An analysis and comparison of two advertisements to see how successful they are in reaching their target market.

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TITLE: An analysis and comparison of two advertisements to see how successful they are in reaching their target market

Advertising is a form of introducing the public to a product to increase its sales. The purpose of advertising is to make the public aware of a certain product, so that the next time they need to replace it, they would choose that make, but ultimately to encourage them to buy it straight away.

There are many different types of adverts, including adverts appearing on billboard posters, football teams, 'Junk' mail, radio and television, magazines, the Internet and flyers. Advertising really affects everyday life. People are encouraged to spend more money by seeing adverts and deciding they would like to purchase the product.

The two adverts to be discussed are 'Durex Play' lubrication and a 'Constellation' wristwatch.

My first advertisement, the Durex Play is a lubrication made by Durex and my second advertisement is an Omega design wristwatch called Constellation. The two advertisements are very different and that is the reason why I chose them. The Durex Play advert is very striking because of its bright background and its clear and memorable slogan 'Not everything has to