• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

An analysis and comparison of two advertisements to see how successful they are in reaching their target market.

Extracts from this document...


TITLE: An analysis and comparison of two advertisements to see how successful they are in reaching their target market Advertising is a form of introducing the public to a product to increase its sales. The purpose of advertising is to make the public aware of a certain product, so that the next time they need to replace it, they would choose that make, but ultimately to encourage them to buy it straight away. There are many different types of adverts, including adverts appearing on billboard posters, football teams, 'Junk' mail, radio and television, magazines, the Internet and flyers. Advertising really affects everyday life. People are encouraged to spend more money by seeing adverts and deciding they would like to purchase the product. The two adverts to be discussed are 'Durex Play' lubrication and a 'Constellation' wristwatch. My first advertisement, the Durex Play is a lubrication made by Durex and my second advertisement is an Omega design wristwatch called Constellation. The two advertisements are very different and that is the reason why I chose them. The Durex Play advert is very striking because of its bright background and its clear and memorable slogan 'Not everything has to be hard to give you pleasure' by having a quick read of the advert you immediately know it's related to sex. ...read more.


The whole pose shows innocence and beauty, which is a something people want from life. On her right wrist, we see a beautiful watch. Underneath that we see a better frontal view of the watch to show the features. The watch shows-off its style and elegance. These are things all people want from life, to be wealthy, to be superior to others, to be a trendsetter. The language of colour The prime colour in the Durex advertisements is purple; other colours involve white and blue. The purple background gives the reader a sense of laid back in soft blissful bowers, purpled sweet with springing flowers. Also the colour purple is a colour worn as a symbol of royalty. This gives the audience the feeling of superiority, to be 'born to the purple'. The product is coloured white and blue. This can show that the product is clean and pleasant. The prime colour in the Omega advertisement is white, other colour involve the colours of the product gold and sliver. And all text is written in black The white background makes the picture of Cindy Crawford look more dazzling and glamour. It helps built up a strong sense splendour. ...read more.


Also it says that this is the only watch created that Cindy Crawford is proud to wear, this give a standard for the watch. In conclusion, I think that the Durex Play is the most successful advertisement of the two, as it uses effective strategies to appeal to the target audience and has a larger target market. The use of sexual wording adds the impact of the advertisement. The sensual and passionate language appeals to the sexy and erotic attitudes of couples today, who want to experience the pleasure and fun created by hype. This just goes to prove sex sells. The colour of the watch is a luxury, bright, rich, as well as being 'the colour of the moment', is vivid and stunning, making it catch the reader's eye. The fact that the Cindy Crawford advertising the product looks beautiful and confident makes woman subconsciously think that if they buy the lipstick, they will posses the same qualities. The advertisers responded to woman's insecurities (about their looks, confidence, and the impression they give to others), and produced an advertisement that implies the product can solve these problems. Both advertisements appeal to me and make me want to go out and buy them either for myself or as a present for a friend or a family member. They both come across as being exciting and glamorous, but in very different ways English Media Coursework Tahamtan Pishgharavol ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How do advertisements appeal to a target audience?

    No words are even needed, you can see through their eyes that they are tired, and sick of living the way they do. They are sick of their family getting sick and passing away because of the diseases, and lack of food and water.

  2. A Comparison of Two Advertisements.

    These read 'sample the side effects'. In a large type near the bottom is 'the source of dandruff free kissable hair'. As it is in a large type it draws the attention of the reader to the bottle of shampoo close to it.

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    Each picture used by the RSPCA triggers different emotions, such emotions could be identified as misery, confidence, sympathy etc. The first picture about Trio shows a dog, lying on the ground with his three legs visible. We sympathise for Trio as we understand how devastating it would be to amputate

  2. An analysis and comparison of James Bond Film posters.

    Sometimes they are influenced by James bond to turn from bad to good but they end up dead either way. However the good girls are the ones that Bond truly falls in love with, she is not as sexual as the female villains but is a very beautiful lady and Bond protects her till the very end.

  1. Semiotic Analysis of two advertisements.

    The lady is representing the phone and the phone the lady, in the 'Samsung' advert. The lady is striking a pose similar to the way in which the phone has been left, as the lady is striking this pose she is representing that the phone is just as flexible as

  2. Advertising is used to attract their target audience to advertise their products, and if ...

    We can see a full body picture of her from head to toe. Where as the scheme of colours for L'Or�al are the complete opposite. Pink, purely, bright shades which make the whole advert very girly but sophisticated. From the advert we are able to see a close - up

  1. This project requires me to produce a imaginary business

    can give a rough idea of how the business is doing, by comparing the predict budget with the actual budget � They help to allocate money to certain departments that need the money, this helps as then money is used efficiently.

  2. Analysing the effectiveness of background colour in magazines.

    Comments: I think both these adverts are both really good and advertise "Slim a Soup" really well.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work