• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

750 word analysis of a print advert.

Extracts from this document...

Introduction

Advertising is all around us almost every second of the day, from T.V, radio and magazines to T-shirts and even the product itself. Also if you look back through the ages you will see that we've always had advertising like stall owners at markets and town criers. So advertising has always been around but what is it and why is it used? Well the 'Oxford English dictionary' says, Advertise: proclaim merits of; to encourage sales; make generally or publicly known; ask for by notice. To put that generally it means to tell warn or inform. Advertising is a way of companies to get out on the market and to show what they have, without prior advertisement we wouldn't know what we could buy or where we could buy it. Every where you look you see advertisements, on buses, trains, toilet walls anywhere, but it takes something pretty impressive to make us think " God I need that now!" ...read more.

Middle

This advert appears to be targeted towards adults firstly because of it being found in an adults magazine and secondly because of the character used. In the centre of the advert a small child is seen wearing a jumper which completely covers him with just the top of his head and the bottom of his legs and feet visible. This is used to give the 'feel good factor' and 'memory factor' to make a powerful combination of not just making the audience think that used to be me but also to the parents of thinking that's my child as well. Possibly, after then, subconsciously, using this image as a catalyst to start almost a domino effect of all good memories of family members dressing up or getting a Christmas present that was to big for them. ...read more.

Conclusion

As I have said before, the advert is completely tinted purple to give the effect of blackcurrant and because everything in the picture is so unnaturally and unusually coloured it does draw your attention. In the advert I can also see a type of white space presentational device being used, though it could be called purple space in this case. Apart from the two images I have described and the writing on the advert there is purple background that is out-of-focus grass and tree line, but the way it has been set out it blends out of the way an becomes almost unnoticeable. To conclude this advert is effective and sells its product well Ribena have had some good ad-campaigns but they will have to come up with new ad-campaigns to keep up sales and beat competition. By Kevyn Hopkins ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of two print advertisements

    The writing which says "feel great with deliciously tasty, 99.5% fat free Mullerlight Mousse" promotes the benefits of the yoghurt to the reader first, the delicious taste, rather than the benefits of the yoghurt, the fact that it is 99.5% fat free.

  2. Advertising is necessary to let us know what is new.

    Advertising puts up the price of things we buy This is true mostly but it is sometimes not the case. Companies will need to pay for their advertising but some will advertise without putting up the price of their products, but most will, as they need to regain the money spent or end up with a smaller profit margin.

  1. “Orange Tango” Advert Analysis

    This had an unexpected effect on the public as children took the advert as an example and slapped their own friends and family. Because of the effect that the adverts were having there were many complaints made to the Advertising Standards Authority and the advert was banned from television.

  2. Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis

    His shoes make a metallic sound on the floor which echoes. There are large windows which give lots of light, and the corridor looks either like a hospital or university. The man's voice then whispers "to become a doctor".

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work