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Advertisement discussion on Torque Direct.

Extracts from this document...

Introduction

Advertisement coursework Allan Rimmer The white man in the photo is probably in his mid 20s to early 30s. He is the only live person shown in the photograph, but the prop is an inflatable doll. The man is probably working class from the clothes he is wearing and his haircut. He is wearing a red long sleeved t-shirt, grey sports trousers and trainers. His back is to the reader and is pointing at some trees further into the picture that he seems to be walking towards. His arm is round the back of the doll and 'her' hand is on his backside. The reader is meant to assume they are boyfriend and 'girlfriend' from this. The advert is set along a seldom-used country road with grass and trees either side of it, there is also a bridge towards the top of the page in the distance that is visible. The road is gravel paved and leads off into the distance. The product being sold is car insurance that is not directly featured in the advert. ...read more.

Middle

Most men want a girlfriend all the time so it plays on that as well as on sex as the doll is a sex doll and that is another lots of men want a lot of the time. It is talking in the third person and about someone else. It isn't aimed at the reader. The graphics used are limited but are used well. The 'O' in 'Torque' is a cartoon wheel, which seems to be speeding along emphasizing the speed and power of the company. The name and number are in red with white outlines. The number has a black background, which contrasts with the image. Red and Black are both traditionally male colours; red in particular is related to danger and sex again emphasising the baseness of the advert. The slogan and copy are in bold white with nothing special on them. Also the phone number with '69 69' at the end can be related to sex and so will be easily remembered. It is a humorous advert for men but women may not find it as funny because it is degrading and low. ...read more.

Conclusion

It also shows men have a poor attitude to sex and if they can get it with little effort they will take it. It can also show that men who are too interested in cars won't have girlfriends so they have to compensate by getting cheap sex with dolls. It shows a 'cheapskate' lifestyle and that a person who lives this type of life cannot develop relationships with women. It also shows that they are sad because they spend their money on cheap clothes, cars, insurance and sex dolls. It shows the desires of sex without the intimacy that normally goes with it. There are very low values associated with the product both for men and women. On the man's side it shows that they are shallow and not able to form relationships with women and that all they are there for is sex which is a very bad attitude to have. On the women's side it shows how they have slipped and let themselves become like this so they can be degraded in such a way. The advert is funny to look at as it has a good initial impact but as you look closer at it it is very poor and not funny. ...read more.

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