Article B has a red background with white writing. The colour red in the Vodafone advert is faded which is not bright at all. The size of the writing is standard. Black, red the colour which is mainly used in the Vodafone advert and white are the colours used in this article, and there is only a picture of one mobile phone, which is a Nokia product. The colour of the advert backdrop and the colour of the logo background are identical. This enlightens us that they are linked to each other. The advert is long and narrow and quite small in size compared to the Orange advert.
For Orange, I think that its target audience are people who have a job and will be capable of paying a bill of £30 a month. Also for people who talk to their family, friends etc. for a long time and as for these 200 minutes, they can even dial numbers to any network rather than calling from a landline to a mobile phone as calling from a landline to a mobile phone is very overpriced.
The target audience for Vodafone is the same type of people as A’s. But I very much doubt anybody will purchase this contract due to the cost of such tariff. It offers fewer minutes and smaller quantities of texts than the Orange advert.
The Orange advert costs less than the Vodafone article. I think this because article A gives you 200 minutes to any network plus 500 free texts and a free camera phone of your choice for just £30 a month. Article B is more expensive as it offers 100 minutes and 50 free texts for £15. It is half the amount of the Orange article. There are less minutes and less texts, and it would normally cost a person £25 if they were to buy it if not on offer.
The similarity between the two adverts is that they both somehow offer the same service but the Vodafone lacks some techniques the Orange advert appealed. They both possess the details on how to contact them and also have a logo in one corner of their articles and they both give images of the free phones that are to be given away with the contract.
The Vodafone advert is the only article that has a slogan ‘How are you?’ which is located below its logo. I think the slogan of the Vodafone advert is excellent. They are trying to say that they are reliable in network wise, and that they care about their customers. However the Orange advert does not have anything like it. There is a huge distinction in their prices. Article B does not give you a range of mobile phones to select while the Orange advert permits you to, and also the font size is smaller than article A’s.
The colours in article A are full of life and the colour in item B is uninspiring. In the Vodafone advert the terms and conditions are displayed in diminutive fonts right at the bottom of the advert. The Orange one does not have anything similar to that.
Article A fascinates its viewers by the colours it uses. The orange bold writing is the specific feature that tempts its audience as it displays ‘500 free texts plus a free camera phone’. It stands out against the black background. The quote in the Orange advert just implies as to what it is promoting. Just a technique used to encourage its audience and purchasing it.
Whereas the Vodafone says ‘A free phone. Just a click away.’ This does not look very striking due to the colours that have been used in a half red and half white setting. However the writing is implying the same thing as the Orange article.
Both of the adverts are trying to get their message across to their spectators. What the quote means in article B is that this is a chance, it’s easy and you get a free camera phone. The downside of this deal is that it is too expensive and they do not let you decide from a variety of mobile phones.
It might tempt audiences who still haven’t seen the Orange advert. People who have seen both the adverts and have chosen the Orange one, I think they will not look twice at the Vodafone because of its price and what it offers.
There is white writing against the red backdrop and black writing against the white backdrop. I think the use of colours in article B is the negative side of it. The advertisers should have used intriguing colours for the advert to be more persuasive to its audience even though it is an expensive contract. Although red is a colour expresses danger, love, blood that is commonly used in the Vodafone advert it has an opposing effect to draw attention to its viewers.
Out of these two adverts, the Orange advert is attractive and could easily have the contract sold out. There is a huge competition between the two: the colour, the cost, the contract and the advert itself. As an individual and in judgment of members of the target audience of both the adverts I have taken into contemplation that article A has grasped the audience’s attention and is highly successful in the procedure, which are used for this process.
