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750 word analysis of a print advert.

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Advertising is all around us almost every second of the day, from T.V, radio and magazines to T-shirts and even the product itself. Also if you look back through the ages you will see that we've always had advertising like stall owners at markets and town criers. So advertising has always been around but what is it and why is it used? Well the 'Oxford English dictionary' says, Advertise: proclaim merits of; to encourage sales; make generally or publicly known; ask for by notice. To put that generally it means to tell warn or inform. Advertising is a way of companies to get out on the market and to show what they have, without prior advertisement we wouldn't know what we could buy or where we could buy it. Every where you look you see advertisements, on buses, trains, toilet walls anywhere, but it takes something pretty impressive to make us think " God I need that now!" ...read more.


This advert appears to be targeted towards adults firstly because of it being found in an adults magazine and secondly because of the character used. In the centre of the advert a small child is seen wearing a jumper which completely covers him with just the top of his head and the bottom of his legs and feet visible. This is used to give the 'feel good factor' and 'memory factor' to make a powerful combination of not just making the audience think that used to be me but also to the parents of thinking that's my child as well. Possibly, after then, subconsciously, using this image as a catalyst to start almost a domino effect of all good memories of family members dressing up or getting a Christmas present that was to big for them. ...read more.


As I have said before, the advert is completely tinted purple to give the effect of blackcurrant and because everything in the picture is so unnaturally and unusually coloured it does draw your attention. In the advert I can also see a type of white space presentational device being used, though it could be called purple space in this case. Apart from the two images I have described and the writing on the advert there is purple background that is out-of-focus grass and tree line, but the way it has been set out it blends out of the way an becomes almost unnoticeable. To conclude this advert is effective and sells its product well Ribena have had some good ad-campaigns but they will have to come up with new ad-campaigns to keep up sales and beat competition. By Kevyn Hopkins ...read more.

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