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Advert analysis

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Advert Analysis Advertisers need to persuade people to part with their money and to buy their product. They use techniques to promote a dream or an idea and then try to sell this to their specific target market. I have chosen to look at two magazine adverts; one for the Subaru Impreza, the other for the Honda Civic. The name "Impreza" sounds like the word "impress", which is the way the advertisers want you to feel about the car; they want you to be impressed. Subaru is trying to sell the dream of owning a car that will turn heads and astound people. "Civic" means to be connected with the duties or obligation belonging to a community; this suggests that Honda want you to feel a sense of belonging when you buy this car. It is selling the idea that if you own this car you will be included and accepted in society and that if you don't you will be outcast from society. In this assignment I will analyse and compare two car adverts which are aimed at different target audiences and explain why certain codes and conventions have been used. In the Subaru advert, the slogan completely fills the top half of the page. ...read more.


There is also a close up of a headlight which looks like a rainbow above the car which implies that it has been raining in this scene. The car represents the sunshine because it has stopped the rain and made a rainbow. Living in such a wet and miserable climate, the dream of brightening up your day and making the sun shine is one that everyone would like to become reality. The whole advert is like a dream because it's not every day that someone drives along the roof of another; this links nicely to the slogan "the power of dreams". Also, it is said that we dream in black and white, which are the main colours used in the advert. In the Subaru advert there is a long shot of the car, enough to show its fine detail without making it look too dominant or too unimportant and it shows the whole outline of it. It is a direct angle to show the profile and shape of the car as if the reader is viewing it in a showroom. This advert uses contrasting monochromatic colours which demands attention and makes you take note. The simple black and white is clear statement with no area of misunderstanding; it underlines the point made in the slogan. ...read more.


This statement sounds like the person saying it is in awe because it is suggesting that it is unusual to find such an elegant family car. The target audience of the Subaru advert is younger men; around 20-30 because of the affordable price (�12,495 OTR). The Impreza is also a fairly fast car, it would be very well suited to people who enjoy speed and want a powerful car. The monochromatic colour scheme of the advert appeals more to men than woman. The target audience of the Honda advert is young parents with perhaps one or two children because it is a five door sporty looking car. It is not too big and bulky so the parents would be happy to drive it and the kids won't be embarrassed to be seen in it. It is a stylish car for those who don't want to give in and buy a people carrier. It is a very practical car for smaller families. I think that they are both effective adverts because they both identify their target audiences well and adapt the adverts to fit. The Subaru advert in particular is very effective because of the creative use of words. The Honda adverts use of imagery is also very imaginative and a memorable way of advertising their product, though I think there was enough information to make the advert effective, there could have been more information about the cars features. ?? ?? ?? ?? ...read more.

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