs and the Windstar minivan as low-emission vehicles (LEVs), years ahead of regulation.
  • Our LEV trucks are cleaner than many cars on the road today.
  • Ford offers more alternative-fuel vehicles than any other major automobile manufacturer. They include models that operate on compressed natural gas (CNG), liquefied petroleum gas (LPG), ethanol, and electricity. We are also focusing on a variety of advanced technologies, including hybrid electric vehicles (HEVs) and fuel cell vehicles, to significantly reduce emissions while not compromising utility.[6]

        -  –


[1] Source: Ford 100 Years Anniversary Year Book

[2] Source: www.ford.com

[3] Source: Company Internal Website – www.marketstrategies.ford.com

[4] Source: Jim Padilla’s “Building on Basics” Triangle (refer to Appendix II)

[5] Source: Bill Ford Internal e-mail to FMC Employees (refer to Appendix III)

[6] www.ford.com/en/company/about/publicPolicy/airQualityVehicleEmissions.htm

...read more.

This student written piece of work is one of many that can be found in our GCSE Gary's (and other) Car Sales section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Gary's (and other) Car Sales essays

  1. Legal and Ethical Analysis of Ford Pinto

    Although it was just a proposal, Ford nevertheless voluntarily adopted it and modified Pinto's fuel tank to meet the specification (20). In 1970, NHTSA proposed a new standard requiring all vehicles to meet a 20 mph fixed barrier crash standard with the eventual goal of meeting a 30 mph fixed barrier crash standard (21).

  2. Used second hand cars

    4) Read off the lower quartile. Inter quartile is upper quartile minus the lower quartile. The box plot shows the median, lower quartile, upper quartile and the inter quartile, found out using the cumulative frequency curve for the age of the selected cars.

  1. Factors affecting price of Used Car

    Fiesta with an engine size of 1.8 has a price of � 8680 however Orion with the same engine size has a price marked � 16000. The same case is happening in Vauxhall, Nova with engine size 1.4 is worth � 5599, whilst Tigra that is from the same car make with an engine size 1.4 is worth � 13510.

  2. Maths coursework - car prices

    by years, the price of the car will decrease because of the negative correlation, also the equation of best fit shows that the graph is a negative correlation because the first part of the correlation shows -776.66 because there is a - there is a negative correlation.

  1. Marketing Strategy Of Ford

    BUILDING RELATIONSHIPS WITH CUSTOMERS Since people have a wide variety of taste, needs, and desires, Ford Motor Company begins their relationship with the customers with their eight lines of vehicles. For example the Jaguar satisfies the needs of the business executive, F-350 pickup relates to cattle ranchers/construction men, Volvo website

  2. Case Analysis - The Ford Pinto

    Ford had excessive leakage at the 20 mph and 30 mph fixed barrier tests that would have required substantial changes to the design of car. Ford tried the most efficient way to fix the problem by testing a rubber bladder around the gas tank.

  1. Used Cards - find which factors will influence the price of a second hand ...

    182.25 150 5 10000 5 10.5 -5.5 30.25 165 5 10000 5 10.5 -5.5 30.25 175 6 10000 9.5 10.5 -1 1 149 7 10000 13 10.5 2.5 6.25 179 7 10000 13 10.5 2.5 6.25 108 9 12500 20 23 -3 9 168 5 12500 5 23 -18 324

  2. Maths - statistical driving test

    As before I will be looking for negative correlation. Graph 13 & 14 Conclusion After separating instructor B's male and the female students results into four scatter graphs I can now see a very clear result which has greatly influenced instructor B's results. In comparing the four scatter graphs I have distinguished that instructor B's male students display a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work