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An analysis and comparison of two advertisements to see how successful they are in reaching their target market.

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Introduction

TITLE: An analysis and comparison of two advertisements to see how successful they are in reaching their target market Advertising is a form of introducing the public to a product to increase its sales. The purpose of advertising is to make the public aware of a certain product, so that the next time they need to replace it, they would choose that make, but ultimately to encourage them to buy it straight away. There are many different types of adverts, including adverts appearing on billboard posters, football teams, 'Junk' mail, radio and television, magazines, the Internet and flyers. Advertising really affects everyday life. People are encouraged to spend more money by seeing adverts and deciding they would like to purchase the product. The two adverts to be discussed are 'Durex Play' lubrication and a 'Constellation' wristwatch. My first advertisement, the Durex Play is a lubrication made by Durex and my second advertisement is an Omega design wristwatch called Constellation. The two advertisements are very different and that is the reason why I chose them. The Durex Play advert is very striking because of its bright background and its clear and memorable slogan 'Not everything has to be hard to give you pleasure' by having a quick read of the advert you immediately know it's related to sex. ...read more.

Middle

The whole pose shows innocence and beauty, which is a something people want from life. On her right wrist, we see a beautiful watch. Underneath that we see a better frontal view of the watch to show the features. The watch shows-off its style and elegance. These are things all people want from life, to be wealthy, to be superior to others, to be a trendsetter. The language of colour The prime colour in the Durex advertisements is purple; other colours involve white and blue. The purple background gives the reader a sense of laid back in soft blissful bowers, purpled sweet with springing flowers. Also the colour purple is a colour worn as a symbol of royalty. This gives the audience the feeling of superiority, to be 'born to the purple'. The product is coloured white and blue. This can show that the product is clean and pleasant. The prime colour in the Omega advertisement is white, other colour involve the colours of the product gold and sliver. And all text is written in black The white background makes the picture of Cindy Crawford look more dazzling and glamour. It helps built up a strong sense splendour. ...read more.

Conclusion

Also it says that this is the only watch created that Cindy Crawford is proud to wear, this give a standard for the watch. In conclusion, I think that the Durex Play is the most successful advertisement of the two, as it uses effective strategies to appeal to the target audience and has a larger target market. The use of sexual wording adds the impact of the advertisement. The sensual and passionate language appeals to the sexy and erotic attitudes of couples today, who want to experience the pleasure and fun created by hype. This just goes to prove sex sells. The colour of the watch is a luxury, bright, rich, as well as being 'the colour of the moment', is vivid and stunning, making it catch the reader's eye. The fact that the Cindy Crawford advertising the product looks beautiful and confident makes woman subconsciously think that if they buy the lipstick, they will posses the same qualities. The advertisers responded to woman's insecurities (about their looks, confidence, and the impression they give to others), and produced an advertisement that implies the product can solve these problems. Both advertisements appeal to me and make me want to go out and buy them either for myself or as a present for a friend or a family member. They both come across as being exciting and glamorous, but in very different ways English Media Coursework Tahamtan Pishgharavol ...read more.

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